Hollywood Hunter

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After a simple bargain, Simon and Leslie Wexner agreed that the copyright of the Victoria's Secret show would be jointly held by Daenerys Entertainment and ltd. A distribution fee can be obtained during the next distribution process.

In addition, Simon also agreed to personally serve as the producer of the Victoria's Secret show.

The riots in Los Angeles continued for four days, until thousands of National Guard and Marine Corps officers and soldiers marched into the City of Angels, and the chaos was suppressed.

After spending the first weekend in early May in Columbus, Ohio, Simon returned to Los Angeles on May 4.

Unlike the chaos in the south-central part of the city, the Santa Monica Mountains in Los Angeles were largely untouched.

The incident basically subsided, and Hollywood quickly returned to its former prosperity.

"Teenage Mutant Ninja Turtles 2", which was released on the Thanksgiving schedule on April 17, has been released for two and a half weeks.

In its second week of release, Teenage Mutant Ninja Turtles 2 fell 41 percent as expected, taking in an additional $22.31 million.

On the weekend of the third week of release from May 1 to May 3, the film's decline narrowed to 27%, and it continued to make $11.39 million in three days, with a cumulative box office of $71.08 million.

In two and a half weeks, the box office was 71.08 million US dollars, and the single-week box office still remained above 10 million US dollars, which means that the total North American box office of "Teenage Mutant Ninja Turtles 2" is expected to reach a high of 110 million to 120 million US dollars. Although it is still down from the first one, it also exceeded Simon's original expectations.

"Ninja Turtles 3" was successfully put on the production schedule.

In order to avoid the rhythm being too fast, the schedule of the third part is still chosen two years later, that is, 1994.

However, these days, what attracts Simon the most attention is no longer "Ninja Turtles 2", but the Marvel 2D animated film "Spider-Man", which was also released directly through the videotape channel during the Easter schedule.

Spider-Man hits shelves on April 10, the week before Easter.

With a production and distribution budget of $15 million, the 2D animated film would need to sell 1 million boxes to break even.

Daenerys Entertainment's distribution arm has projected sales of the "Spider-Man" tapes at 2 million to 3 million.

Reaching this number range, Marvel's animation department can give the green light to directly produce other superhero 2D animation movies. If it can't reach it, just to achieve break-even or a small amount of profit, Simon does not plan to let 2D animation movies consume any more. Marvel superheroes are popular.

However, the first 300,000 cassettes of "Spider-Man" were quickly sold out in just three days on the first three days of release with only a budget of $3 million.

Daenerys Home Entertainment, a subsidiary of Daenerys Entertainment, which is mainly responsible for the distribution of videotapes and TV channels, is investigating the cause of the incident while quickly replenishing stocks. And it was soon discovered that it was a group of Marvel fans who launched a campaign to support the "Spider-Man" animation and promote Daenerys Entertainment's production of live-action movies on the online forum that has just emerged in the past two years.

Spider-Man, born 30 years ago, is no less popular than superheroes such as DC's Batman and Superman, so it has a very wide range of fans.

The activity of the online forum is only the beginning. However, this initially inconspicuous activity has spread to the offline before the release of "Spider-Man" under the condition of word of mouth among the comic fans, and finally created the first animation film. A small event where the batch of 300,000 videotapes sold out quickly.

The Daenerys Home Entertainment team didn't initially anticipate the impact of the event.

However, the distribution team then made good use of this opportunity to hype and guide through the media platform to publicize how difficult it was for the Marvel team to make this 2D animation under the shadow of dc. Daenerys Entertainment executives in order to maintain dc How the interests of the movie universe deliberately suppressed Marvel, and even allowed "Spider-Man" to make 3D versions and other half-truths while trying to control the budget as much as possible, and thus quickly produced an event effect.

Although there is only a budget of 12 million US dollars, but the Marvel team is indeed suffocating meticulously, the word of mouth of the "Spider-Man" 2D animated film has indeed been widely recognized by the media, and the comprehensive film review score reached 8.3 points, which is It has also become the most solid foundation for the success of this 2D animated film.

Driven by various factors, the final first-week sales of the 2D animated film "Spider-Man" reached 1.09 million boxes. The sales increased again in the week of Easter, reaching 1.23 million boxes. In two weeks, the total sales of 2.32 million boxes were close to The company initially had the best expectations for this 2D animated film.

Moreover, 2.32 million boxes were sold within two weeks of its launch, and the final overall sales of "Spider-Man" is expected to exceed 10 million boxes.

According to the average selling price of video tapes of about 30 US dollars, 10 million boxes means sales of 300 million US dollars.

And this is just North America.

Although the dc movie universe has been successfully launched overseas, as an American superhero, Spider-Man's 2D animated film, and there is no plan for theatrical release, Daenerys Entertainment does not have much expectations for overseas.

But, just so, this "Spider-Man" has brought Daenerys Entertainment far more than originally expected.

The retail price of a video tape is $30. Usually, the factory wholesale price is about $15. Excluding the cost of material transportation of the video tape, the gross profit margin is still more than 40%.

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Therefore, based on the total sales of 10 million boxes in North America, this "Spider-Man" can at least bring a net profit of 100 million US dollars to Daenerys Entertainment. Even if the film's subsequent overseas distribution and TV platform revenue is not much, it must be very considerable under the background of popularity driven by the hot sales of video tapes.

The final net benefit is expected to be at least 10 times the initial $15 million budget.

Hollywood’s film projects that can bring a net profit of 150 million US dollars to studios on the omni-channel platform can often be counted with one hand. Therefore, it can be seen that the “Spider-Man” 2D animated film is definitely another one that makes other producers. The factory envied the super dark horse.

Even if there are some accidental factors in the success of this project, Simon has to pay more attention to the profit.

The first is to put out the fire of public opinion.

In order to promote the big sale of "Spider-Man", the distribution team has created a lot of "black materials" that are not good for Daenerys Entertainment.

It's Simon's philosophy from the very beginning of Daenerys' philosophy to use every advantage possible to release a film. "Spider-Man" is so successful again, and the previous operation of the distribution team has of course been positively affirmed.

However, Daenerys Entertainment cannot let Daenerys Entertainment's public opinion trend of suppressing Marvel continue to spread at will.

Anyone who is a little more rational should easily understand that even if they hold the copyright of the DC Big Three, the DC superhero cannot be Daenerys Entertainment's 'pro-son' after all, and is completely 100% Daenerys Entertainment. That's what Marvel holds.

Even from the perspective of pure interests, Daenerys and Time Warner jointly created the DC movie universe. After careful calculation, in the entire movie universe, Warner can not only share the profits of the Big Three, but also own the superheroes such as Flash and Cyborg alone. Therefore, the overall income of Warner should be more generous.

If Daenerys develops the Marvel Cinematic Universe, her interests are entirely her own.

If it works, as long as the head doesn't break, Daenerys Entertainment should do it.

Now that there is no live-action Marvel superhero project, Daenerys Entertainment must have its own considerations.

Later, as the CEO of Daenerys Entertainment, Amy Pascal, in an interview with The Hollywood Reporter, personally explained the reason why Daenerys Entertainment is not developing Marvel superhero live-action movies for the time being.

Compared with DC, Marvel's superhero movies often require more complex special effects technical support, and the current special effects technology cannot reach a satisfactory level, such as Spider-Man, who wants to realize Peter Parker's shuttle in the urban forest of New York Communication is very difficult.

As a result, Daenerys Entertainment will hold off on the development of Marvel superheroes.

The choice to cooperate with DC Comics, a subsidiary of Time Warner, is also to lay the foundation for the future Marvel superhero movie universe in advance.

Amy Pascal's explanation was affirmed by most fans, and coupled with the other operations of Daenerys' public relations department in private, the public opinion noise previously created by the "Spider-Man" distribution team quickly disappeared.

Although, there are some not so good results.

Because of the plans revealed by Amy Pascal, the DC Cinematic Universe project at this time is entirely to prepare for Daenerys Entertainment's future development of Marvel, which casts a light haze on the prospects of the DC Cinematic Universe. .

In the future, perhaps one day, in order to launch the "born" Marvel Cinematic Universe, Daenerys Entertainment, which holds the copyright of the DC Big Three, will deliberately suppress the direct competitor of Cold Storage.

Similar concerns in the media directly caused Time Warner's stock price to fall for several days.

Naturally, it was a bit of a chicken fly.

After completing the fire extinguishing of public opinion, the next step is the follow-up animation film development plan.

Although it will take some years for the Marvel Cinematic Universe to start, Simon actually has a general plan for this because of the memory of his previous life.

Animated movies will definitely continue to be made, and will also be made into a long-term crossover series, but Simon can't let animated movies affect live-action movies. To put it simply, the animated film universe cannot have too much plot overlap with the planned live-action film universe.

Otherwise, the audience will take a trip to the Marvel Cinematic Universe in the animated movie. If the storyline of the live-action movie universe is similar to that of the animated movie, even if they still look forward to it, there will probably be more people who do not want to see simple plot replication.

Fortunately, as a comic company that has been established for more than half a century, Marvel has accumulated enough material to mine over the years.

In the roughly agreed plan, the animated film universe will be based on the accumulation of stories from Marvel comics before 1990 as much as possible.

At the same time, in order to pave the way for the future live-action Marvel Cinematic Universe, Marvel will reopen a series of major event plans this year. These major events basically revolve around the main line of the Marvel Cinematic Universe in Simon's memory, including the superhero civil war, the Luren invasion, etc., some superheroes will restart.

Speaking of which, the comics industry in North America has become more and more depressed in recent years. With the increasing variety of people's entertainment activities, the sales of comics have continued to decline.

The recession is almost irreversible. Whether it is Marvel or DC, in the basic comic business, they have been living on their own in the past two years, and they have increased revenue by hyping comic collections and publishing classic re-engraved versions.

Simon also hopes that this massive reboot of Marvel superheroes will give a little boost to declining comic book sales.

time to enter 5

The summer of 1992 in North America is also approaching.

The most blockbuster movie project this summer will undoubtedly be "Wonder Woman", which will be released on June 5. In recent months, the details of Daenerys Entertainment, which is responsible for the release of this movie, have made fans look forward to it. .

There is only one month left before the release of the film, and the main creators of the film have all started a non-stop publicity schedule. Daenerys Entertainment has also begun to distribute promotional materials more intensively on various media platforms.

In order to avoid the edge of "Wonder Woman", many studios have brought forward the key projects of this summer program to May.

Mel Gibson's "Lethal Weapon 3" chose the May 15th schedule.

Columbia Pictures is producing Tom Cruise's "Ambition of the Earth", which is also scheduled for May 29, a week before "Wonder Woman."

There's also Disney's "Nuns Are Crazy," starring Whoopi Goldberg, set for May 22.

Speaking of which, the black comedy "Nuns Are Crazy" ended up costing $31 million, far exceeding Disney's original $20 million expectations.

Disney does not have such a prophetic advantage as Simon. They don't know that the movie will become a dark horse at the box office, so they are quite worried about the box office prospects of the movie. It is said that Michael Eisner and Jeffrey Katzenberg are also so big. Argued and tried to pass the buck to each other.

Of course, the secrets in this kind of circle will definitely not be known to outsiders.

The three movies are in front of the station, and "Wonder Woman" completely occupies the one-week schedule that starts on June 5th. Even in the week of June 12th, there will be no heavyweight movies released.

Under the summer movie promotion in full swing, after Cersei Capital finalized the acquisition of ltd, there was another news in the circle soon.

Daenerys Entertainment will cooperate with ltd company to create a large-scale underwear fashion show.

It is said that Simon Westeros will be the producer himself, and the fashion show will also be broadcast on the network.

Subsequently, all kinds of news have been confirmed one by one.

things are real.

Apparently, in order to promote ltd's Victoria's Secret lingerie brand, Simon Westeros intends to personally go into battle to create a big underwear fashion show.

It is obviously impossible for people in this era to imagine what the Victoria's Secret show in Simon's memory looks like.

The inherent impression of the public is basically some fashion shows broadcast on TV.

A group of models walking up and down the runway, how interesting can this be?

However, because of the confirmation of the news, more media began to pay attention to the ltd acquisition that Cersei Capital just completed, and the Victoria's Secret brand has also gained a reputation for being mentioned many times.

Leslie Wexner, who was also a very good marketing businessman, took advantage of this opportunity to quickly launch a new round of brand promotion.

As for Hollywood and the fashion industry, even if you are still wondering what kind of tricks a fashion show can accomplish, it does not prevent major modeling agencies from contacting Daenerys Entertainment in an attempt to get their models onto Simon Westeros. This towering tree.

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