Hollywood Hunter

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Continuing to stay in Melbourne for the night, Simon and his party returned to Los Angeles, and brought back the "Batman" hero and heroine Adam Baldwin who had been here for a while before Valerie Golino. The filming of "Batman" will start early next year. In the remaining months of this year, the film will have to select various supporting roles, and audition and rehearsal work will also need to be carried out in Los Angeles. These require the cooperation of the two protagonists.

Simon and others boarded the return flight on the morning of September 14, Melbourne time.

One day in advance, in North America, the nbc TV network's "Survivor" also started broadcasting at 8 o'clock on the evening of Monday, September 12, local time, and initially got the ratings data on the afternoon of September 13, Melbourne time.

New York.

Although he is also very concerned about the viewing data of "Survivor", Robert Iger was still very surprised when the phone rang at more than one o'clock in the morning.

NBC TV network ceo Robert White called him personally, with a variety of complicated emotions such as surprise and excitement in his tone. After introducing the preliminary statistics of "Survivor", he also hoped that the two would have a game at breakfast. Meet to discuss the production of the second season of the series.

At the same time, Amy Pascal on the West Coast also got the premiere viewing data of "Survivor" at midnight, and Simon, who was far away in Australia, was quickly notified.

In the early morning of September 13th, North American time, NBC couldn't wait to publish the ratings data of "Survivor" in mainstream media such as "The New York Times" and "Los Angeles Times", and major newspapers generally used 'another phenomenon'. title, such as 'level'.

Why say 'again'?

Obviously, "Who Will Be a Millionaire" has created a phenomenal rating, and "Survivor"'s viewing data seems to be stronger than "Who Will Be a Millionaire".

After more detailed statistics, in just the first issue, the number of viewers of "Survivor" soared from the initial 17.8 million to 22.65 million, and the final average viewership reached 20.95 million, far exceeding NBC's expectations before the broadcast. about 15 million viewers.

Anyone in the industry knows very well that a TV program with a viewership of 10 million and a TV program with a viewership of 20 million has a big difference in essence. The difference between the two is completely quantitative to qualitative.

Moreover, although the first issue of "Survivor" failed to surpass the previous day's "Who Will Be a Millionaire" in terms of total viewership, among the core 18- to 49-year-old audience, "Survivor" unexpectedly Did it.

Sunday's "Who Will Be a Millionaire" had 23.7 million viewers and an 11.1 rating for the core group of 18 to 49-year-olds. In comparison, although the total viewership of "Survivor" is only 20.95 million, the viewership rate of the core audience aged 18 to 49 unexpectedly reached 11.5, which means that in the audience group of 18 to 49 years old, "Who Will Become Millionaire's first installment had 13.3 million viewers, while "Survivor" had 13.8 million viewers.

Although there is only a gap of about 500,000, what no one can ignore is that "Who Will Be a Millionaire" has tried its best to accumulate popularity for several months during the summer vacation, but "Survivor" is only the first broadcast, even in the promotion. , nbc has not spared no effort as abc, which has paid huge sums of money for this reality show.

Therefore, the first episode of the premiere surpassed "Who Will Be a Millionaire" with obvious advantages, and the overall ratings of "Survivor" are destined to be better.

Right now, the only thing the nbc network regrets is that "Survivor" only has 13 issues a season instead of "Who Will Be a Millionaire"'s 69.

And, to keep the risk as low as possible, nbc just signed Daenerys Entertainment for the first season. ‘

According to the current broadcast frequency, the first season will be finished before the winter break. NBC wants to ensure that the second season of next spring will be broadcast smoothly after the winter break. The dilemma of Liz Entertainment paying sky-high prices.

NBC is very eager, but Robert Iger is more cautious. He has never encountered two phenomenal TV shows in a row in his career. Having breakfast with NBC network CEO Robert White in the morning, he hurriedly boarded a plane to the West Coast.

The next specific cooperation plan obviously needs to be decided by Simon, who is about to return from Australia.

After discussions in an internal emergency meeting, NBC television network CEO Robert White also departed for Los Angeles.

Due to the 18-hour time difference, Simon and his party took off at 10:00 am on September 14, Melbourne time. After a 16-hour flight, they arrived in Los Angeles at 8:00 am on September 14.

While not wanting to appear too impatient, Robert White, along with several executives at Daenerys Entertainment, felt personally picked up at LAX.

Simon originally planned to rest in Malibu for the morning. Seeing the crowd gathered, he had to temporarily change his plan and sent Janet back first. He and Amy, Iger, White and others rushed to Daenerys Entertainment in St. Monica's headquarters.

The conference room at Daenerys Entertainment headquarters.

Everyone took their seats, and Robert White said straight to the point: "Simon, I communicated with the parent company yesterday that nbc hopes to sign the "Survivor" contract for the next three seasons at one time. As for the cooperation price

code, we can give the same $2 million per issue offer for Who Will Be a Millionaire. "

Simon took a cup of hot coffee handed by Jennifer from behind, took a sip and cheered up: "Bob, the ratings of 'Survivor' is stronger than that of 'Who Will Be a Millionaire', you Do you think the same offer is appropriate?"

"This is only the first season, Simon," said Robert White, shaking his head. "There's no guarantee that this reality show will be so popular in subsequent seasons, which, according to the usual TV ratings curve, will be so popular in subsequent seasons. There must have been a drop in viewership numbers, so we took a certain risk by making an offer of $2 million.”

Simon noticed Robert Iger's reluctance to speak after Robert White's voice fell, and gestured to him with a smile.

Robert Iger directly refuted Robert White and said: "Bob, the long-term viewership data of the usual hit dramas should be a parabola, not a downward curve as you said. With the further improvement of popularity, in the next few seasons, 'Survivor' is even higher in ratings."

Robert White forgot the origin of Robert Iger for a while, but when he was exposed on the spot, he did not show much embarrassment on his face, and said again: "Simon, relative to the cost of Daenerys Entertainment for "Survivor" Say, $2 million is a very high price.”

"In Hollywood, the investment cost and rate of return of film and television works are not directly proportional in most cases," Simon shook his head and said, "So, $2 million in one phase is definitely not acceptable."

"If it's higher, the nbc network can no longer take the risk," Robert White said. "Simon, we are different from abc and the others. In recent years, nbc's business has been very good, even after the loss of "survival" , and nbc won't be affected too much."

Simon smiled and said, "Bob, if you continue to treat me as a layman, there is no need to continue today's meeting."

The competition among the four major TV networks has always been very fierce. If you stand still and stop moving forward, it actually means stepping back.

NBC's current operating status may be higher than the other three ranking first, but if "Survivor" is lost, let's not talk about cbs and fox, with the popularity brought by "Who Will Be a Millionaire", abc will definitely be able to quickly surpass nbc Won the first share of TV network ratings.

Therefore, nbc did not dare to give up "Survivor" at all.

"Okay, Simon," Robert White reluctantly clapped his hands and said, "So, how much do you think each issue is appropriate?"

"In the next few seasons, Daenerys Entertainment can actively increase the length of some episodes, and each season will be about 15 episodes. If nbc wants to win the next three seasons at one time, I can give you a package price of 5,000 per season. $100,000, $150 million for three seasons."

Robert White was taken aback and blurted out: "It's impossible."

Just kidding.

According to NBC's understanding, Daenerys Entertainment's production budget for the first season of "Survivor" is only about US$5 million, which is US$50 million per season, including the internal advertising placement rights and syndicated distribution retained by Daenerys Entertainment. And powers such as reproduction authorization, Daenerys Entertainment will be able to obtain at least 10 times the pure profit, which is simply huge profit.

"Let's do the math," Simon said in a relaxed tone, "According to the viewership data of the first episode, in the next few seasons, "Survivor" may reach the peak of the average viewership of 30 million per episode. This is already some second-tier award ceremonies. As far as I know, the Grammy ratings at the beginning of the year were about 30 million, and their 30-second advertising cost reached 300,000 US dollars. In this way, the 15-minute ad breaks in each episode of "Survivor", You were able to get back $9 million. In comparison, Daenerys Entertainment only got about $3 million."

"But have you calculated the cost?" Robert White retorted: "Simon, the operating cost of the network is very high."

Simon simply interrupted Robert White's nonsense and said: "Bob, if you talk about cost, Hollywood's cost is actually higher. In the past few decades, the movies produced by major studios have basically lost money, and there has never been a loss. Profitable."

Hearing Simon say this, Amy and Iger couldn't help but chuckle.

It's a joke, of course, that a studio movie has never made a profit, but it's also a well-known fait accompli joke.

In order to evade taxes and unions, most of the film projects of the major Hollywood studios are indeed loss-making, and even if they are barely 'profitable', the amount is often negligible.

In contrast, the operation of the four major TV networks is more opaque, also in order to avoid various similar expenses.

So Robert White is right to say that the operating costs of television networks are very high. But Simon knows that in the previous fiscal year, the net profit of the nbc TV network reached more than 380 million US dollars, which far exceeded several competitors such as abc, cbs and fox.

Now, if he can ensure that "Survivor", although he will pay a high fee, the benefits that nbc will get is also obvious. He can keep his position in the first share of TV network ratings, and he is not afraid of abc's hot pursuit. On the contrary, if there is no "Survivor", maybe just after this autumn file, abc will be able to overtake it.

The TV network also has the Matthew effect that the stronger the stronger. When it is impossible to spread advertisements on the four major TV networks at the same time, advertisers usually prefer the one with the highest market share.

Therefore, once

Being overtaken by abc, it will be even more difficult for nbc to catch up. Although it will not fall into a loss all of a sudden, but being abandoned by abc, the profitability of nbc will definitely decline rapidly. In contrast, abc, which was still losing money last year, was able to quickly make a profit with the viewership market share brought by "Who Will Be a Millionaire".

Robert White continued to fight for a few words, and Simon insisted not to make concessions, so he had to temporarily stop the meeting and said he was going to go out and make a phone call.

Simon knew that Robert White was going to report to Jack Welch, chairman of the parent company General Electric, and readily asked Jennifer to personally lead him to an office next door.

GE's volume is far from reaching the $500 billion level at the peak of the Internet bubble ten years later. Although it has gradually recovered from last year's stock market crash, at present, GE's market value is less than $50 billion. Two years ago, GE acquired mca, the parent company of the nbc television network, but it cost 6.5 billion US dollars, which is more than one-tenth of GE's current size. Therefore, the media business is also directly reported to GE chairman Jack Welch. A really exciting report.

Simon, Amy and Iger whispered about the company's recent affairs for a while, and ten minutes later, Robert White returned again.

"Simon, I just communicated with Jack," Robert White said without concealing, "We can accept Daenerys Entertainment's offer of $50 million per season, but Daenerys Entertainment must also promise us several items. precondition."

Simon made a please-speak gesture.

Robert White said: "First of all, Daenerys Entertainment has to increase the investment in the production of 'Survivor', we can all see that many details in the first season are still very rough, which is obviously to save costs, but Now that we're paying a high price, Daenerys Entertainment has an obligation to do better. The reality show will cost at least $10 million per season for the next three seasons."

Simon nodded: "This request is very reasonable, I agree."

"Secondly, for the next three seasons, each season must have at least 16 episodes, not the 15 episodes you just said. At the same time, Daenerys Entertainment must agree to the NBC staff to participate in the production of the show."

Simon did a simple mental calculation. It seems that the 15th and 16th episodes are not very different, but this can just reduce the cost of nbc for this reality show to about 3 million US dollars. Amy and Iger looked at each other with a wink, and seeing that neither of them raised any objections, Simon nodded again: "No problem."

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