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Easter in the West is the first Sunday after the full moon of the vernal equinox every year. This year's Easter is April 3. High schools and universities in the United States usually give students one to two weeks of spring break during this period. The main force of movie viewing, the Easter schedule has naturally become a schedule that Hollywood attaches great importance to every year.

After "When Harry Met Sally" experienced two consecutive weeks of film accumulation, the Easter schedule has officially arrived.

On March 25, "When Harry Met Sally" officially opened on a large scale with 1077 screens.

At the same time, Universal Pictures' "Genius Soldier", Orion Pictures' "Good Guy Johnny" and Paramount Pictures' "A Single Man" are also targeting young audiences during the Easter period. .

Among them, the protagonist of "Genius Soldier" happens to be Matthew Broderick, who had a conflict with Simon before. This is actually not surprising. Matthew Broderick and relying on the "Back to the Future" series Famous Michael Fox is arguably the most popular teen male star this year.

Moreover, compared with the previous two works with mediocre reputation, Matthew Broderick's new film "Genius Soldier" has also been unanimously recognized by the critics. If it hadn't been for "When Harry Met Sally" turned out, "Genius Soldier" is destined to be the most popular work of this Easter schedule.

Now, through two weeks of word-of-mouth brewing and hype about Meg Ryan's restaurant scene, "When Harry Met Sally" has far surpassed the others that just came out this Easter, both in word of mouth and in the media. work. What's more, "When Harry Met Sally" is a classic film that is still talked about by movie fans decades later, and naturally it is not a teenager specially tailored for the Easter schedule by studios like "Genius Soldier". Movies can compare.

Therefore, from March 25 to March 31, in the first week of the large-scale opening, "When Harry Met Sally" easily won the box office of 17.81 million US dollars, completely showing a trend of unrivaled performance. In comparison, the second-ranked "Genius Soldier" dropped to just under $10 million at the box office in its first week, with a screen size of 1,239 screens and only $9.13 million at the box office in its first week. Subsequent "Johnny the Good" and "A Single Man" were left further behind.

Including the previous screenings, in three weeks, the cumulative box office of "When Harry Met Sally" has easily exceeded 20 million US dollars, reaching 21.56 million US dollars.

When Daenerys Films marketed "When Harry Met Sally" last year, almost all studios were not optimistic about the project, and finally raised $15 million through a partnership with independent production company Craft Pictures. funds.

In subsequent distribution negotiations, Daenerys also signed a very unequal distribution contract with Disney.

Although none of the parties has hyped these details, in Hollywood, where there are no secrets at all, these things are still reduced to a frequent joke in the circle. Even after Simon suddenly made a large sum of money in the stock index futures market, his "spending" in Hollywood in the past few months has also been regarded by too many people as a rookie, a fat sheep and a nouveau riche.

Now, with the release of "When Harry Met Sally", the whole of Hollywood has suddenly calmed down, and many people are starting to re-examine the series of Simon Westeros.

After the large-scale opening in the first week, the box office results directly exceeded 20 million US dollars. Coupled with the overwhelming word of mouth, it is obvious that "When Harry Met Sally" has a very high hope of breaking the 100 million box office in North America, or, more directly, as long as Not too many surprises, this movie with a very high topic and word-of-mouth popularity is almost destined to break 100 million at the North American box office.

Obviously, this will also be Hollywood's first North American film in 1988 that is expected to exceed 100 million at the box office.

The domestic box office exceeded 100 million, a seemingly simple concept, but it is a goal that too many Hollywood filmmakers may not be able to achieve in their lifetimes.

You must know that in the current Hollywood, the scale of films entering theaters every year reaches about 400 or 500. It is too far to say, but in the previous 10 years, the average annual North American box office exceeded 5 films. Moreover, many of the works that can achieve a local box office of more than 100 million yuan, most of them focus on the best group of filmmakers in this era of Hollywood and the studio's spared no effort to publicize and distribute, such as "When Harry Met Sally", pure and simple The number of works that rushed out of the local box office exceeded 100 million in a dark horse attitude is even rarer.

However, for a young man who has been in Hollywood for less than two years, the threshold of breaking 100 million at the North American box office seems to have become a very common thing in the works associated with him.

Last year, Simon Westeros' three films, one of which topped the list and one that exceeded 100 million at the box office, even the 'worst' film at the box office has surpassed $70 million at the local box office and squeezed into the annual list ninth position.

Now, in the new year, an anti-genre romance film that Hollywood was not very optimistic about, suddenly once again showed the potential of the North American box office breaking 100 million.

Four films, four big hits in a row.

In this case, as long as people with normal IQs, it is impossible to think that this series of successes will just be accidental.

"Meg Ryan is so beautiful, and that scene, haha, it's really classic, I'll definitely buy the video tape as a collection in the future."

"..."

"Do you know of any other Meg Ryan movies?"

"The sacrificed pilot wife in Tom Cruise's Top Gun, you

Did you forget. However, Meg Ryan's appearance in that movie was really bad, and the acting was a bit flamboyant, and it's normal to not remember. It seems that she is still more suitable for the role of Sally. "

"..."

"New York's autumn is so beautiful, Toby, how about we go to New York to play in the fall, and we can stay at my aunt's house."

"..."

"If you count 'Good Morning Vietnam,' that's five times," said a movie theater in Burbank. After the movie ended, listening to the chattering audience gradually leaving the venue, the president of caa was still sitting still. Ovitz told Disney CEO Michael Eisner next to him: "Simon Westero must have been eager to sign Robin because he found out that Good Morning Vietnam would be a huge success. It was stopped by me, and I had some feuds with Westeros for this, and now that the role has belonged to Robert De Niro, I began to doubt whether I was right or wrong."

As a Disney release, if you want to see "When Harry Met Sally", Michael Eisner can give a random order and someone will send him a copy. However, both he and Michael Ovitz wanted to experience the movie's response in the audience, so they took time to come to the cinema together.

Michael Eisner also listened to the enthusiastic discussions of many young people around him, with a thoughtful expression on his face, he heard the words: "De Niro's work, Michael, can you tell me more about it? ?"

"A feature film called Dead Poets Society," Michael Ovitz said. "If you're interested, I'll have someone send you a script."

Michael Eisner nodded and suddenly said, "Michael, do you think it is possible for Disney to acquire Daenerys Pictures?"

"After "When Harry Met Sally", several other families will definitely have this idea," Michael Ovitz said with a smile: "However, you think about that kid's net worth, how could he possibly put himself The film company sold it.”

"Simon Westeros' talent in movies is unquestionable, but running a studio is a complete mess in my opinion. Like When Harry Met Sally, if I sit in In his position, he would never have signed the original contract with Disney."

In the contract signed between Daenerys Pictures and Disney last year, "When Harry Met Sally" was less than $40 million at the North American box office, and Daenerys Pictures needed to pay Disney a fixed share of $6 million, the North American box office. Over $40 million, The Walt Disney Company will receive an 18% distribution commission.

This means that the higher the North American box office of "When Harry Met Sally", the more revenue Disney will receive as the publisher. But normally, this kind of thing should be the other way around.

Now,

Even if the North American box office of "When Harry Met Sally" is calculated at 100 million US dollars, Disney can get 18 million US dollars in commission income with this film. Moreover, Disney will then have priority access to other distribution channels for the film.

Since the two are good friends, Michael Ovitz generally knows about this.

Thinking of Simon Westeros's series of actions in Hollywood since he became rich, if you completely ignore the box office results, it seems like he is doing things without rules.

but.

Pointing to the big screen in front of him, Michael Ovitz said, "Michael, if Simon Westeros hadn't signed such a seemingly disadvantageous contract, would Disney be willing to spare no effort to promote this movie?"

Michael Eisner paused, shook his head, and said, "No, and if it was a general agency release, I would never give this movie an Easter schedule and a screen of more than 1,000 yuan."

Michael Ovitz shrugged and said, "So, do you still think that this young man is running a company completely different? In my opinion, he has no less end to Hollywood than you and me. Moreover, this is also a A young man who knows how to choose. He knows that he can only get what he wants if he pays enough. Now, look at "When Harry Met Sally", even if the North American box office of this film is calculated at 100 million US dollars , the cinema share ratio is calculated as 50%, then Disney can get 18 million US dollars, which seems to be very rich, but Daenerys Pictures can recover 32 million US dollars, which is relative to the production cost of 15 million US dollars. Say, they've generated a very substantial profit. And, that's just the beginning."

The people in the auditorium gradually dispersed, and the two also got up and started walking out.

When Michael Eisner heard what Michael Ovitz said, he couldn't help but start thinking.

really.

Disney would never have put too much effort into this movie without the conditions Simon Westeros laid out.

It is Disney's own distribution channels, two consecutive months of TV trailer promotions, more than 1,000 screens rolled out at one time, and the relatively popular Easter schedule. All these details ensure that "When Harry Met" Sally's current box office results.

Without these preconditions, with the excellent quality of the film, "When Harry Met Sally" may still be a big hit at the box office, but the possibility of breaking through 100 million in North America is very low.

Now, for a film with a box office of over 100 million in North America, Disney has only received 18 million US dollars in compensation, which is a loss.

After all, with the continued expansion of overseas, TV broadcast and videotape markets, with a North American box office of $100 million, the combined revenue of the entire movie will be three-thirds of that figure.

To quadruple, the profit margin will be more abundant because the follow-up channel does not require much investment in publicity and distribution.

Usually, studios will buy out all the distribution rights of an independent film company in advance to operate, but now, although Disney has the priority of follow-up distribution, if the film has proved successful, most of the follow-up channels Profits will still only belong to Daenerys Pictures.

Simon Westeros got a lot more than many savvy businessmen through a contract that seemed to be a huge loss.

The two got into a car parked outside the theater together, and when the driver drove back to Disney's headquarters, Michael Eisner said again: "So, Michael, you set up a project for Simon Westero this time. What do you think of those videos?"

"I have basically read scripts, such as "Rain Man," which I personally pushed for more than a year, as well as "Dead Poets Society", "Steel Magnolia", etc. In all fairness, I think these The script will make a good movie, but the commercial box office potential is difficult to guarantee." Michael Ovitz said while thinking, "In Hollywood for so many years, everyone understands that before a movie is released, no one Can predict whether he will be successful or not, but we have seen a surprise."

Michael Eisner said again: "Good Morning Vietnam."

Michael Ovitz nodded and said: "Yes, "Good Morning Vietnam", Westeros may have seen the script of this movie, but I believe he should not have seen the finished film, not to mention, Robin is in The film also adds a lot of personal play that didn't exist in the original script. However, Simon Westeros still judges the film to be a success, and tries to get a head start with Robin before he becomes an A-list actor Sign the contract for Dead Poets Society."

"So, you think those Daenerys films will be successful?"

Michael Ovitz shrugged and said: "If I were you, I would definitely start fighting for a few films under Daenerys Pictures that have not yet decided on a distributor, but, I will try to work with Daenerys as much as possible. The film industry maintains a good partnership.”

Michael Eisner nodded, but suddenly smiled: "At that time, in your current position, you didn't seem to do this."

"That's a very ambitious little guy," Michael Ovitz shook his head and said, "You know, the first time we met, he revealed a certain willingness to hope that Hollywood would return to the era of the big studio. The big studio Times, how is this possible, so we are destined to only become rivals."

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