Hollywood Hunter

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Daenerys Entertainment HQ.

Nancy Brill was picked up by the driver as soon as she got off the plane, and came to Amy Pascal's office, just to see Amy sending three tall girls out of the office. The girls didn't know Nancy, but they greeted her politely before turning away.

After the three girls left, Nancy followed Amy into the office and asked, "Is this the three Wonder Woman candidates selected by the boss?"

After Amy turned to the desk, she nodded and said, "Yes, the company has arranged a few small roles for them, and they just participated in the audition."

Nancy sat down opposite Amy and commented: "I think the one in the black trench coat is good. The other two, one is too weak in temperament, and the other has a baby face, which is not suitable."

"Linda Carter is also a baby face," Amy said, and after she sat down in the leather chair, she went straight to the topic: "Wayne Huyzanga called in the afternoon, and he's going to be driven crazy by you. "

After Blockbuster was acquired by Wayne Huyzanga and others, the company's headquarters is currently set up in the small town of Mo Sweden, south of Denver, the capital of Colorado.

Nancy Brill flew to Sweden yesterday afternoon and planned to attend Blockbuster's board meeting this morning, which was originally just a routine meeting with no important issues.

However, at the morning meeting, Nancy suddenly joined several other directors of Blockbuster's board of directors to put pressure on the management, asking Blockbuster to invest in updating the data management system and adding a dedicated data analysis team.

In the process of becoming a shareholder in Blockbuster, Daenerys Entertainment has promised not to interfere with Blockbuster's management for three years. However, as the largest shareholder holding 35% of the shares, both Daenerys Entertainment and Blockbuster's management know that such a promise cannot be implemented 100%.

In fact, Blockbuster had already accepted Daenerys Entertainment's suggestion to add sales counters for peripheral products inside the chain store, and this plan was also first proposed by Nancy.

Because of the rapid expansion rhythm, Blockbuster's funds have always been stretched.

After arriving in Sweden yesterday afternoon, Nancy discussed her new approach to data processing privately with Wayne Huyzenga. But because the budget of this plan is as high as 20 million US dollars, Wayne Huyzanga can only choose to refuse.

And then what happened in the morning.

The rights of Daenerys Entertainment's directors in Blockbuster were temporarily limited, but the other board members were not, and Nancy took a different way to persuade those people to support her plan.

Understanding Amy's intention to intercept herself directly from the airport, Nancy took out a document from her satchel and handed it to her, explaining: "Amy, the number of Blockbuster stores is increasing very fast, but you can Can you imagine, what they are still using is basically the data management system developed by David Cook. This system can only provide simple data such as which video tapes are more popular. If it is only dozens or hundreds of companies For storefronts, David Cook's management system is adequate. But if the chain grows to thousands, the system becomes very primitive and inefficient."

Amy listened to Nancy's explanation and opened the document she handed over. It turned out to be a research report on the operation of Blockbuster chain stores in several major cities in California.

After Nancy finished speaking, Amy looked up at her and said, "But, Nancy, before you do this, you should at least discuss it with everyone."

"I'm sorry, Amy, I just got this report before I left Los Angeles yesterday afternoon," Nancy explained, and added: "The threshold for the videotape chain business is very low, if you just blindly expand the scale and ignore the business operation With the simultaneous improvement of the standard, we can only end up with a big fat man who is fed and fattened to 600 pounds and can't walk, and a slightly healthier competitor can easily surpass this company on the runway."

Amy just nodded slightly, stopped talking, and read Nancy's research report carefully.

In the report, Nancy explained the need for Blockbuster to upgrade the data management system and increase the data analysis team through a series of data.

The success of large supermarket chains such as Walmart and Aldi is largely due to their ability to give customers as much profit as possible. However, it is not simply a matter of price reduction to make profits. Short-term price reduction promotions will not have much effect, and this strategy must be long-term.

So the problem arises, only if you have enough profit margins, can you make long-term profits to customers. To do this, a company's operating costs must be low enough.

Companies such as Walmart and Aldi have successfully achieved this through streamlined and efficient management systems.

Also in the chain retail business, Blockbuster's market share in the videotape chain field is only about 5%, but if it wants to grow bigger and maintain its own advantages in the industry, it must follow the business strategies of companies such as Wal-Mart.

For a videotape chain company, an efficient data management system allows the operation team to more accurately judge the company's terminal sales data and make timely adjustments in procurement, warehousing, and logistics. Efficiency increases, costs naturally decrease, and the number of employees the company needs to hire decreases.

Wal-Mart's peak of more than 2 million employees shows how high the labor cost of the retail chain business is. Blockbuster's recent video tape chain has just reached 500, and the number of employees has exceeded 3,000.

After reading the research report in her hand, Amy also understood why the other directors of Blockbuster sided with Nancy.

As long as someone with a little vision,

Probably will not reject such a measure that is very beneficial to the development of the company.

Nancy's suggestion was also affirmed in the complaint calls from Wayne Huyzanga, who just hoped that the matter would be delayed a little longer, because Blockbuster's cash flow was indeed too tight.

Daenerys Entertainment’s $120 million stake in Blockbuster has only spent half of it on repaying due debts and accounts payable in the last month or so. The remaining 60 million US dollars, including the continuous contribution of Blockbuster's chain stores, can only support the company for half a year at most.

Blockbuster management has now begun to consider financing issues in the second half of the year.

Closing the report, Amy said, "Okay, Nancy, I'll pass this report on to Simon, and forget it this time, but you mustn't do this kind of surprise attack next time."

Amy wanted to reveal it, but Nancy didn't finish it, saying: "Amy, Huey Zanga still only agreed to $10 million to upgrade the data management system. There is no plan to set up a data analysis team and build a movie data database. Passed. I was wondering, can the company pay to do this? Not just Blockbuster, Daenerys Entertainment would benefit a lot from building such a team and database.”

Nancy's report also suggested Blockbuster to set up a dedicated data analysis team based on previous research results, and even further build a complete database of movie data.

That said, the proposal was inspired by the recent turmoil in Japan's financial markets.

A few days ago, the news of Simon's entry into the Japanese financial market came to light, causing many ordinary people to start paying attention to financial current affairs, which further affected people's entertainment and leisure life.

The research team hired by Nancy found that many customers of Blockbuster chain stores began to ask store clerks to recommend some commercial and financial movies. However, either the store clerks did not understand the types of movies that customers wanted, or there were not many movies with similar themes in the store. .

As a result, the chain stores unknowingly miss a lot of sales opportunities.

Most of the employees who are willing to work in videotape chains are just to support their families, and most of them are part-timers. It is impossible for the company to expect that all of these people have a wealth of film knowledge that can serve customers.

At the same time, because the chain store data management system is relatively primitive, customers' needs cannot be fed back to the management in a timely manner, and film and television resources can be quickly arranged.

All these reasons will result in the inefficiency of Blockbuster's operation.

Nancy believes that the data analysis team and movie data database plan she proposed can not only effectively solve the above problems, but also actively create business opportunities.

For example, this time, if a data analysis team can receive and process sales information feedback from terminal chain stores in a timely manner, and confirm that consumers are interested in commercial and financial movies, the supply team can quickly check the corresponding content resources from the movie data database and carry out deployment.

If the data can be more refined, it can even judge the content demand in different regions in advance, avoid wasting resources in procurement, warehousing and logistics, and save costs as much as possible.

And, backed by data behind the company's backroom, even a clerk who doesn't know much about movie material can expertly give customers the right advice at the right moment: "Oh, you're interested in this type of movie, maybe you can watch it "Wall Street" by Oliver Stone."

Opposite the desk, Amy listened to Nancy's introduction and had the urge to rub her forehead: "Nancy, such a team and database may be of great help to Blockbuster, but it is difficult to generate direct revenue. And profits. If we invest, not only will we not make money, but we also need long-term continuous investment, which is impossible for the company to do.”

"I've already talked to Huey Zanga, Amy. Daenerys Entertainment can set up a subsidiary for this purpose, and then sign a cooperation agreement with Blockbuster. It will operate for a few years, and when Blockbuster is strong enough, it can be By paying to acquire this company, we will be able to recoup our investment at that time. Even, if this company’s role in Blockbuster is obvious enough, we can ask to acquire more shares from Blockbuster through a stock-for-stock merger.”

Amy wanted to refute a few more words, hesitated, but still said: "I will pass this report to Simon, Nancy, and if he agrees, I will provide you with a budget. However, you have just established Blizzard recently. The studio is also in charge of the consumer goods department, if you add this company, are you sure you can be busy?"

"Of course it's fine," Nancy nodded. Seeing that things were done, she got up and said goodbye. "If there's nothing else, Amy, I'll leave first."

Amy sent Nancy to the door, and said, "Tomorrow night's "Rain Man" celebration party, are you coming?"

"Rain Man" successfully broke the 100 million yuan mark in three days from February 10th to February 12th. After the full ninth week of release, the film received another 6.63 million US dollars in seven days, and the cumulative box office reached 100 million. $06.32 million.

Daenerys Entertainment announced on Monday that it will be hosting a celebration party on Saturday night, as well as a PR campaign for the film's Oscar sprint.

Nancy didn't have any plans for tomorrow night, but she still refused: "I won't go."

Amy didn't force it, and reminded: "In this case, you can pick a gift tomorrow, or write a greeting card and have it delivered to Jenny."

Nancy was a little puzzled: "Huh?"

Amy explained: "Next Wednesday is Simon's birthday and Jenny will probably fly to Melbourne the day after tomorrow."

Nancy stood there and looked at Amy, smiled after a moment, and said, "I thought you wouldn't remind me of this kind of thing."

Amy is just thirty years old this year, and although Nancy is

Although he is a little short and looks younger, he is actually a few years older than Amy and has more work experience than Amy. Therefore, she is actually very aware of Amy's faint vigilance towards herself during this time.

Although Simon's 20th birthday party last year was a big deal, if it wasn't for Amy's reminder, Nancy really didn't remember it. On her boss's birthday, if everyone sends greeting cards, gifts or other greetings, but she doesn't care, it's hard to think whether Simon will have any grudges because of it.

"I actually really hope you can forget about this," Amy helped Nancy open the office door and shrugged: "But anyway..."

Nancy saw that Amy opened the door for herself, but she was no longer in a hurry to leave, and said, "Speaking of which, I'm not very good at this kind of thing. What gift are you going to give our little boss?"

Amy said, "A box of pencils."

Nancy was a little surprised: "Is it too shabby?"

"I specially brought it back from Germany, and, do you think there is anything else we can send that will surprise Simon? Even if there is, you and I probably can't afford it."

"It's true," Nancy remembered Simon's terrifying net worth that kept expanding, thinking about what gift to pick, but said, "I can't afford it, that's for sure, you're not necessarily."

Amy's compensation plan is no secret. A 5% annual net profit share and forward equity awards of the same value are a huge sum of more than $20 million according to Daenerys Entertainment's net profit last year.

By comparison, Robert Rehm and Robert Iger signed an agreement with Daenerys Entertainment, in addition to the base salary, the annual maximum bonus amount is only 3 million US dollars. Nancy's own three-year compensation package is only $150,000 a year plus a bonus of up to $1 million.

Rem, Iger and Nancy's compensation packages are practically on par with executives in equivalent positions at the seven studios.

It is also clear to everyone that Amy gave up her position as vice president of Fox to work for a fledgling "hair boy". If she fails, she may become a laughing stock. Such a generous salary is also the return of her risk.

Strictly speaking, Amy is another founder of Daenerys Entertainment.

Therefore, Nancy herself didn't feel anything wrong, and she didn't care about what other people would think.

Amy joined in March 1987, and her annual bonus is not due until next month. Because after the New Year, the box office share of "Rain Man" and "Dead Poets Society" and other films will be received one after another, the cash reward she can get is actually higher than 5% of last year's net profit of 238.73 million US dollars.

However, Amy also knew that some people in the company would feel unbalanced, so she didn't answer Nancy's topic, she just smiled and said, "The company's financial report last year was just finished this morning, and everyone meant to keep it as secret as possible. So , if you want to see it, come to my office next week, this data can't be taken out or passed out."

Nancy nodded understandingly. "I understand."

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