Hollywood Hunter

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The day after the premiere of "The Flash", the film's media reputation was officially lifted.

The quality of this superhero blockbuster itself is beyond question.

In addition, Warner Bros. Pictures not only invested a $50 million publicity budget for "The Flash", but also spared no effort in media and public relations.

Driven by a combination of factors, although it is a standard popcorn commercial film, "The Flash" has received very positive reviews on various mainstream media platforms in North America.

After statistics, according to the 10-point scoring system, the comprehensive media score of "The Flash" has reached an astonishing 9.1 points.

Simon himself thinks that with the film standard of this era and the quality of "The Flash" itself, the film's 8-point film review score is very reasonable, and the 9.1-point score is obviously due to the operation of Warner's public relations.

Although American film critics advertise objectivity and impartiality, they are not incapable of influence.

The big studios usually don't interfere too much with the media's evaluation of a movie, but when they occasionally make efforts on a key project such as "The Flash" that is related to some important layouts, film critics are also very happy to sell one. face.

In the final analysis, film critics are dependent on the entire Hollywood film industry to survive.

Almost all of the Marvel Cinematic Universe series in the original time and space can get high scores. As long as you are discerning, you can see that this is definitely not just because of the quality of the film itself.

In any case, the excellent media reputation of 9.1 points, the overwhelming publicity campaign, the number of screen openings of more than 3,000 yuan, and the blessing of the well-known superhero ip itself, the time and place are right and people add up, it is logical to create this superhero A blockbuster box office blockbuster.

On December 20, just the first day of the filming, "The Flash" won $16.12 million at the box office, including the early and midnight box office.

In comparison, with the same production budget of US$70 million, the film started on December 13, and the film "Captain Hawk" directed by Spielberg, which had just experienced its first week of screening, had a cumulative box office of only US$17.55 million in seven days.

"The Flash" is only on the first day of the drawing, and the box office of 16.12 million US dollars is already comparable to the box office data of "Captain Hawk" in the first seven days.

Not to mention anything else, just this comparison is enough to show that "The Flash" is in full swing.

From December 20th to December 22nd, in the first three days of the opening weekend, "The Flash" quickly won a box office of 49.31 million US dollars. Such box office results are only behind the previous two "Batman" movies. Also in Hollywood is invincible.

So much so that when the box office of "The Flash" was released in the first weekend, the "Hollywood Reporter" article couldn't help feeling that Hollywood's current movies can be divided into two types at the box office, dc movie universe movies, and other movies.

Affected by the strong impact of "The Flash", a number of old films that should have rebounded at the box office during this Christmas-crossing schedule have actually dropped in different degrees.

Perhaps because of the strong media contrast, the reputation of "Captain Hawk" in the media and audiences has further declined, which also caused the film's box office to drop by a full 28% on the weekend. In such a situation that should have rebounded. Schedule, the 28% box office drop is already very serious.

What's more, the box office starting point of "Captain Hawk" is very low.

Therefore, compared to the $49.31 million box office of "The Flash" in the first three days, the box office of "Captain Hawk" in the next weekend is only $9.68 million.

In ten days, this blockbuster, which was highly anticipated by Columbia Pictures, earned only $27.23 million in total.

In the original timeline, under the condition that the word of mouth of "Captain Hawk" collapsed, the North American box office could still reach 100 million yuan, mainly because the film did not have other competing films in the same period, and it happened to be Christmas again. The lively "Captain Hawk" is indeed more suitable for family audiences to enter the movie theater, which has achieved a box office accumulation of over 100 million in North America.

Now, with an IP that is no less popular than Peter Pan's "The Flash", plus the disparity between the two films in terms of quality and media reputation, it is completely self-evident how the audience will choose.

What's more, before "The Flash", "Toy Story", which was released on the Thanksgiving schedule, this 3D animated film that is also suitable for family-friendly audiences, still maintains a good stamina.

Therefore, according to the accumulated box office figures of "Captain Hawk" in ten days and the next box office trend under the impact of "The Flash" and other films, the media generally predict that the total box office of this blockbuster in North America is likely to stop at 60 million Dollar.

That figure was a more than 40% slump from the box office for "Captain Hawk" as Simon remembers it.

The North American box office grossed $60 million, and if it were other films, it might have been a hit.

However, for "Captain Hawk", the production cost of this film alone is as high as 70 million US dollars. The total production and publicity budget of "The Flash" is more than 120 million US dollars even if it does not reach the level of "The Flash". One hundred million U.S. dollars.

In the original time and space, the North American box office "Captain Hawk", which exceeded 100 million yuan, was released through various channels, and it was only a few years later that all aspects of the film's costs were barely recovered.

Now, the expected box office has plummeted by 40% compared with the original time and space. Even through the subsequent overseas releases and even video tapes and other peripherals, it will be very difficult for "Captain Hawk" to recover all the budget costs.

actual

Not only "Captain Hawke", but also "Assassination of Kennedy", which opened at the same time as "Captain Hawke" last week, and even a series of films released on the Thanksgiving schedule, all suffered a very obvious impact on the box office data.

After all, the first weekend of $49.31 million, including the film's word of mouth, can almost guarantee "The Flash"'s $250 million North American box office.

250 million US dollars is equivalent to cutting a very large piece of cake in the end-of-year ticket warehouse.

"The Flash" cuts too much, and what other films can get will naturally be greatly reduced.

A new week begins, and Christmas is approaching.

However, the eyes of the whole world were attracted by Moscow's every move.

The turmoil in Europe that lasted more than two years has culminated in recent months as Gorbachev's reforms failed.

In the past two years, East and West Germany has achieved reunification, Eastern European countries have announced their separation from the Warsaw Pact, and some republics have even declared their independence. The Soviet regime, which has fought against the Western world for half a century, has entered its final moment.

Finally, Christmas Eve has just passed, and on Christmas Day, the supreme leader of the Soviet Union, Gorbachev, announced his resignation from all personal positions, and all the political, economic and military assets of the Soviet Union will be inherited by Russia.

The next day, after the last meeting of the Supreme Soviet, the Federal Republic of Soviets, officially declared its dissolution.

In the overwhelming coverage of the world's media, Simon just watched this great change from the sidelines.

The Russians seem to have the freedom they want.

It's just that they don't know that what they are about to usher in is an even colder winter.

Gorbachev was generally a very enlightened leader, while Yeltsin, who inherited most of his power, was merely a careerist. The wealth accumulated in the Soviet era will be completely squandered by Yeltsin in the next ten years.

Simon also thought about the way out for the Soviet Union in private, and finally came to a very pessimistic result.

It's basically a dead end.

In any case, in the process of great changes in the system, it is difficult for ordinary people in Russia to escape such a catastrophe no less than war. However, if no changes are made, the terminally ill Soviet Union will continue to exist, and it will still be heading towards the abyss.

Rise and fall, all the people suffer.

Then, Simon also discovered again how lucky the United States is.

They have George Washington, they have the division of power, and they have a bottom-up power structure. Two hundred years after the founding of the country, except for the Civil War, the mainland has never experienced much disaster. After the collapse of the Soviet Union, this country will become this planet. the only superpower in the world.

For many, many years to come, as the only superpower, only the United States will be able to bully others.

While the whole world is cheering that the era of peace has finally arrived, Simon knows that peace is always temporary.

War, war never changes.

The selfishness and aggression that are deeply rooted in the genes of all living things on this planet are destined to end in tragedy in the end.

This world, of course, will not change because of Simon's pessimism in his bones.

When countries around the world are planning how to deal with the post-Soviet world pattern, the entire Westeros system has also begun to discuss the next expansion plan.

After the merger of mca, Simon has already launched a plan to develop emerging markets within Daenerys Entertainment Group.

With the disintegration of the Soviet Union, the further opening of the Eastern European market will be the focus of Daenerys Entertainment's next business operation.

In addition, the Westeros Company as a whole is also drawing up plans to expand across Eastern Europe, and Cersei Capital is already looking to raise a fund dedicated to investing in Eastern European countries.

Even the Johnston family in Australia, Anthony Johnston plans to fly to Moscow in the near future.

After all, Russia is a well-known resource powerhouse.

Since the wealth accumulated in the Soviet era was destined to be squandered by Yeltsin, Simon didn't mind taking a piece of the pie, so he also began to consider some plans while continuing to accompany Janet on maternity leave.

On the other hand, changes in the world pattern have not affected the Christmas schedule in North America.

After the $49.31 million box office in the first weekend, the box office of "The Flash" finally reached $72.86 million in the first seven days of the week. .

From December 20th to December 26th, the second place on the list is neither "Captain Hawk", which opened last week, nor "Assassination" by Oliver Stone and Kevin Costner. Kennedy", but Daenerys Entertainment's 3D animated film "Toy Story" released on Thanksgiving.

Because of Christmas, "Toy Story", under the strength of "The Flash", although it did not achieve a reverse drop at the box office, it also maintained a weak box office decline of only 7%, and collected another 16.71 million US dollars.

Five weeks into its release, the 3D animated film has grossed $140.69 million at the box office.

Considering that the single-week box office remains at a high of $16.71 million, and the long-term nature of animated films, "Toy Story" is enough to hit the $200 million mark very smoothly in the following screenings, which is better than the box office. $190 million for the original 1995 version of Toy Story.

Still, considering the resources Daenerys Entertainment has put into the project, $200 million at the box office seems like a no-brainer.

In fact, if it weren't for the onslaught of The Flash, this edition's

"Toy Story", the box office should be higher.

Although "Toy Story" is behind the first "Flash" by more than 50 million US dollars, it is still too lucky compared to "Captain Hawk" and "Assassination of Kennedy".

In the second week of the film, the overall box office of "Captain Hawk" fell by 26%, and it collected another 12.98 million US dollars.

Two weeks after its release, this blockbuster with an investment of 70 million US dollars, the cumulative box office was only 30.53 million US dollars, and the loss of the project has almost become a foregone conclusion.

Counting the $65 million "Ultimate Condor" starring Bruce Willis in the summer, the two key projects operated by Columbia Pictures this year all ended in a very bleak situation.

The Japanese economy continues to decline. With the huge losses of two consecutive films, there has even been news in the industry that Sony intends to withdraw from Hollywood.

Although Sony immediately clarified that such an argument is just a rumor, since the acquisition of Columbia Pictures, it has paid several large 'tuition fees' in a row, and Sony is obviously unable to bear it. Cooper and Jon Peters also questioned.

In addition, after combing through some good media, it was unexpectedly discovered that Columbia Pictures’ best returns in recent years are precisely the two consecutive “Pink League” and “Ten Days of Dangerous Love” that cooperated with Daenerys Entertainment last year. Movie.

Despite sharing the benefits with Daenerys Entertainment, last year's two films, combined, were not as expensive to make as either of this year's two blockbusters.

However, either of the two films topped this year's "Ultimate Condor" and "Captain Hawk", the ill-named "blockbusters".

Because of this report, the media once again focused their attention on Daenerys Entertainment, which has become a Hollywood giant in just a few years.

Therefore, it is also found that in recent years, the more closely the company has cooperated with Daenerys Entertainment, the more benefits.

Simon Westeros's original "Lola Run" directly saved the then Orion from the predicament of possible bankruptcy.

Several films with Fox also made the big studio a lot of money, and the "Butterfly Effect" and "Death Is Coming" series are still ongoing.

Subsequently, ten films were planned, each of which brought very rich benefits to the partners.

Then, another dc movie universe plan.

If it weren't for the rise of the dc movie universe, which brought a lot of income to Time Warner, and even greatly increased Time Warner's stock price, this large media group that was merged just last year would definitely not survive the economic downturn after the collapse of the US bond market. would seem too easy.

The intensity of the power struggle within Time Warner is almost well known.

Steve Ross, who has been blamed for the original merger and subsequent corporate woes, was within the Time Warner Group, if not for his efforts to facilitate the collaboration between Time Warner and Daenerys on the DC Cinematic Universe and various other projects. The position will definitely not appear too stable.

Because of this trend of public opinion, even Peter Cooper and Jon Peters, who may be under pressure from Sony, contacted Amy Pascal again in private to see if there is any chance for the two sides to continue working together.

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