Hollywood Hunter

Chapter 322 Exploding Word of Mouth (2)

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"Smooth story structure, perfect action design, imaginative hero props, and a lot of groundbreaking technology use, "Batman: War Hour" has created an unprecedented big-screen visual feast." - "Variety"

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"Simon Westeros has once again proved his cinematic genius." - San Francisco Chronicle

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"An unmissable superhero movie you won't regret going to theaters for." - Los Angeles Times

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"Or, I can only think of words like 'great' to describe this new film by Simon Westeros." - The Washington Post

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"Simon Westeros brought my superhero image to the big screen, beyond imagination." - The Hollywood Reporter

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"For DC Comics fans, this Christmas will be a Batman: Hour of War spree, and for non-comic fans, Batman: Hour of War is still a must-see movie." — —Chicago Tribune

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"After watching Batman: Hour of War, I'm already looking forward to the sequel and... well, spoilers." - The New York Post

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The next day, the film reviews of "Batman: War Hour" on major North American mainstream print media platforms were almost one-sided, and the few film reviews expressing different views did not make any waves at all. According to various media feedback, the total score of this superhero movie reached an astonishing 9.6 points on a ten-point scale.

At the same time, media platforms such as TV and radio have also emerged a lot of discussions about "Batman: Time for War".

Because the film's reputation has been strongly affirmed by the media, a large number of comic book fans across North America have organized various carnivals to welcome the release of "Batman: War Hour". It seems that Christmas has come early.

On Friday, December 22, "Batman: Hour of War" finally opened on a large scale with 2,613 screens.

At the same time, the North American box office data for the past week was officially released.

In the week from December 15th to December 21st, in time for "Batman: War Hour", a total of six new films were released in North America, three of which had an opening scale of more than 1,000 yuan, namely Sylvester. Stallone's action blockbuster "Tiger and Dragon", Sean Connery's crime comedy "Family Business" and Universal Pictures' family comedy "Little Wizard".

At $55 million, Stallone's "Angry Tiger and Dragon" had a bigger budget than "Batman: Hour of War", which was also a promotional point for the film.

However, the word-of-mouth collapsed immediately after the opening of the most important film on December 15. The average media rating was only 3.3 points. The Los Angeles Times ruthlessly commented that the film was 'a war against actors, time and money'. the full range of waste'.

"Angry Tiger and Dragon" was originally hatched by Cooper-Peters Productions, a subsidiary of Warner Bros. Pictures. Warner gave up the project in order to make time for "Batman: War Hour", and finally fell on the Columbia subsidiary Samsung. in the hands of the film industry.

Due to the one-sided negative reviews, the North American box office of "Angry Tiger, Mad Dragon" was only US$12.2 million in the first week of the film. Compared with the 1,409 opening screens, the average box office in the first week was less than US$100 million. I am completely sorry for the hugeness of this film. budget and quality schedule.

With a box office of $12.2 million in the first week, followed by the sniping of "Batman: Hour of War", the total North American box office of "Raging Tiger and Dragon" is expected to be only around $50 million. Sony had high hopes for the project, and with the opening week of "Angry Tiger and Dragon", the Japanese electronics giant's first Hollywood shot ended in failure.

Although only $12.2 million at the box office in its first week, "Furious Tiger and Dragon" was not the worst in the market.

Among the other two films that opened more than 1,000 screens in the same period, Sean Connery's "Family Business" opened with 1,201 screens and grossed $3.19 million in its first week. Universal Pictures' "Little Magician" opened with 1,155 screens, and its first week box office was only $2.97 million.

Because the new films are all misfired, the box office list for the week from December 15th to December 21st is still occupied by a lot of old films.

Daenerys Entertainment and Warner Bros. Pictures co-produced "Flying Innocent" in its fifth week of release. It once again maintained its single-week box office title with $13.96 million. The film's total North American box office totaled $115.21 million.

"Gucci Imprint" dropped 23% at the box office this week, taking in another $4.93 million, ranking fifth on the list. The branding-focused fashion documentary grossed $28.79 million in four weeks, making it a lucrative deal relative to the cost.

"Scream 2", produced by Daenerys Entertainment alone, received an additional $3.98 million in its eighth week of release, ranking eighth on the weekly box office list. At the same time, the cumulative box office of "Scream 2" reached 102.15 million US dollars, which also successfully broke through the 100 million yuan mark.

Just as many new films in the previous Thanksgiving schedule avoided "Back to the Future 2", the week starting on December 22, "Batman: Hour of War" also showed a dominant state, and the other two new films released in the same period opened. There are less than 10 screens, not even a foil.

Meanwhile, because Daenerys Entertainment and Warner Bros.

Midnight shows were scheduled across North America in the early hours of Thursday morning, and the media heat of Batman: War Hour exploded on the day of the large-scale opening on Friday.

Inside a mountainside mansion in the Bel Air community.

The time is already December 23, Saturday, and it has been busy for days. Warner Bros. Pictures CEO Terry Semel couldn't make it to the first day after the early hours of the box office last night. However, because of high emotions, he just rested. By five hours, Semel woke up at four in the morning.

Not wanting to wake his wife, Terry Semel got out of bed lightly and went to the study in his pajamas.

Turn on the light, and a page of reports has appeared in the fax machine.

Pulling out the report, Terry Semel didn't look at the subdivision data of those various theaters, and swept to the end.

$15.37 million? !

For a split second, Terry Semel completely thought he had read it wrong.

"Angry Tiger and Dragon" grossed only $12.2 million in its first week and seven days, and Terry Semel was thankful yesterday that he didn't take on the project. Just on the first day of painting, how could "Batman: Hour of War" get $15.37 million more than "Angry Tiger and Dragon" in a week?

Um.

This number seems to be counted as midnight.

However, that doesn't make sense either.

The box office of the midnight show came out yesterday, because only a small number of midnight shows were arranged in core cities for media promotion purposes, and the box office was only $1.2 million.

Now, $15.37 million on the first day.

What's going on here?

Not to mention the first day, in this era, Hollywood's first-week box office can exceed 15.37 million US dollars, which is not much.

Or, $1.53 million…

This is even more unlikely.

Forcefully suppressing some kind of excitement in his heart, Terry Semel picked up the phone and dialed Daenerys Entertainment CEO Amy Pascal directly. Although it was very early, the answer was very fast. There was no tiredness at all when he woke up.

Hearing that it was Terry Semel, Amy in the Palisade residence said directly: "Terry, did you see the box office numbers on the first day?"

"$15.37 million," Terry Semel repeated the number on the statement, still suppressing his excitement, and said, "Amy, is this true?"

Amy on the other side of the phone couldn't help laughing and said, "Terry, it's your job to publish, you shouldn't ask me about this, but I've already called Jim and asked, yes, it's $15.37 million."

After confirming the news, Terry Semel's free hand clenched a fist and said, "Amy, perhaps, we should convene a meeting immediately."

It was past seven in the morning on the east coast of the United States when Terry Semel and Amy Pascal spoke.

People who got up early opened the newspapers, and what caught their eyes were basically the first-day box office figures of "Batman: War Hour", which had been increased and blackened, with a box office score of 15.37 million US dollars, which shocked countless eyeballs.

You must know that the first full-week box office record of "Indiana Jones 3" in the summer season was $46.01 million, which was heavily hyped by the media at the time. Now, "Batman: Hour of War" has grossed $15.37 million on its first day, so how much will it make in its first week?

While the entire Hollywood is immersed in excitement and confusion, the fans of "Batman: War Hour" are even more jubilant after the film's first-day box office release. In addition, many viewers who were not originally interested in "Batman: Hour of War" also began to enter the cinema after being bombarded with dense surrounding information, which further pushed up the box office of the film.

A phenomenon-level movie viewing trend is quickly forming.

So, after the $15.37 million box office on the first day, "Batman: War Hour" received another $18.23 million on Saturday. On Sunday, December 24th, because it was Christmas Eve for family reunion, the single-day box office of "Batman: War Hour" dropped significantly, but it was still as high as 11.96 million US dollars.

Because Monday is Christmas, December 15, a national holiday, this is equivalent to a four-day 'weekend' box office calculation this week.

Moreover, compared to Christmas Eve the day before, the box office of "Batman: Hour of War" rebounded again, reaching 14.53 million US dollars.

Four days after the opening, the total North American box office of "Batman: Time for War" quickly accumulated to a terrifying $60.09 million, but this far exceeded the highest single-week box office record created by the summer program "Indiana Jones 3".

For the next three working days, "Batman: Hour of War" still maintained a one-day box office of between $7 million and $8 million.

In the end, "Batman: Hour of War" made a shocking $82.39 million at the box office in its first week.

Looking back, with a box office of $82.39 million in its first week, "Batman: Hour of War" has left a series of box office records.

Highest first-day opening record: $15.37 million

The highest single-day box office record, 18.23 million US dollars.

Highest first three-day box office record: $45.56 million.

Highest first four-day box office record: $60.09 million.

Highest first-week seven-day box office record: $82.39 million.

In addition, the average box office of "Batman: Hour of War" in the first week of the single hall also reached 31,530 US dollars, but the average figure of more than 30,000 US dollars is not the highest in history. However, considering the large-scale opening scale of the film's 2,613 screens, this achievement also makes it difficult for all previous films of the same opening scale to match.

Stimulated by the box office of "Batman: Hour of War", from December 22nd to December 28th, the total box office figures for a single week in North America broke through the $150 million mark, compared to last week's total of more than $80 million. Box office numbers nearly doubled.

However, because only "Batman: Hour of War" took more than half of it, many old films that should have rebounded at the box office because of the Christmas week have suffered a considerable drop in the box office.

Last week's box office champion "Flying Over the Childhood" fell by 22% this week, with the box office number falling to $10.88 million, with a cumulative box office of $126.09 million. Because of this drop, some box-office statistics agencies have lowered their North American gross estimates for "Flying Beyond" by $10 million from more than $170 million, to a forecast of $160 million.

Sylvester Stallone has a bad reputation for "Angry Tiger and Dragon". Under the strong impact of "Batman: War Hour", no audience bought tickets to enter the venue, so the decline reached 36%, and the number of screenings was 36%. The weekly box office fell to $7.81 million, and the cumulative box office in two weeks was only $20.01 million, which was bleak. The total North American box office forecast was also lowered to around $35 million.

Although Stallone's films have always been good at the overseas box office, considering the production budget of "Raging Tiger and Dragon" of $55 million and the equally high publicity cost of $15 million, it is difficult for Colombia to recover the total even if it operates through all post-production channels. $70 million cost.

This is what happened to the two big box office hits under "Batman: Hour of War," and you can imagine what happened to the other films on this week's list.

At the same time, on December 29th, the new film of Tom Cruise and Meg Ryan starring in the new film "Rocketman" and the fantasy love film "Forever" directed by Steven Spielberg, which opened in a new week, have box office prospects. It is also covered with a thick haze under the impact of "Batman: Hour of War".

On the other hand, while "Batman: Hour of War" grossed $82.39 million at the box office in its first week, the merchandising sales of this rapidly evolving phenomenal film also exploded.

With the meticulous preparation in the early stage, various types of peripheral toys and soundtrack records of "Batman: Time for War" have been distributed before the film's release, and the corresponding peripherals will be sold simultaneously on December 22.

Due to the high popularity of "Batman: Time for War", although the preliminary preparations were sufficient, the most popular Batman and Catwoman figures, as well as several core toys of the very eye-catching Batmobile in the film, were once sold out, and retailers all over the place were sold out. Called for restocking.

In addition, although a variety of official movie posters for sales have been developed, because the popularity of the catwoman character is too high, there have been incidents of catwoman poster theft after the movie was released, and some people even tried to steal some super large advertising poster.

Warner Bros.'s publicity department had to scramble to reissue movie posters.

In the end, even the original pure music soundtrack, which was not favored at first, unexpectedly sold 260,000 copies after it was put on the shelves in the first week.

After preliminary statistics, in the first week of the filming of "Batman: Time for War", the film's peripheral album sales were higher than the record $82.39 million at the box office, reaching an astonishing $130 million.

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