Hollywood Hunter

Chapter 397 The Housekeeper's Business Plan

Remember in one second [End of the God Station] Mobile phone user input address: m.xinwanben.com

After dinner, I chatted with Janet's parents about recent things. After nine o'clock, the Simon and his wife did not go back to their villa nearby, but stayed overnight in the mansion.

In the upstairs bedroom, Simon came out of the bathroom after taking a shower, and saw Janet, who had changed into pajamas, holding a pillow in her arms, standing by the bed and staring at him, saying, "I will sleep with my aunt tonight. "

Simon paused for a while, and quickly continued to wipe his wet hair with a towel, nodded with a smile: "Okay, after being squeezed by you for so long, I just happened to have a night's rest."

Janet didn't move, still staring at Simon.

Simon calmly pulled the towel on his head forward a little, and continued to wipe it in front of his eyes.

Janet wrinkled her nose and saw the man coming to her and hugged her body subconsciously. She leaned forward because of the pillow in the middle, and was kissed by him cooperatively.

"Good night."

"OK, good night."

He agreed, but his heart was even more distressed.

little bastard.

Really let me go to accompany my aunt.

Even if you lie to me.

Or, if I just mess around a bit and put them on the bed, I'll pretend I don't know anything.

Simon let go of Janet after saying goodnight and hung up the towel. Seeing that she hadn't moved, he didn't say anything. He just reached out and took the pillow from the woman's arms and threw it on the big bed. He grabbed Janet's waist and continued to put The woman also threw it on the big bed and jumped on it.

However, more than an hour later, Janet broke away from the embrace of the man who had fallen asleep and quietly left the two's bedroom.

The next day is February 3rd, Sunday.

Since leaving Los Angeles on January 20, the couple has been off for two weeks.

In the Boeing 767 cabin, after the plane took off, Simon had been sitting in the study in the front cabin looking through the documents accumulated during this period of time, while Janet sat opposite her with her chin resting and looked at her husband, all kinds of emotions floating in her bright eyes. .

Simon actually knew about Janet's quiet departure last night.

Just don't know what Veronica and Janet said.

Now women don't speak, and Simon doesn't take the initiative to pick up a topic.

I really don't know how to deal with it.

Across the desk, Janet looked at her man for a long time, and finally sighed softly. She didn't quite understand what was going on.

My aunt was obviously bullied, but she still turned to him.

Just like myself.

Is it just because of last time?

Janet touched her wrist involuntarily.

Little bastard.

You are such a devil.

Silently made up his mind to come to Melbourne as little as possible in the future, at least, he couldn't come alone.

Helplessly relieved, Janet picked up a folder on the desktop and looked down.

This is a statistical report on the increase of AOL's free trial users in January.

Janet also knew about the free trial program launched by AOL, but, seeing the 2.3 million user reservations in the folder and the actual number of official installations of only 810,000, Janet couldn't help being a little surprised, and raised her to the opposite Simon. folder, and asked, "Why is there so much difference?"

Simon raised his head and glanced at the document. He had just seen the document and said, "It's mainly a manpower issue. For this trial, AOL has prepared a total of 5,000 formal and temporary installers on the east and west coasts. Roughly 1 million monthly user installs can be achieved. However, things are actually more difficult than imagined, and there are many problems encountered. You can look at the more specific numbers. Of the 810,000 installed users, 390,000 came from In the area where Bell Atlantic operates, Bell Atlantic actively cooperates with us to solve problems such as line equipment, and also seconded some employees for this purpose.”

Simon said with emotion in his heart.

The move to buy Bell Atlantic ahead of schedule has now proven to be completely correct.

AOL signed a 10-year exclusivity agreement with the three major regional operators last year, so Bell Atlantic is also unable to set foot in Internet access services.

A few months later, seeing the sudden explosion of Internet access users, the number of subscription users in a month actually exceeded 2.3 million, and the three major operators obviously began to regret signing the original agreement.

You must know that all major telecom operators have actually set foot in this kind of free trial for users, but no one has experienced such a crazy number of user reservations. It is only the number of reservations for a month. If all of them are transferred to official users, it is equivalent to one-tenth of the total number of users of the three major operators.

The users of the three major operators were only achieved after decades of accumulation.

In the past month, the three major operators have even discovered that some users have deliberately transferred accounts from other small telecom operators in the region to their own in order to get free trial opportunities, which is even more surprising.

The US telecommunications industry has a very open competitive environment, and a city may have several telecommunications operators.

Of course, the main thing is to rent the line networks of these giants at-t, and then carry out their own telephone business. Regional telecom giants such as Bell Atlantic, Bell Pacific and Nynex have always hoped to squeeze these small operators out of the market, just because each other often has lower than their own.

Charge costs, often difficult to achieve.

Now, AOL, which is also attached to them, unexpectedly pushed this matter.

The top executives of the three major operators probably understand that trying to cooperate with AOL's expansion will also be very beneficial to the increase in the number of their own users.

However, the truth is to understand that it is not so easy to really promote it.

No one wants outsiders to build a villa in their yard that is more beautiful than their own house. Even if they cannot stop it, even if the other party pays, even if such a villa appears in their own yard, it may attract many tourists to pay to visit. It is also difficult to convince yourself to cooperate without any hesitation.

Of course, with the formal completion of Bell Atlantic's takeover in January, the company has become a part of the Westeros system, something management like Raymond Smith can do.

The other two, Bell Pacific and Nynex, were less willing.

In the original agreement, it was stated that in addition to developing the line network, AOL would need to pay more for additional support.

Because of the huge capital investment, the AOL management even implemented this free trial plan with a mentality of failing if it succeeds. Naturally, it is impossible to invest more budget for these operators.

This ultimately resulted in a situation where 390,000 of the 810,000 installed users in the first month were from the actively cooperating Bell Atlantic operating area.

After listening to Simon's explanation, Janet continued to flip through the documents in her hand, and quickly asked, "The budget of $100 per household is too low, right? Can it be achieved?"

Simon said: "$100, $20 for labor, $30 for network, and $50 for equipment and software, but this is based on the expectation that it will eventually become a regular user."

In this free trial program, AOL has hired and trained 3,000 part-time temporary installation employees mainly from some university campuses. According to the standard of piece rate, the installation fee is 20 US dollars.

The household telephone penetration rate in the United States exceeds 90%. This trial plan is also selected. It must be a user of the three major operators. There is no need to set up additional lines. Only the phone terminal in the user's home can be installed and connected to the computer. .

In terms of equipment and software, it is mainly the modem, the interface network card inserted into the motherboard, the network card driver and the browser software.

This set of equipment and software is actually very expensive, the total cost is roughly close to $200. AOL will take back the devices once the trial users are not converted. Even users who cancel after being transferred to a regular account will be the same in the future.

Because the recovered equipment can be reused, AOL gave an average budget of $50 based on a 25% conversion rate.

Seriously speaking, this actually means some book games.

In the final analysis, AOL is facing too much financial pressure.

Also because of this, despite the 2.3 million horror booking users, AOL management has no intention of increasing the number of workers. On the one hand, it is not easy to achieve, even those temporary employees are trained, on the other hand, it is naturally due to the cost.

Moreover, it is also necessary to consider whether this heat is only temporary.

It is also troublesome to increase the team of workers rashly, once the enthusiasm of users for free trials cools down.

Next, AOL plans to achieve the expected monthly installation volume of 1 million through more reasonable screening and allocation of reserved users. Then, three months from the IPO, the market will give AOL a very good valuation.

On the other hand, feeling the difficulty of queuing up to get a trial opportunity can also promote trial users to become regulars to a large extent.

After all, things that are too easy to get are not cherished by people.

If you wait in line for more than a month and finally become a trial user, after a month expires, you may see that some people around you are still waiting, and the thought of giving up will definitely fade a lot.

Seriously speaking, this is actually a kind of alternative hunger marketing.

After a 17-hour flight, when I arrived in Los Angeles, due to the time difference, it was still the morning of Sunday, February 3rd.

Continuing to rest until the next day, Simon flew to San Francisco again early Monday morning.

This time it was for work.

After the housekeeper Alice Ferguson continued to press Simon in various small ways, she finally came up with two business plans, two business plans that Igret, AOL, and even Bell Atlantic attached great importance to.

Two business plans, one is an online payment system and the other is an online software store.

The former is actually similar to the later paypal, and the latter is equivalent to the appstore of Apple's mobile phone in Simon's memory.

Moreover, the two business plans actually complement each other.

Igret has been exploring a reliable business model for profit, and the World Wide Web software is one aspect, and Carol Bartz's management has begun to pay off in the past year.

In terms of portal sites, in addition to the advertising business, Jeff Bezos has also been considering other ways to make money.

Although under Simon's forcible reconciliation and suppression, the cooperation between the software department and the network department is very smooth, but it is not realistic to rely on the software department to feed the network department in the short term. If it does form a dependency, the portal site is also destined to be unsustainable.

The housekeeper takes inspiration from Simon and continues to improve the online payment system and online software store

, let Jeff Bezos see hope, and even let Raymond Smith of AOL and Bell Atlantic see the huge business potential contained in it.

Igret headquarters near Stanford University.

Inside the conference room, several executives, including Simon, Jeff Bezos, Carol Butts, Steve Case, John Chambers, and Raymond Smith, sat around the table together, listening to The housekeeper introduced her business plan in front of the projector and answered everyone's doubts.

"...If you want to build an online payment system, you can't do it without the corresponding products. Therefore, we must build a complete online consumer ecosystem. Online software stores are the most important part of it. The market for computer application software The potential is only evident from the development of Microsoft and Oracle over the past few years..."

"...Moreover, there has never been a shortage of excellent commercial software in the market, especially some small-scale application software with a relatively strong professional nature. The main constraint to their development is sales channels. The same is true for PC games with an increasingly large market size. Many Professional software designers can produce a product with the same quality as a professional game company in private with only one or two people, but because of the difficulty of commercialization, they are also unable to distribute and sell the game..."

"...Igret has an unparalleled channel advantage. Using the World Wide Web platform, we can cross the operating system platforms such as mainstream Apple's Macintosh system, Microsoft's Windows system, and traditional dos systems. Advantages, we can easily distribute and sell products such as application software, PC games and other products to these platform users at a very low cost, and the company can take a share from it..."

"...In addition, after the online payment system is completed, we can use this system to further promote online payment, online retail and other businesses..."

The housekeeper kept switching the ppt, talking for 20 minutes, and finally stopped.

Everyone waited patiently for the delicate-looking short-haired girl to take a few sips of water from the glass on the table, and Raymond Smith was the first to ask: "Alice, you just said that the user of the online payment system Accounts take the form of being tied to a physical credit card. Have you ever wondered how difficult it is to achieve this? Commercial banks have been racking their brains to get into the American Express payment system over the years, without success. Likewise, how do you ensure that Will commercial banks open up payment interfaces to us?"

Alice Ferguson heard this question, swept around the conference room, and finally landed on Simon for a moment, saying: "The entire Westeros system, including Bell Atlantic and mca that have just completed the acquisition, the annual cash flow It has reached tens of billions of dollars, and the demand for commercial loans is also very considerable. I believe this is a customer that any commercial bank needs to strive for. If such a customer asks them to open an online payment interface, I don’t think there is too much Great difficulty."

Everyone was stunned when they heard this answer, and then they all smiled.

I didn't expect the answer to be so simple and straightforward.

Even a little rude.

Indeed, if a small company with no roots wants to build such an online payment system, just the bank aspect is enough to make the business plan of these small companies die.

Igret is different.

Relying on the entire Westeros system as a backing, it is indeed very easy to let the bank let go.

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