Hollywood Hunter

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The day after Simon's meeting with Jack Valenti, Daenerys Entertainment's reluctantly first self-released film, "Avella," opened in North America with a screen size of 553.

Although it is a project left over from Shinsegae Entertainment, the media still paid considerable attention.

The day after the film was released, many mainstream newspapers in North America published reviews of the film. However, the reputation of the film is mostly negative, and even the passing level has not been reached. The Hollywood Reporter unceremoniously criticized the film as "a nondescript horror film that tries to emulate various horror genres".

Now that he decided to send the film to the theater, Simon didn't make do with it, and specifically approved a $2 million publicity budget for the film's copy printing and advertising. In the 1980s, such publicity expenditures were already very considerable.

However, in the first three days of the first weekend, "Avella's Horror" still only received 2.21 million US dollars at the box office, and the total box office in the first week is expected to be only about 3 million US dollars.

With a $3 million opening week, according to the general box office trend of this era, the film's total North American box office is roughly between $8 million and $10 million.

The production cost of "Avella Cry" was $7.5 million, and with the $2 million publicity budget, the total investment was $9.5 million.

Based on the box office alone, the film obviously cannot recover its cost. Even if it can be recovered or even slightly profitable after the later release of overseas channels, video tapes and TV platforms, it is a failed project after all, including the time cost.

The executives of Daenerys Entertainment had already expected this result and were not surprised. However, after the release of the box office data of "Avella's Horror", many media began to advocate Simon Westero's 'falling from the altar' and other arguments, saying that "Avella's Horror" is likely to be Daenerys Entertainment goes to the beginning of mediocrity.

The New York Times also wrote this article to analyze that Simon's huge acquisition of New World Entertainment is a complete sham, and the overly eager expansion will only lead to rapid collapse and decline of Daenerys Entertainment.

Simon has not been affected by these media remarks. During this time, he can clearly feel the benefits of acquiring New World Entertainment for him to gain a firm foothold in Hollywood.

By buying this company, Daenerys Entertainment has acquired an experienced film and television production and distribution team at one time, owns a number of valuable film and television project copyrights, consolidated its position in the field of TV program suppliers, and most importantly Yes, and Marvel, all of which are totally worth the $250 million.

While Simon didn't mind the loss of "Avella", a group of executives from New World Entertainment didn't.

"Avella's Horror" failed at the box office, and Robert Rehm and others were obviously a little guilty when they faced Simon in the following days. However, Simon didn't say anything to appease these people. There is pressure to have motivation, and the loss of "Avella's Horror" can be regarded as a spur to them.

Daenerys Entertainment sent "Scream" to MPAA for the third time on a new Monday as "Avella" sparked media buzz. In addition, the later stages of the three films "Rain Man", "Dead Poets Society" and "Steel Magnolia" have also been completed. Simon is still waiting for the position of traditional Hollywood forces, and has not eagerly submitted these three films for review.

Daenerys Entertainment Burbank Division.

The time is Wednesday, October 5th.

Unlike "Scream", due to the themes of "Rain Man", "Dead Poets Society" and "Steel Magnolia", it is impossible for mpaa to give a rating higher than r even if it is difficult. Therefore, although it has not yet been rated, Daenerys Entertainment has begun to arrange for representatives of major theaters in North America to participate in the test film in order to sign the screening agreement.

In the screening hall, the end credits of "Steel Magnolia" rose. Robert Rem, who personally entertained the test film, got up and invited Richard Hill, the vice president of the film source procurement business of United Cinemas, to the next door. Meeting room.

This is the second screening of today, and the two have already watched the demo of "Dead Poets Society" in the morning.

In the 1980s, the large-scale integration of North American theater chains had not yet started. The United States Cinema Line, which was spun off from Luen Mei after the Paramount judgment, was still the largest theater chain company in this era, with a total of more than 2,200 theaters in North America. block screen, the market share is close to 10%.

In recent days, Robert Rehm has been tirelessly pushing for the release of several films at the end of the year in order to make up for the bad impression that the box office failure of "Avella" may have created in Simon's mind. For three consecutive days, he personally accompanied some executives of the theater to watch samples and discuss cooperation agreements.

Moreover, Robert Rehm also had a faint hunch that his boss might have a showdown with mpaa chairman Jack Valenti when he met last Friday. The cinema chains directly under the major film companies who originally intended to cooperate have refused in recent days. For his test film invitation, Robert Rem can now only obtain screen resources from theaters outside the seven major systems.

However, Robert Rem was not too worried about the current situation.

Due to the previous Hollywood strike, during this period, major theater chains in North America were generally in a state of shortage of film sources, and the quality of the films shown could not be compared with the same period of previous years. For the past three consecutive weeks, the total box office in North America in a single week has been in a state of serious shrinkage below $30 million. Coupled with the box office miracles created by Daenerys Entertainment in the past two years, Robert Rehm has the confidence to secure enough screens for the company's films without relying on the resources of the seven major theater chains.

"Charlie, count the Shocking Sounds we've seen before.

Scream", the three films were personally selected by Simon and supervised the production of the whole process. "Scream" is actually Simon's idea. Therefore, for the three movies, Daenerys Entertainment needs to guarantee a combined 55% of the box office share. "

"I've heard about the rating problems that Scream suffered," Richard Hill said with a confident expression holding a cup of coffee: "Bob, you shouldn't know about Scream by now. Can "Call" be released on time? "Dead Poets Society" and "Steel Magnolia" may not have this problem, but companies such as Universal-controlled cineplex theaters, Columbia's loews theaters and other companies should not open the screen for you Resources. So, 40%, we can only give so much. Also, if "Scream" can pass the rating, we can sign a one-time contract for the screening of these three films, but in New York, Chicago, etc. In the core city, the United Cinemas need to have the exclusive right to show.”

Because of the attendance, the box office sharing contracts signed by film companies and theaters are usually reduced in steps. A few weeks before the opening of the film, the film company can get at least 60% of the box office share.

But in general, the final box office share that mainstream film companies can get for commercial films is about 40% to 55%. The North American film industry has experienced more than half a century of development, and the industry also has a very mature calculation formula for this. Therefore, Robert Rehm and Richard Hill did not dwell on the specifics, but directly discussed the final share ratio.

Hearing Richard Hill's request, Robert Rem shook his head and said: "Charlie, our company's situation may not be very good, but your situation is actually worse, and now all theaters are short of film sources. Moreover, if The Big Seven can achieve Daenerys Entertainment’s previous two years of box office results, and they will ask for an even higher percentage of the box office share. You may have to pay a huge deposit to get the film source as before. So, 55%, you agree with this One point, we can continue talking."

Richard Hill retorted: "The previous results do not represent the future, "Scream" may not be bad, after all, it is the idea conceived by Westeros himself, but he did not sign it. As for "Scream" "Dead Poets Society" and "Steel Magnolia," if it weren't for big stars like Robert De Niro and Jessica Lange, they're actually more of a literary film, and they don't have much selling point at all."

"The original "When Harry Met Sally", the big Hollywood studios also felt that it lacked a selling point, but this film has won 110 million US dollars at the North American box office," Robert Rehm did not show any concessions and continued. Said: "Charlie, if you want to make this business, it's best not to consider the external factors of the seven major film companies. The suppression of Daenerys Entertainment by the seven major film companies cannot help you make more money, But it's okay to work with us. You have to understand that it's not just the three movies that Daenerys Entertainment will make in the future. If we have a good cooperation this time, Daenerys Entertainment will definitely give priority to it in the future. United Cinemas as the exhibitor.”

Richard Hill heard Robert Rem's last words, looked at the other party's expression, and immediately understood the subtext.

If this cooperation is not pleasant, the United Cinemas will definitely be rejected by Daenerys Entertainment in the future.

In recent days, Richard Hill has successively received calls from executives of some major Hollywood studios, asking United Artists not to cooperate with Daenerys Entertainment.

Obviously, for reasons that have not been made public, the relationship between Daenerys Entertainment and the Big Seven has begun to sour.

Robert Rem originally thought that Daenerys Entertainment's attitude would be weaker this time, but he didn't expect that Robert Rem, who used to be mild-mannered during the New World Entertainment period, would suddenly be so strong.

Richard Hill inexplicably thought of Simon's figure.

That's what a young man really is.

Probably what kind of boss, what kind of employees will be produced.

Continuing to fight, Robert Rem refused to give an inch in terms of the proportion of the share, but Richard Hill found that he really didn't have the confidence to fight with Daenerys Entertainment.

After all, Lianmei Cinemas only has less than 10% of the screens in North America. Even if it is the seventh largest, after the government released the restrictions on film companies operating theater chains a few years ago, they only obtained about 15% of the screens in total, although These are the highest quality screen resources, but in North America, 75% of the movie screens are still in the hands of other large and small theater operators.

The long-established interest relationship has given the seven major theaters a very strong influence on the entire North American theater market. If it is other second- and third-tier film companies, the seven will exert their efforts at the same time, and the major theaters may really take it out of fear. Blocking means.

However, Daenerys Entertainment is not on the list, because the studio is so dazzling.

In the past two years, six movies have been produced, all of which have been squeezed into the top ten of the annual list, and five of them have achieved local breakthroughs of 100 million yuan. If such amazing box office performance can continue, who will have the confidence to refuse the huge benefits contained in it?

Although he was perfunctory with the other party in those phone calls from the Seventh Congress, Richard Hill never considered cooperating with the Seventh Congress to block Daenerys Entertainment, and he believed that many other theater operators in the industry would not do the same. Do. Perhaps, only the part of the theaters directly under the seven majors could not cooperate with Daenerys Entertainment due to the overall interests of the parent company, but Richard Hill felt that those theater leaders must be scolding mothers.

As professional managers, we all have performance indicators.

With these thoughts in mind, Richard Hill glanced at the reception room and suddenly realized something.

In the past, electricity

The film company usually invites the heads of multiple theater chains to participate in the test film, but this time, Robert Rem invited only him. This is obviously not just because United Cinemas is the largest cinema chain company in North America. Daenerys Entertainment does not want to give the major cinema chains a chance to connect.

Without the confidence to quarrel with Daenerys Entertainment, the cooperation terms proposed by Daenerys Entertainment are not harsh. In the ensuing negotiations, Richard Hill's attitude softened unconsciously.

By the time they got off work, the two sides had basically finalized the screening agreement.

Reaching a cooperation, Richard Hill declined Robert Rehm's invitation to dinner and left. Robert Rem was also planning to go home from get off work, and received a temporary call from Simon. The headquarters just got the brand new title titles of its three companies, Daenerys Pictures, New World Pictures and Gaomen Pictures, Simon. I want him to come and see it together.

Now that the boss was still working after hours, Robert Rehm had nothing to complain about, and drove from Burbank to Santa Monica.

Arriving at the Santa Monica Daenerys Entertainment headquarters, Robert Rem quickly came to a conference room upstairs.

Simon and Amy were both here and greeted each other. Everyone sat down at the conference table and saw Simon's female assistant debugging the projector. Robert Rem took the initiative to talk about the results of the afternoon negotiation.

"Lianmei Cinemas agreed to sign all three films, 55% of the overall box office share, and guaranteed a four-week screening time. Richard Hill originally wanted some exclusive screening rights in core cities, but I refused. But , United Cinemas is not optimistic about "Steel Magnolia", they are only willing to give 200 screens, if "Scream" can pass the rating review, this film and the subsequent "Dead Poets Society", they can all Provide 500 screens. In addition, Simon, "Steel Magnolia" and "Dead Poets Society" arranged for the internal preview last week. The results are very good, I am wondering if we can adopt a release strategy of opening small-scale paintings in advance to accumulate word-of-mouth. , like Disney's Good Morning Vietnam last year?"

In theory, literary power sources such as "Dead Poets Society" and "Steel Magnolia" must participate in some film festivals for pre-promotion before their release. However, the schedules of these films are very tight, and there is simply no time to arrange similar marketing links.

When Simon heard Robert Rem's suggestion, he nodded after a moment's consideration: "Yes, you can discuss a plan first."

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