Hollywood Hunter

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Los Angeles.

Daenerys Entertainment Division in Burbank.

The time is Friday, December 1st.

"The Gucci Imprint" earned $9.55 million in its first week with 532 screens. The box office performance of this documentary, which was originally just for publicity and not pursuing profit, far exceeded everyone's expectations. Ella Deutschman started the first time. Planning to increase the number of screens for this documentary.

However, Gucci has made a decision that is difficult for him to accept. The North American screening of "Gucci Mark" will always maintain the scale of 532 screens, and no more screens will be added.

"Gucci Imprint" earned $9.55 million in just 532 screens in the first week, and word of mouth and popularity are also on the rise. If the number of screens is gradually expanded to about 1,000, the total North American box office of this documentary will definitely easily exceed 50 million. Dollar.

Now, if the screen size of 532 screens is only maintained, the total North American box office size of "Gucci Mark" is likely to be only 40 million US dollars, and the box office gap between the two is at least 10 million US dollars.

In comparison, because the preliminary work has already been done and an additional 500 screens are added, Gaomen Pictures only needs to pay 500,000 US dollars in copying and transportation costs.

"Ella, this is actually a decision made by Mr. Westeros himself."

In Ella Deutschman's office, Angela Ahrendts, president of Gucci America, who came to Los Angeles to discuss the follow-up promotion of "Gucci Mark" with Highgate Pictures, faced Ella Deutschman again. The doubts expressed are explained in this way.

When Ella Deutschman heard that it was Simon who decided not to increase the number of screens in "Gucci Mark", she immediately dismissed the idea of ​​persuading Gucci to change her mind.

Before the formal signing of the entry agreement, Ella Deutschman and Simon had a face-to-face in-depth conversation, and Simon clearly told him that although his salary agreement had a 5% share of Gaomen Pictures' net profit, Gaomen's The operation of the film industry must still obey the interests of the entire Daenerys Entertainment, and the cooperation mechanism within the company will not change.

The same goes for other companies that expand across the Westeros system.

Ella Deutschman's salary plan has a 5% share of the net profit of Gaomen Pictures. However, because of Simon's request, he is destined to not put the interests of Gaomen Pictures first in everything, let alone. It may make Gaomen Pictures its own private domain.

Ella Deutschman was pushed out of the new studio by several partners. Now, in Hollywood, he is beyond the reach of the previous partners in terms of power and salary. He is very satisfied with this, so he does not resist. Simon's decision.

He didn't dare to resist.

Working on the same side in Burbank, Ella Deutschman could feel how difficult it was for Robert Rem during this time.

The job-hopping attempt failed, and Simon didn't kick him out of the company, but paid for his Manhattan property purchase.

However, Rem, who was originally Daenerys Entertainment's third-largest figure after Simon and Pascal, has now been divided into three powers, and Pascal has apparently begun to meddle in the company's distribution.

It is conceivable that as long as Pascal completes the takeover of the company's distribution network, Rem will be completely marginalized and belong to an existence that can be kicked out at any time.

What makes Rem even more uncomfortable is that with Daenerys Entertainment's influence in Hollywood now, if Simon doesn't let go, he has nowhere to go. Rem, who is in his fifties this year, has left Hollywood, and it is impossible to change careers to other jobs.

Therefore, knowing that he was being marginalized, Robert Rehm not only could not resist, but also had to do his job dutifully so as not to be fired early.

After completing the three-year term in the contract, the two sides have broken up peacefully. Rem can continue to find other jobs. If he is expelled from the company ahead of schedule, he will have no place in Hollywood now.

Ella Deutschman didn't want to be in a situation like Rem's.

However, Ella Deutschman still didn't understand Simon's decision, and asked Ahrendts: "Angie, I understand that Gucci has no intention of making "Gucci Mark", but as a brand promotion documentary, do we Shouldn't more people see it?"

"Ella, Gucci is a luxury company, which means that our company's products are not intended for the general public. If the Gucci Mark didn't sell well, we would definitely hope that more potential consumers would see the documentary. Now , we want to create a state where everyone knows the documentary but not everyone can see it, so that Gucci can keep a distance from the public and maintain its own brand style.” Angela Ahrendts said , and handed a follow-up marketing plan to Deutschman, saying: "So, Gucci intends to increase the publicity budget of 3 million US dollars to expand the popularity of "Gucci Mark" as much as possible."

Ella Deutschman took the information and made a simple mental calculation in her mind.

If the number of screens is not increased, according to the North American box office of "Gucci Mark" of 40 million US dollars, excluding all costs, the profit that Gucci can share from the box office in the future is about 3 million US dollars.

Gucci clearly intends to put all the proceeds from the documentary into the brand's promotion.

Thinking of this, Ella Deutschman inevitably asked curiously: "Angie, can I ask, how is Gucci's revenue during this period?"

Angela Ahrendts smiled and nodded, saying: "I don't know much about overseas, here in the United States, Gucci

Last week's sales were $8.03 million, a 51% increase from the previous week. It should be able to top $10 million this week. "

When Ella Deutschman heard the words, she immediately understood why Gucci would be willing to give up the box office revenue of "Gucci Mark".

The profit margin of luxury goods is very high, but on the US side of Gucci, the gross profit generated by one week's sales probably exceeds the money Gucci can make from the box office of this documentary.

As the president of Gucci USA, Angela Ahrendts can directly experience the boosting effect of "Gucci Mark" on the sales of Gucci products.

The end of the year is the peak sales season. If there is no "Gucci Mark", the weekly sales in North America will basically be maintained at about 5 million US dollars, which is enough for Gucci's US branch to exceed this year's sales target of 150 million US dollars.

Now, affected by the release of "The Gucci Mark", sales in Gucci stores have increased significantly.

The US branch originally expected sales in December to be between 20 million and 25 million US dollars, but now it is expected to reach 40 million, which not only far exceeded expectations, but also pushed the total sales of Gucci US branch this year to 1.7 One hundred million U.S. dollars.

Because of the rapid improvement of Gucci's performance, many media have recently discussed that the Gucci family made a huge loss in business at the beginning of this year.

According to Daenerys Entertainment’s $170 million purchase of 63% of Gucci’s stake, the company was valued at only $270 million at the time. In less than a year, many media believe that the value of Gucci has skyrocketed to $1 billion.

After talking about these, Ahrendts and Deutschmann began to discuss the follow-up promotion of "Gucci Mark".

More than half an hour later, when the matter was over, Ahrendts was saying goodbye to Deutschman outside the office. Today, Madonna, who was wearing a black short trench coat and black boots, turned around from the stairs.

Angela Ahrendts naturally knew Madonna. After the two embraced each other warmly, Madonna said: "I also said that I would call you at night, Angie, that black metal buckle handbag that was just launched recently. , can you help me find one? It's out of stock here in Los Angeles, I asked someone to buy it in New York, and the specialty store over there said no, it's too bad."

Angela Ahrendts explained: "This is a limited edition based on a recent documentary, and there are only 100 in total. The store on this side of North America put 30, and last weekend there were none. However, I can get people from Europe brings you one."

"Thank you, Angie, you're so kind," Madonna asked again, taking Ahrendts' arm, "but, since it's selling so well, why don't you produce more?"

Angela Ahrendts said with a smile: "If there is more production, it will not be called a limited edition. These 100 handbags are all numbered. There are only 100 in the world. There will be no more than one, and no less."

Of course Madonna didn't know what a limited edition was, and just made a joke.

The two agreed, and Angela Ahrendts left without mentioning the money from beginning to end.

The handbag Madonna is asking for is priced at $2,999, which is already 10 times the price of some basic Gucci bags.

In the field of handbags, Gucci cannot be compared with the 'king of handbags' Hermes. In the past, the price of high-end handbags was around $1,000. This $2,999 handbag can be described as a very cautious attempt by Gucci to hit the higher end. 100 were produced.

In order to avoid embarrassing situations such as slow sales as much as possible, this 100 handbags will also be sold separately in North America, Europe and Asia.

The results of the attempt are apparently very good.

The 30 handbags put in the North American store sold out quickly last Saturday morning, and now nearly a week has passed, and celebrities like Madonna are still obsessed, indicating that this handbag is also very successful in publicity.

Gucci also presented this limited edition handbag to several actresses who worked closely with Daenerys Entertainment for street shooting promotion. Although Madonna attended the last Gucci show, she was not here. List.

However, Madonna took the initiative to ask for it, and Angela Ahrendts did not hesitate at all. Giving the handbag to the singer must be of great benefit to Gucci brand promotion.

Madonna certainly wouldn't show up on Burbank's side for no reason.

Angela Ahrendts left, and Ella Deutschman came to the office with Madonna and sat down.

"Maggie, regarding the documentary of your concert next year, Gaomen Pictures can take over this project. However, the advance payment of $2 million plus a 40% profit share from you, unfortunately, I can't agree. "

Madonna last spoke with Simon in Milan about making a documentary about her global tour next year.

Simon's performance was lukewarm, but Madonna kept it in mind.

After the success of "Gucci Mark" last week, Madonna had her agent hold preliminary discussions with Ella Deutschman. She is a very shrewd woman, knowing that after the success of "Gucci Mark", Daenerys Entertainment will definitely not mind taking over a similar documentary.

Moreover, because of "The Gucci Mark", it is certainly easy for Hollywood to attract investment for such documentaries, but because of a young man who has continuously created miracles, Madonna firmly believes that it should cooperate with Daenerys Entertainment.

"Ella, 'Gucci Mark' should be able to recover $50 million at the box office, and this is only in North America. I believe that my concert documentaries are also not lacking in this potential, so the $2 million advance payment

Add a 40% profit share, which is very reasonable. "

Ella Deutschman shook her head and said: "Music documentaries and fashion documentaries are different. Michael Jackson's "Shadow Dancer" four years ago, you must know, MGM arranged 906 yuan for that documentary It opened with high hopes. But it ended up with only $4.21 million at the box office.”

Madonna looked at Deutschman and said with a smile: "Ella, MGM has fallen, and it is difficult for them to do anything well. Everyone knows this."

"Okay, Maggie, I will directly say the terms of cooperation that Highgate Pictures can accept," Ella Deutschman said, no longer having too much nutritious nonsense with Madonna, "The budget for this documentary is preliminary. Calculated at US$3 million. We have two plans, one is the cooperation model between Gaomen Pictures and Gucci Company, Gucci participated in half of the investment in "Gucci Mark", and at the same time paid the publicity expenses in advance, so it enjoys the corresponding share, Gaomen The film industry takes a 15% distribution commission from the revenue from various channels.”

Madonna also knew that Gucci did not expect to make money in the production of "Gucci Mark", just to promote the brand, so she would spare no effort to invest. She had seen the cost figures of "Gucci Mark" in some recent newspapers. With a total production and distribution budget of $10 million, Gucci came up with $7.5 million, a risk she was not willing to take.

"What about the second?"

"The second is the prepayment plus profit sharing model you proposed. Daenerys Entertainment will bear all the production and distribution costs, but I can only give you $500,000 in advance payment plus 20% profit sharing."

Madonna's original $2 million advance was roughly equivalent to buying out the rights to the documentary. Ella Deutschman compressed the advance payment to $500,000 at this time, which is equivalent to Madonna's current salary level.

After thinking for a moment, Madonna said: "$1 million, 30% profit sharing."

Ella Deutschman shook her head and said, "Up to 20%."

Madonna seized Deutschman's words and said, "Okay, $1 million, 20% of the profits."

"Maggie, I mean $500,000 plus a 20% profit share. You have to understand that if you don't choose the first option, Highgate Pictures will bear all the investment risks."

Madonna insisted: "$1 million plus 20% profit sharing, that's my bottom line. Ella, if you don't agree, I'll go to another studio to work with."

Ella Deutschman had an embarrassed look on her face, hesitated for a moment, then reluctantly got up and stretched out her hand to Madonna, and said, "Okay, Maggie, let's make a deal."

Madonna stood up and shook hands with Deutschman. After sitting down, she felt that if she persisted, she should have gotten more.

It seems that Ella Deutschman should not be so easy to talk about. Everyone in the circle knows that he likes to give ultimatums the most.

this time……

The figure of a certain guy suddenly came to mind, and Madonna regretted it even more.

Surely you should hold on.

However, although she regretted it, Madonna did not regret it. The advance payment of $1 million plus a 20% profit sharing should also be the final plan that Gaomen Pictures could accept.

Thinking about it carefully, Madonna's box office level of "Gucci Mark" is not too extravagant. After all, there is a failure case of "Shadow Dancer", but as long as the North American box office of this documentary can reach 10 to 20 million US dollars, she will total in the future. With millions of dollars in income, it's also a lot of money for her.

Moreover, although it is not an extravagant hope, who dares to say that it is impossible.

The team predicts that her concert box office revenue next year should be more than 50 million US dollars, and she personally takes 40%, which is 20 million US dollars.

If the concert documentary under the management of Simon Westero can really be as good as "Gucci Mark" at the box office, only the 20% of the omni-channel revenue of this documentary can catch up with the income brought by the concert itself.

This is also the fundamental reason why Madonna did not choose other Hollywood studios that could give her more advance payments.

Although shrewd, Madonna is not lacking in the adventurous spirit that she should have.

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