Hollywood Hunter

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In two months and seven films, the only film that really brought Daenerys Entertainment a big loss was "The Scream".

Moreover, "The Scream" is still a film taken over from Universal Pictures. The film was completed last year, and it has been delayed until the unpopular schedule in January this year. It was originally because Daenerys Entertainment was not optimistic about the finished film. Quality, the ending of the loss was completely expected.

In addition, in addition to the small loss of "Xinqiao Lovers", the remaining five films, "Heroes of the Dance Country", "Reservoir Dogs", "Haunted Ghosts 4", "Double Dragon Club", "Love in High Heels", have all been confirmed to be realized. profit.

Such a start is enough to prove the feasibility of the parallel operation strategy of Daenerys Entertainment's three labels.

After browsing the box office report in her hand, the female assistant knocked on the door to remind her.

Simon came to a small conference room next to his office with the materials, and the heads of the three labels, including Amy Pascal, had already arrived.

Not only Simon, but also other executives were satisfied with the results of the seven-film release in the first two months of 1992.

What everyone is discussing at this time is mainly a summary of the release results of these seven films.

Seven films, three labels, and further down, in fact, each project has a dedicated publicity team.

Such a distribution model can allow the team to complete the announcement of a movie with more focus and precision, but at the same time, it is easy to bring about internal competition between each other.

To put it simply, different movie projects are definitely different in terms of their own quality, box office volume, internal reputation, etc.

Therefore, various distribution teams will definitely be more inclined to take over high-quality projects and abandon low-quality projects.

This is a very tricky question.

Movies are a very expensive business, and even a bad movie can often cost millions. In Simon's view, what the distribution team should do is to find ways to make a film get better results, rather than "picky eaters" to pursue films with more potential.

In the traditional concept, when an employee releases a film, the better the box office performance, the higher the salary.

This certainly cannot be changed.

However, if you want to change the "picky eater" phenomenon of the distribution team, it is definitely necessary to change the salary based on the movie box office performance.

Otherwise, the team that released Reservoir Dogs wouldn't be able to compare in any way to the salary of the team that will be working on Wonder Woman this summer or Jurassic Park at the end of the year.

This requires a more reasonable performance evaluation system.

Simon is more inclined to ask questions now. As for the solution, the company has so many people, so naturally he does not need to do anything.

However, at this meeting, a solution was generally discussed.

That's what keeps the various release teams uncertain.

That is to say, a team, after completing a project, is directly disbanded, and then reorganized to be responsible for the next team.

In this way, various small hills can be avoided to a large extent, and it can also continue to ensure the overall unity of the company's distribution team and the internal cooperation and cooperation that Simon has always emphasized.

Of course, there are some drawbacks to doing so.

For example, if some people who cooperate tacitly with each other cannot be assigned to a group, it will definitely reduce work efficiency to a certain extent.

However, this drawback is trivial in relation to the overall benefit of Daenerys Entertainment.

The entire Daenerys Entertainment should be one. This one means that any group of people under the company should be able to achieve good cooperation with each other. It is impossible to change a company just to accommodate a few people. overall personnel strategy.

In addition to the issue of the release team, there is also the issue of cost control.

Simon thought about it because of Reservoir Dogs.

Daenerys Entertainment has always been very focused on cost control. However, after all, it is impossible for big film companies to be as fussy as second- and third-tier small studios. For the same project, for various reasons, they often make more money. .

The budget for Reservoir Dogs in memory is only $1.2 million.

However, this time, it cost $2.5 million without much change in the production specifications of the actors, and Simon actually understands the problem. For example, in the original "Reservoir Dogs", Harvey Keitel It was a self-reduced performance, and this time it was produced by Daenerys Entertainment, so Keitel naturally didn't need to lower her remuneration.

In addition, there is the issue of unions.

If a low-cost project like "Reservoir Dogs" is produced by other small production companies, there is no need to contact the union, because the cost is very low, and it can not be restricted by the labor ratio of the union. However, a major studio like Daenerys Entertainment, because of the separate agreement, is hard to avoid hiring more union members.

For the same position, the pay standard between union and non-union may sometimes be doubled.

All in all, although many costs cannot be saved, in Simon's view, this is still a problem that can be improved.

The meeting lasted for an hour. After closing the documents in front of him, Simon said to Amy Pascal and others: "I saw an article recently, about Walmart, you said, with such fierce competition in the retail industry, Why is Walmart doing so well?"

hear west

Meng said this, and everyone couldn't help but look at each other.

However, the boss's problem must not be ignored. Mark Belford first said: "Cost control is a major aspect. Wal-Mart bypasses middlemen and purchases goods directly from manufacturers, which not only saves costs, but also It can also make as much profit as possible to consumers.”

"That's right, that's a point," Simon nodded. "But since you know something, do you think other retailers will ignore it, but Walmart still outpaces them."

Mark Belford opened his mouth, but couldn't refute it.

Seeing that Simon was still staring at everyone, obviously waiting for the next answer, Amy had no choice but to say: "It is the overall business strategy advantage, from commodity procurement to warehousing logistics to terminal sales management, Blockbuster is in charge of Nancy in many aspects. They're all learning from Walmart."

"As long as you know this, your competitors will definitely be able to imitate them," Simon shook his head again and said, "Like you said Blockbuster, even the video tape chain can learn from Walmart. There's no reason other retailers of the same type can't."

Simon was chasing after him, and everyone had to express their opinions one after another.

By the end, everyone had made their point, and Simon said, "Actually, you're both right and wrong. The article I saw was a very small detail about Walmart. Walmart is in the sales process. , found that there is a positive correlation between the sales of beer and diapers. After careful investigation, it was found that many consumers often took beer when they bought diapers. Inspired by this phenomenon, Wal-Mart put beer and diapers on the shelves. Taking a closer look, the result is that sales of both items have increased.”

There are smart people in the conference room. When Simon said this, Amy said, "Simon, you mean that details determine success or failure."

"That's right, details determine success or failure," Simon nodded. "Wal-Mart's advantage over other retailers is that they have been making every effort to adjust their business strategies through almost inconspicuous details. , ultimately leaving its competitors far behind. I want you to remember that, Daenerys Entertainment has now only surpassed every other Hollywood competitor in the movie business and continues to grow rapidly. But , I don't want you to give up your aggressiveness because you are in a strong market position and turn a blind eye to some problems in the company that you think may not be serious."

Several people around nodded.

Simon glanced around and said, "I hope you will really do this, not just nod your head in front of me. I can tell you one thing very clearly, Daenerys Entertainment can give you more than other industry players. Even if you don't make any mistakes, I will fire you without hesitation, Daenerys Entertainment doesn't need to settle for the status quo. Staff. And, not just you, but all of Daenerys Entertainment, you can take my word for it to your respective departments."

Hearing Simon's serious words, several people in the conference room froze.

Daenerys Entertainment-related films accounted for more than half of last year's top ten box office charts. At the same time, all other Daenerys Entertainment projects are thriving. If Daenerys Entertainment's executives do not have a heart It's impossible to be complacent.

Simon's words seemed to everyone to warn themselves.

Moreover, with the strength Simon has always shown in Hollywood, they know very well that their bosses will really do this.

Daenerys Entertainment is already huge enough. Unlike some second- and third-tier studios that will fall into chaos without core executives, the current Daenerys Entertainment, without any one person, will not appear too much in terms of operations. big problem. Because it is strong enough and the salary is high enough, the executives of any position leave, and Hollywood also has enough candidates to hope to replace.

Therefore, Simon also has the confidence to say these words.

After the meeting was over, he continued to complete the day's work according to the schedule planned by the female assistant. At around 6 o'clock in the afternoon, after get off work, Simon quietly flew to San Francisco with the female assistant.

The next morning, after breakfast, Simon rushed from his villa in the Woodside Hills to the headquarters of Igret.

Simon also met Nancy Brill, who was in San Francisco, after regular meetings about things like the Amazon Web Store and the progress of cloud computing development.

Nancy came to San Francisco yesterday to discuss the development of Blockbuster's online rental platform.

The Amazon online store opened a few days ago. Because of the chaos caused by the popularity of book sales, Simon asked Nancy to come over to provide some warehousing and logistics support for the online store.

Small executives were excited about the job, and were inspired to develop a Blockbuster online rental platform.

Of course, at this stage, it is definitely impossible to achieve the model of Netflix's rental entirely through the Internet, but an online rental solution that combines with brick-and-mortar chain stores.

After the launch of the online rental platform, users can rent or buy the video tapes they want directly through the online platform, and then go to the designated physical store to pick up the goods.

Doing so may seem like a superfluous suspicion, but in fact it is certainly not the case.

For users to rent or buy video tapes, there must be a selection process. Compared with picking at a physical store, placing an order directly through the online rental platform not only saves a lot of time, but also enables a more intuitive online rental platform. The information of the video, and even includes the recommendation of the same type of video.

Of course, this is only the

one.

Most importantly, online rental platforms, like the comparison between Amazon's online store and brick-and-mortar retail bookstores, can provide users with other richer content resources.

Blockbuster's chain stores generally have only 600 square meters of space in standard stores, and can provide up to thousands of video tapes for users to choose from.

The online rental platform can provide tens of thousands of film and television content.

Of course, except for a batch of hot-selling movie and TV resources, most of the content will not appear on the storefront. Nancy plans to build large-scale storage centers in major cities in North America for users to store these video tapes, and also plans to expand Blockbuster Da's logistics team.

When a user places an order online, a dedicated logistics team will deliver the videotape to a designated physical store, and then the user will personally go to the store to pick up the goods.

Compared to Netflix's direct-to-home mail order model, this can save a lot of budget.

For Blockbuster, developing an online leasing system, on the one hand, can enter the Internet field in advance, without fear of being seized by other competitors, and lay the foundation for future transformation. On the other hand, the leading online leasing model can also Used to promote Blockbuster's membership system.

Simon and Nancy had discussed Blockbuster's membership system more than once before.

Although some value-added services have been launched, the simple discount model cannot escape. Therefore, before this, Blockbuster members were not very attractive to users after all.

Now, the launch of the online rental platform can undoubtedly improve the attractiveness of Blockbuster members to a large extent.

Through the online rental platform, Blockbuster can also guide users to consume more content in the form of page recommendations and email advertisements.

Of course, in the early stage of the launch of this platform, it must be very expensive, but once a sufficient scale is formed, the average cost will naturally drop.

Moreover, by establishing an online leasing platform and locking in the concept of the Internet, Blockbuster's own stock price will also see a great increase in the Internet wave in the next few years.

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