Hollywood Hunter

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As the most high-profile rising star in Hollywood, Daenerys Entertainment's attempt to enter the video game field has become the focus of many media's attention from the very beginning. Forbes magazine's September 400 Rich List of America's 400 richest people's notes on Simon's personal assets, Blizzard Studios was also specifically listed.

Blizzard Studio's water-testing project "Teenage Mutant Ninja Turtles" has quickly become popular since its birth in 1984. After the game was announced in February this year, it was also rated as one of the most anticipated video games of the year by some magazines.

However, it took Blizzard studio 8 months to develop the ARPG (action role-playing) version of the Teenage Mutant Ninja Turtles, far exceeding the average video game development cycle of 3 to 5 months in this era.

Nancy finally officially kicked off the promotion for the Teenage Mutant Ninja Turtles video game in October, when the outside world had all but forgotten about it.

Because so many miracles have been created in recent years, the projects produced by Daenerys Entertainment almost naturally have a halo attribute that can attract the attention of the media and the public, which has created a great deal for the announcement of the game "Teenage Mutant Ninja Turtles". convenient.

With a large number of spontaneous follow-up reports from the media, the game "Teenage Mutant Ninja Turtles" just relied on a comprehensive publicity budget of $1 million to create an effect that other game companies may not necessarily achieve with $5 million.

As of the official launch on November 3, the game "Teenage Mutant Ninja Turtles" has almost become well-known in the player circles of the two major video game markets in Japan and the United States.

The New York Times commented that "Teenage Mutant Ninja Turtles" was like "Atari's "Alien et" to Blizzard Studios before the game was released.

The poor quality of "Alien et" caused the famous "Atari Crash", but it still sold 1.5 million boxes of the best-selling level. Strong popularity.

As for Teenage Mutant Ninja Turtles, the New York Times concluded that the game relies on the attention brought by Daenerys Entertainment's own reputation, and there is almost no possibility of commercial failure. The result is just a matter of making more money and making less. However, if "Teenage Mutant Ninja Turtles" cannot be recognized by players, and even suffers from bad reviews like "Alien et", after this game, the halo will recede, and Daenerys Entertainment will be very difficult to gain a foothold in the field of video games. difficulty.

Simon and Nancy both knew what The New York Times was saying, otherwise Blizzard's first game wouldn't have been so refined that it took eight months to polish.

In the attention of all parties, the arpg version of the "Teenage Mutant Ninja Turtles" game will be sold in the United States and Japan at the same time on November 3.

The first batch of 100,000 boxes of cassettes will be sold for $60 in the United States and 7,000 yen in Japan.

In order to achieve the greatest momentum, with Simon's contact through Australia, the game "Ninja Turtles" also landed on the cover of Nintendo's official game magazine "Nintendo Dynamics" in November.

Over the next few days, game reviews for Teenage Mutant Ninja Turtles came out as the media discussed Simon Westeros' Boeing 767 private car.

"Nintendo Dynamics" gave "Teenage Mutant Ninja Turtles" a good score of 8 out of 10. Of course, there is a public relations effect from Daenerys Entertainment, but Nintendo's official attitude towards this game is beyond doubt. .

The ratings given by other professional game magazines are basically excellent.

Of course, criticism is certainly inevitable.

The Japanese game magazine "Famitsu" accused "Teenage Mutant Ninja Turtles" of imitating Nintendo's "The Legend of Saidal 2" and Konami's "Moon of the Moon" in many details.

"The Legend of Saidar 2" and "Moon Wind Demon" are both horizontal version arpg games produced in the past few years, and the first "Ninja Turtles" also belongs to horizontal version arpg.

After writing a rough game plan based on the Konami version in his memory, Simon did let the game design team try out several well-known side-scrolling arpg games such as "The Legend of Saidar 2" and "Moon Wind Demon". For reference only.

Even if the team at Blizzard Studios wanted to copy directly, Nancy, who had been keeping an eye on the project, couldn't allow it. In addition, the horizontal version of the game has been flooded in recent years, and phenomenal games such as "Contra" and "Super Mario" are also horizontal version, so the accusation of "Famitsu" is irrelevant.

The statistics of game sales data are not as timely as the movie box office, especially when the US and Japan are on the shelves at the same time.

However, during the week from November 3rd to November 9th, the original first batch of 100,000 game cartridges was quickly sold out, and Daenerys Entertainment urgently added an order for 200,000 cartridges to Nintendo.

On November 13, the sales volume of "Teenage Mutant Ninja Turtles" in the first week on the shelves was officially released. The total sales volume of the two major markets of North America and Japan was 263,000 boxes, and the sales amounted to 15.7 million US dollars.

Compared with the movie box office, the sales curve of video games is more like a music record, which has a strong vitality.

"Ninja Turtles" sold 263,000 boxes in the first week. Although it failed to break the sales record of 500,000 boxes in the first four weeks of many games in the industry, it also shocked a large number of people. Because the games with the highest sales records in the past are basically the second-generation and third-generation sequels, but "Ninja Turtles" is the first-generation work.

There were 263,000 boxes in the first week. Considering the excellent quality and reputation of this game, there is no problem with the overall sales reaching four or five million in the next year. It is estimated that the total sales of the game of 5 million boxes will not reach the tens of millions of the "Super Mario" series.

It belongs to the ranks of phenomenal video games.

Game sales actually means market recognition. Daenerys Entertainment immediately invested in a second wave of large-scale publicity, and the attention was further increased, which inevitably led to the sales of the "Teenage Mutant Ninja Turtles" game again.

Top-selling phenomenal video games often have long lifespans.

Therefore, just the success of the game "Teenage Mutant Ninja Turtles" will allow Blizzard Studio to eat at least five years through the development of the next sequel, which undoubtedly means that Daenerys Entertainment is in the field of video games in one fell swoop. Stand firm.

Daenerys Entertainment HQ.

The time is Wednesday, November 15th.

conference room.

After the success of the Teenage Mutant Ninja Turtles game, Nancy began to plan the next expansion plan for Blizzard Studios.

"Compared to the 50% gross profit of several Capcom manufacturers that can produce their own cassettes and have discounts on royalties, our studio's gross profit margin is only about 30%. However, this is only the For the game "Teenage Mutant Ninja Turtles", the sales of 263,000 boxes in the first week has already allowed us to recover all the investment of Blizzard Studio in the past six months and achieve a net profit of 2 million US dollars. In the next year, the expected net profit of this game is The profit scale will reach 100 million US dollars. My next plan is to expand into the PC game field. Starting from scratch is too slow, and now that I know the game industry, I hope to expand directly through acquisitions.”

Simon hasn't spoken yet, and Amy, who has done a lot of work recently, asked: "Nintendo's exclusivity is very strong, Nancy, how do you solve this problem?"

Nintendo can now almost be said to have unified the console game market. The market share of red and white consoles in both Japan and the United States exceeds 90%. Therefore, this company is in the strongest stage, even if it is the closest to it. The six major manufacturers also said that if they were to be blocked, they would be blocked, not to mention second- and third-tier game production companies.

Nancy apparently also considered this issue, saying: "We can keep the PC game division operating independently and not intersect with Blizzard Studio. Moreover, we will not cooperate with Nintendo's competitors such as Sega and Atari to acquire After the pc game manufacturer, you can also choose some excellent pc games to port to the Nintendo console platform, which can eliminate Nintendo's hostility to the greatest extent."

Amy obviously didn't think so, and turned to look at Simon.

The sales of Teenage Mutant Ninja Turtles were so good, she didn't feel the need to expand into PC games.

The size of the PC game market in this era is far from being comparable to that of console games. If Nintendo is angered by expanding into the PC field, and Blizzard Studio is targeted, it will not be worth the gain.

Simon also doesn't think the domineering Nintendo will let Daenerys Entertainment be "half-hearted." However, he also did not intend to tie Blizzard Studios to Nintendo, a ship that has been booming and declining, so he asked: "Have you seen the right target?"

Nancy nodded, handed the two documents to Simon and Amy, and said, "Electronic arts, a video game manufacturer headquartered in San Francisco, established in 1982, originally developed games for Atari consoles. After the decline of Atari, ea began to focus on PC game development, and has accumulated a number of very popular sports game brands over the years.”

Simon flipped through the information in his hand, and had to admire the vision of his small executives again.

ea.

Despite its notoriety as a "studio terminator", ea is undoubtedly one of the largest game production and publishers in Simon's memory, with a market value of nearly $50 billion at its peak.

Nancy noticed the strangeness that flashed across Simon's expression, but just continued: "ea just had an IPO a month ago, and then suffered the stock market crash on October 13th, the company's current market value is only 170 million USD, 13 times earnings. If we send out a good-faith acquisition invitation and get a response, $300 million should be able to win. ea's performance has been very good in recent years, and acquisitions at a price-earnings ratio of less than 25 times are acceptable. "

Simon asked: "What if a good-faith takeover offer doesn't go unanswered, or if another competitor suddenly appears?"

Nancy said: "That way, we can raise our chips by another $50 million."

"That's it, give you a budget of 350 million US dollars and win this company," Simon didn't hesitate, looked at Amy again, and said, "You can discuss this matter yourself, and you can also ask Jim to cooperate. Jenny and I have weekends. Going to Europe, I will try my best to let go of the company's business for a long time, don't let me down."

Both Amy and Nancy already knew about Simon's plan, and they almost agreed that their boss couldn't ignore company affairs for a long time.

Difficulty moving.

You're a control freak who says you don't plan to control the company.

Who believes!

Therefore, there is no objection to Simon's plan to 'take a long vacation'.

At the end of the meeting, Amy and Nancy went to work, and Simon also rushed to participate in the audition for the male lead of "Ten Days of Dangerous Love".

The original "Ten Days" starred James Caan and Casey Bates, who also won an Academy Award for Best Actress for the role.

However, Simon did not intend to use the original team this time.

Simon has seen the original film, and Kathy Bates' performance is really not bad, but Simon believes that the reason why the other party can get the actress is more because of the role and public relations.

Oscar favors all kinds of essence

Psychopathy is well known.

Because too many "patients" such as mental illness, homicide, and mania won the Golden Man, Oscar was once ridiculed as a mental hospital.

At the same time, Kathy Bates is an artist under caa. Without Simon's presence, caa would definitely be the most powerful talent agency in Hollywood in recent years. Since the beginning of this year, under the sniping of Daenerys Entertainment, caa is still Das. It can be seen that Ting Hoffman won the second statuette.

It's just that, compared to the morbid and manic nature of the original Kathy Bates' Anne Wilkes, who only made the audience feel nervous, Simon also hopes that the new heroine will bring the audience some intense danger of assuming the role of the abused writer. sense.

I thought I had an affair, but ended up going to hell.

If you want to achieve this result, you definitely need to consider the appearance.

Taking into account appearance, acting skills and some unavoidable human considerations, Simon finally chose Susan Sarandon.

Susan Sarandon is 43 years old this year, about the same age as Kathy Bates and in line with the general setting of the heroine of Stephen King's original book.

Moreover, Susan Sarandon has already won her first Oscar nomination for Best Actress in 1981, and her acting skills are beyond doubt.

Although she is over forty, Susan Sarandon is well maintained. In the "Witch of East Town" two years ago, the actress's style is no less than that of Michelle Pfeiffer and Cher. .

Susan Sarandon also co-starred with Kevin Costner last year in a well-received sports-themed romance "Million Dollar Arms." In the film, Sarandon is ten years older than Costner, but the two seem to be a perfect match, with no sense of age difference at all.

Speaking of which, Simon was deeply impressed by the "Beautiful Baby" starring Susan Sarandon.

Most people will only think that Bo Ji Xiaosi is the core of "Yanwa Biography", but Simon has no feeling for Bo Ji Xiaosi's flat figure in the film, but Su who plays Bo Ji Xiaosi's mother. The scene when Shan Sarandon is lying on the side of the sofa naked in the photo is like a beautiful classical oil painting, which makes people unforgettable.

After receiving Simon's invitation, Susan Sarandon was hesitant to play a manic and perverted extreme book fan, but she quickly agreed to play it after considering it.

The actress also clearly sees the breakthrough the role might bring her.

As for the male protagonist, Simon's requirements for this role are not high, so it is inevitable to usher in a lot of human offensive.

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