Hollywood Hunter

Chapter 266 Unexpected record sales

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Burbank.

Alistar Records is headquartered on Oliver Avenue north of Warners Studios.

Today is Wednesday, June 7th.

Clive Davis, president of Alista Records, arrived at the company early in the morning and was greeted by Daenerys Entertainment's head of "Bodyguard" announcement Mark Belford. Mark Belford was personally transferred to the "Scream" release team by Simon at a meeting last year, and was quickly promoted to Daenerys Distribution through his outstanding performance in the subsequent film release process. vice president.

In the office, Clive Davis warmly entertained Mark, but he did his best to shirk his wish that Whitney Houston would return from Toronto as soon as possible to continue the follow-up work of "The Bodyguard".

After the release of "The Bodyguard", the word of mouth quickly collapsed. Clive Davis saw that the opportunity was not good, and immediately sent Whitney Houston to Canada in the name of vacation. He wanted to avoid the "Bodyguard" in this cold way. The impact the loss could have on Whitney Houston's singing career.

In fact, in terms of box office alone, "Bodyguard" is not a commercial failure. Just the expected domestic box office of $50 million in North America is basically enough for Daenerys Entertainment to recover the full budget cost. It's just that the film's reputation is too bad, and many film critics also point to Whitney Houston's acting skills.

Alista Records has been up and down for many years before finally ushering in a top star. Whitney Houston is the lifeblood of Clive Davis. Out of prudence, he does not intend to make the company's pillar look like Madonna 'fails and fights' in Hollywood like that.

As for the soundtrack of "Bodyguard", Clive Davis has no expectations. He now only hopes that fans will not give up their support for Whitney Houston because of this low-quality album.

"Mark, Whitney was exhausted from the publicity process in the first few months, and now that the movie is out, I don't think she needs to participate in these follow-up events."

"It's just an interview with mtv, Clive, or, if Miss Houston doesn't have time to come back, we can let the mtv setup team fly to Canada, you just need to arrange for someone to cooperate there."

Mtv TV station was originally the best publicity platform for singers.

However, Clive Davis has made up his mind to let Whitney Houston get rid of the entanglement with "The Bodyguard" as much as possible, so he insists: "Sorry, Mark, Whitney is on vacation now, and she doesn't want to be people disturb."

Mark Belford continued to communicate patiently with Clive Davis. Seeing the other party's insistence, the atmosphere inevitably became stalemate: "Clive, the success or failure of a project is always difficult to determine in Hollywood. If only Because a movie has a bad reputation, Miss Houston reacts negatively, and it is difficult for her to develop much in Hollywood."

Clive Davis remained unmoved, and said, "Mark, after this experience, I don't think Whitney is too suitable to develop into an actor. She will focus on her singing career in the next few years."

Mark Belford didn't give up so easily, and was going to try harder. There was a knock on the office door, and Clive Davis' secretary came in with a hesitant expression. He also saw the company The figure of the distribution manager.

If it were any other time, Clive Davis would definitely be displeased with the secretary's actions, but this time, he just got up and said, "I have other work here, Mark, talk to you next time when you are free. Bar."

After seeing off Mark Belford, Clive Davis brought his subordinate Charles Lord of the distribution department into the office, and while turning to the back of his desk, he asked casually, "Charlie, you didn't want to Are you going to New York?"

Without waiting for Clive Davis to sit down, Charles Lord handed over a folder and said, "Clive, it seems a little strange about that soundtrack record of The Bodyguard."

When Clive Davis heard his subordinate mention the "Bodyguard" soundtrack, he frowned slightly. After sitting down, he opened the folder and glanced at it: "What is this?"

"Since yesterday afternoon, we have been receiving calls from some record distributors one after another. This is the record of all relevant phone calls from yesterday to the present..."

Clive Davis interrupted with a bad premonition, "They're all going to return it?"

It was originally expected that the sales of the original soundtrack of "Bodyguard" would not be very good, but only at the insistence of Daenerys Entertainment, the two parties jointly produced the first batch of 500,000 records and completed it through the sales channel of Alistar Records. stocked.

As soon as he blurted out the words just now, Clive Davis reacted.

It's only been two days since the record hit shelves, and it's impossible for distributors to ask for a return. After all, no matter how bad the reputation of "Bodyguard" is, with the popularity that Whitney Houston has accumulated in recent years, 500,000 records can definitely be sold.

Charles Lord immediately shook his head and denied Clive Davis's guess, saying: "No, Clive, they all seem to be asking for additional orders for the "Bodyguard" soundtrack."

If his guess just now is unlikely, Clive Davis feels that Charles Lord's words are more unlikely.

Additional orders?

What a joke.

500,000 records are already a large number in Clive Davis' view, and the total sales of more than 90% of the music albums in the world may not necessarily reach this many. After Whitney Houston's rise to fame, the No. 1 released two years ago

After a series of long-term promotions, the two albums finally landed at No. 1 on the Billboard 200 list, and the sales statistics in the first week were only 460,000.

This is a rare achievement for female singers.

Now, a love movie that is one-sidedly criticized by the media as 'dog-blooded' and 'lack of new ideas', a patchwork mashup album, and a distribution volume of 500,000 copies, just two days. Distributor requests additional supply.

is it possible?

or.

If true, what does this mean?

After staring at his subordinate for a moment, Clive Davis suddenly lowered his head and glanced at the document, found a familiar name, picked up the phone on the desk, and dialed it.

When the call was connected, Clive Davis put on a sophisticated and familiar tone: "Hey, Jeff, good morning... Oh, it's almost noon over there in New York, I forgot about it, haha... That's it, Charlie said you called yesterday about that 'Bodyguard' soundtrack with Whitney..."

After making five or six calls in a row, Clive Davis put down the microphone and looked back at the document with a long list of phone records, a little dazed.

Actually, it really happened!

Although the retail network has not yet been sold out, distributors in various regions generally said that according to the sales of the previous two days, this "Bodyguard" soundtrack is much more popular than expected, and the first batch of goods is distributed. The amount is simply not enough, at least it needs to be doubled.

doubled.

That's one million.

Clive Davis is 57 years old this year. He has been in the recording industry for more than 20 years. In the past 20 years, he has always watched other people's singers achieve the first-week sales of one million with envy. Or, Only a few people, such as Michael Jackson, can achieve this miraculous goal.

Alista Records was established in 1974. In the past 15 years, it has been on the verge of bankruptcy several times. The parent company has changed from Columbia Pictures to rca, and now it has become Bertelsmann.

Clive Davis never imagined that in his career, he might even create a record that sold millions in the first week.

After being stunned for a moment, Clive Davis grabbed the phone again, dialed a hotel number in Toronto, Canada, and quickly urged Whitney Houston to return to Los Angeles as soon as possible.

After finishing the call with Whitney Houston, remembering that he had just perfunctory away from the top of the Daenerys entertainment distribution department, Clive Davis just struggled for a moment and decided not to notify the other party of the news for the time being. Alistar Records should have a lot of initiative now.

However, thinking about the share contract signed with Daenerys Entertainment, Clive Davis immediately felt a pain.

The albums sold in the first week reached a million level. According to Clive Davis’ experience in the industry for more than 20 years, the global sales of the original soundtrack of “The Bodyguard” in the next few years should be about 40 to 50 times that of the first week’s data. That's 40 million to 50 million copies, which is already more than the combined sales of Whitney Houston's first two records worldwide.

In the late 1980s, although there were different materials such as vinyl tapes, the average price of each record was about $10. Total global sales of 40 million to 50 million copies means $400 million to $500 million in revenue. According to the 50% gross profit calculation, Daenerys Entertainment also shares 50% of the gross profit, which is equivalent to taking $2.50 from each album. This data multiplied by the total sales is $100 million to $125 million.

With a single record of more than 100 million US dollars, even the Bertelsmann Music Group, the parent company of Alista Records, which has just been integrated, may not have so much net profit in a year.

Contemplating how to withhold more profits next, Clive Davis swiftly instructed Charles Rhodes to convene an emergency meeting of the company's executives. Anyway, let's make sure the record sells first.

Clive Davis didn't immediately announce the unexpected popularity of the "Bodyguard" soundtrack, and Daenerys Entertainment got wind of it quickly.

It was initially Daenerys Entertainment Records employees who heard the news and reported it to Nancy Brill, who was in charge of the company's record business. Realizing the importance of this matter, Nancy Brill called Clive Davis's office for the first time, and then rushed to Burbank from Santa Monica.

In this era, it is not uncommon for a single album to sell 10 million to 20 million copies worldwide, which is roughly equivalent to a Hollywood blockbuster with a box office of over 100 million. However, a record with an expected global sales volume of 40 to 50 million copies is completely at the level of phenomenal movies such as "Alien et" and "Star Wars".

Except for Simon, neither Daenerys Entertainment nor Alistar Records had expected the "Bodyguard" soundtrack to sell so well. Everyone had taken it for granted that the big box office sales of "Bodyguard" would drive the sales of the original soundtrack. As long as the global sales of this album exceeded 10 million copies, it would be considered a success by many people.

In later people's memory, when it comes to the soundtrack of the movie, most people may think of "Titanic".

But in fact, until Simon's Rebirth, the best-selling movie soundtrack in music history has always been "The Bodyguard". While "Titanic" sold just 30 million soundtracks, "Bodyguard" sold a staggering 45 million albums. Even on the overall charts for all types of album sales, the "Bodyguard" soundtrack can be squeezed into the top five in sales.

Now, 'The Bodyguard' movie has a bad word of mouth, unexpectedly best-selling soundtrack

The record has become a breakthrough in feeding back the film's box office.

Clive Davis is also a man who is good at seeing the wind.

The North American hot-selling situation of the original soundtrack of "The Bodyguard" has been formed. However, the sales of this album are the largest in overseas markets. If you want to achieve the hot-selling situation in North America, you must cooperate with the "Bodyguard" movie. Although this film does not appeal to the filmmakers It is also a carrier to convey the influence of the original sound record. If it weren't for the emotional conveyance of the movie's story content, an old song from the 1970s like "i will always love you", which was featured on the original soundtrack, would not have become popular at all.

Therefore, when the record was successful, Clive Davis immediately forgot his previous refusal to let Whitney Houston continue to participate in the promotion of the film, and took the initiative to negotiate with Daenerys for the follow-up promotion of the film and record. matter.

In order to maximize the effect of "event marketing", under the active control of Daenerys Entertainment and Alista Records, the distribution of the second batch of "Bodyguard" soundtracks was artificially delayed for a day in some designated areas. As a result, in the last few days of the week, urban areas with huge media influence such as New York and Los Angeles quickly appeared the news that the "Bodyguard" soundtrack was out of stock because it was too popular.

Things are always unexpected.

The song "i will always love you" released by Dolly Parton in 1974 has not attracted much attention for more than ten years, and a love movie with a bloody plot such as "Bodyguard" has also been criticized by film critics. But the addition of the two produces a magical chemical reaction like a glass of carefully prepared wine.

With the popularity of the original soundtrack of "The Bodyguard" and the rapid popularity of "i will always love you", audiences who were originally prejudiced against "The Bodyguard" due to the influence of media word of mouth began to pay attention to the film again.

During the week from June 2 to June 8, "Indiana Jones 3" easily held the throne of the weekly box office champion, collecting another 30.85 million US dollars, and the cumulative box office reached 86.76 million US dollars. "Bodyguard" ended up with $23.63 million in its seven-day opening week, as expected, almost half of what "Indiana Jones 3" made in its first full week.

However, when news spread of the miraculous and unexpected success of the "Bodyguard" soundtrack, neither the film company nor the outside media generally believed that the domestic box office potential of "Bodyguard" was only $50 million.

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