Hollywood Hunter

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September 23.

On the second day of the opening of Milan Fashion Week, just after nine o'clock in the morning, people began to gather in an abandoned factory in the Fleini district on the western outskirts of Milan.

Gucci's Spring/Summer 1990 womenswear show will be held at ten o'clock.

Three months ago, Gucci's team began to renovate the plant that will be used for the show since it selected the dilapidated factory on Mestner Avenue in the eastern suburbs of Flaine. As of the opening of the fashion week, even the Gucci brand posters are everywhere on Meisterna Avenue outside the factory. The lighting, seats, catwalks and other details in the workshop used for the catwalk are also pursued for excellence.

In the final analysis, this big show is just a grand marketing for gucci brand after all, it is to reshape the high-end image of the luxury brand after the decline of Gucci for many years. Therefore, the clothes displayed in the big show are actually second, as long as they do it carefully, an excellent designer can never design a work that is too unsuccessful anyway.

The focus of the show is still behind the scenes.

In order to maximize the exposure of this big show and the exposure of the positive image, Gucci's marketing team has been working on media public relations since a few months ago, and Daenerys Entertainment has also provided as much as possible to Gucci. all help.

Therefore, before the start of the show, many top fashion magazines have been booked by Gucci, and cnn, mtv and many TV stations in Europe, Australia and even Asia were also invited to interview and report on the show. For this reason, Gucci specially invited stars from different countries and regions to cooperate on the camera. Valerie Golino, who has starred in "Rain Man" and "Batman" consecutively and became famous in Italy, will deal with local media, Madonna, Kat Hollywood singers and stars such as Na Davies will appear in the shots of cnn and mtv, and Natasha Kinski will be interviewed by French TV, and so on.

In terms of models, I feel the aggressiveness of Gucci and the obvious efforts of competing brands such as Dior and Chanel. The most famous supermodels in recent years, such as Claudia Schiffer and Linda Evangelinsta, are in the end. Still absent.

However, the model team of this big show is still strong, Cindy Crawford, Carla Bruni, Paulina Preskova, Stephanie Seymour, Helena Christensen and other well-known The starlight of the model propped up this runway is more than enough.

In addition, there is naturally the "Gucci Documentary" produced around this big show.

After the show, the documentary is expected to hit theaters in North America in November, and will also be released in theaters in Europe and Asia.

Like the 'Gucci Night' at the Cannes Film Festival in May, Simon is still a mascot for the show.

However, Simon had planned to take a break after finishing "Batman", and this time it was not in a hurry, not to mention that it would give Janet a legitimate reason to get rid of the shackles of Cersei Capital. Therefore, after the big show, although there are still many things waiting for Simon to deal with, he doesn't need to leave in a hurry like last time.

I played late last night at a club in the city and still got up early today.

Arrived from the shore of Lake Como to the eastern suburbs of Milan, everyone had breakfast together, it was less than eight o'clock, and then everyone threw themselves into the busyness of the day. In the previous rehearsal, the catwalk was expected to only take 15 minutes, but the various work schedules may be busy for two or three days.

Again, the kung fu is behind the scenes.

"Hi, Maggie...Yeah, Jenny and I are all covered in Gucci. In order to avoid having to wear this brand in the future, I'm already thinking about acquiring some other luxury brands...I owe you an accompaniment, of course I didn't forget. "

...

"Gina, and Jeff, I'm so glad you guys came here... Since it's a baseball movie, there's always going to be some training. I promise you'll be promoted to action actress after "Pink League"... well, I What did you just say?"

...

"Riley, you're so pretty today... Italian is fine, of course, but I prefer your accented English."

...

"Hello, Ms. Wintour...Thanks, I also think the show set up is fantastic, but it's Ford and the others, and I don't have much to do."

...

The catwalk was about to start. After the guests finished taking pictures by the media wall, they temporarily gathered in the waiting area to chat with each other.

Sophia and Tom Ford were nervously making final preparations, and Simon and Janet took on the role of host and shuttled through the crowd to greet everyone.

The two socialized in the crowd for a while, and for a short period of time, Janet suddenly leaned into Simon's ear and asked in a low voice, "Why didn't Sandra come over this time?"

"She's filming a new movie and can't find time," Simon smiled and taped the woman's face, "Do you want Sandy to come over?"

When Simon was in Los Angeles a few days ago, Sandra specifically called him to explain the matter. In order to broaden his acting career, Sandra took a musical from Columbia Pictures.

Beginning with the annual box office winner "Grease" in 1978, musical films have been a very important category in Hollywood over the years, and hot works abound.

Although I had never heard of the musical film called "Forbidden Dance", since Sandra wanted to try it, Simon did not discourage it. With several best-selling movies in a row, and another Oscar nomination for Best Supporting Actress, Sandra's popularity has been solid, and it doesn't matter if one or two works fail.

Of course there is no need to explain these details to Janet.

Janet listened to Simon's answer and pouted, "It would be better if she never appeared in front of me."

Just as they were talking small talk, a hot Latina girl took the initiative to walk over to the two of them. Simon recognized that it was Sabina Freili, whom he had met during his last trip to Florence, and greeted him with a smile: "Hi, Sabina, why are you here?"

Sabina Freili had a slightly flattered expression on her face and said, "Simon, I didn't expect you to remember me, the invitation letter Ms. Fisher gave me. Well, this is your girlfriend?"

"Yes, Janet Johnston, Janet, this is Sabina Freeley."

The two women greeted each other a few words, and Sabina Freili talked about her recent affairs. She just got a role from Giuseppe Tonadore's new film "The Journey", playing the role of the male lead. one of the children. There was no concealment in the words that Sophia helped a little.

After "Cinema Paradiso" in May won the Palme d'Or instead of "Sex, Lies and Videotapes" in the original time and space, Giuseppe Tonadore immediately became a first-line director in Italy, not only "Cinema Paradiso" was sold by Universal Pictures for sky-high prices Bought, the new film project was also looted.

It's just that, because of the missteps in the distribution strategy, "Paradise Cinema" did not make any waves in North America.

Daenerys Entertainment also became one of the producers of Tonadore's new film "Journey to the Family" after some twists and turns. The production budget of "Journey to the Family" was converted into US$3 million, which is no longer in Europe. Considered low, Gaomen Pictures acquired the omni-channel rights of the film in North America at the cost of investing $1 million.

At the same time, because of the failure of "Paradise Cinema" in North America and the growing popularity of Daenerys Entertainment, Highgate Pictures also has a great say in the production of this film.

Gucci and Gaomen Pictures are cooperating on "Gucci Documentary", and Sofia naturally keeps in touch with Deutschmann. Also in Italy, it wasn't too difficult to help Sabina Furelli land a role in "Family Journey." Simon has read the script of "Journey to the Family", one of the male protagonist's children is a model, and the image of Sabina Freili is just right.

It's just that I don't quite understand why Sophia wants to help this woman. The last brief encounter should not have reached this level of intimacy.

Near ten o'clock, the guests began to enter and take their seats.

Although a large number of guests were invited, the core of the show was still the new Gucci clothes on the models. Therefore, the lighting in the show was mainly concentrated on the runway.

However, in order to cooperate with the filming of the documentary, the media reporters in the show no longer squatted on the runway in front of the guests like other catwalks in this era, but deliberately separated the media area and the guests by lengthening the runway. part.

Simon and Janet didn't intend to appear too much in that Gucci Documentary, so they asked for a less prominent position, and it was the second row. The front row is basically reserved for fashion celebrities and film and television celebrities who will be deliberately swept by lights and cameras.

ten o'clock.

The lights in the show were dimmed, and the prelude music played.

Sophia walked out of the backstage with a tired look, and Jennifer, who was sitting on Simon's left, voluntarily gave up the seat next to the man.

The spotlight gathered at the exit of the runway, and Cindy Crawford, who was responsible for the opening of the big show, appeared in front of everyone in a white dress with a round neck, sleeveless, open back, waist and knee-length with obvious Gucci accessories. The skirt immediately gave a bright feeling.

In all fairness, Simon is incompetent to accept most of the clothing styles of this era, especially the wide-shouldered suits of urban women in the workplace.

Under Simon's resistance, the women around him rarely wear such ladies' suits.

The fashion design style of this big show, because Sofia will often discuss with Simon through telephone, fax, etc., and he also unconsciously conveys some design ideas in his memory to this side. It now appears that Tom Ford has indeed adopted quite a few of Simon's suggestions, especially the suggestion to increase the Gucci brand element in the design and to appropriately enhance the complexity of the fashion style, because this can be very effective in avoiding imitation.

The plagiarism of luxury brands has always been a headache for companies.

In addition, the proposal to divide the big show into several sub-themes according to the fashion style and tone has also been implemented, and there is no phenomenon of red and green in the blink of an eye.

Speaking of which, Simon has done a lot of preparations in the communication with the Gucci team, but he has watched the big show videos of other major luxury brands in recent years more than once.

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