Hollywood Drawing

On Friday afternoon the next day, the crew, in collaboration with the Fox distribution department, held the first media and fan meeting at the Santa Monica Commerce Plaza in Los Angeles.

When Naomi and Uma walked onto the public carpet hand in hand, looking like sisters, they caused a burst of cheers from the movie fans, while Ethan Hawke who followed behind received much less attention. .

This is determined by the content of the film. He, the male protagonist, is actually a large tool man and is far less impressive than the two beauties.

Wayne, who took the stage last, received almost no attention from fans, but the media, contrary to the fan base, saw him walking quickly onto the stage and wasting his time handing in papers. Everyone in the industry knows that the success of this film has something to do with the few young actors, but the main creator is the director.

The fan meeting went very smoothly. The audience cheered for the friendship between the two girls several times. Especially when they heard the stories of how they encouraged and helped each other on the set, they were moved several times.

As the large number of media and fans dispersed, they had to pack their bags immediately and rush to New York for a film promotion trip.

The two women, who had been as close as sisters just now, shook off each other's hands when they entered the backstage. Without even looking at each other, they walked into their respective dressing rooms. The two managers also looked at each other helplessly. No matter what, as long as they remained restrained.

"Naomi Watts and Uma Thurman are different from the ones in the movie. The two beautiful girls have always been very good sisters."

"Naomi Watts and the director are neighbors. According to reliable sources, they fell in love over the movie. Naomi expressed her special appreciation for the talent of director Wayne Greenberg. Hollywood has another golden couple."

Thanks to the public relations efforts of 20th Century Fox, a lot of news about them has appeared in the media. Whether it is speculation or fact, at least it is very popular.

In particular, the various gossip tabloids under the Xinwen Group have simply hyped up their relationship. If you read the newspapers, you will definitely be confused about their relationship.

The purpose of this is extremely clear, which is to draw people who see the news into the theater and let them become viewers of the film.

So, when the latest North American box office results were announced on Monday this past weekend, both Wayne and 20th Century Fox, who were promoting the film, laughed.

From a thousand theaters, "Happy Holidays" grossed US$15.84 million over the three-day weekend. It quickly entered the box office rankings and achieved the best single-theater box office performance this month with a single-theater box office of more than US$15,000.

Twentieth Century Fox acted very quickly this time and once again expanded the scale of promotional screenings in North America. At this time, even if God came, it could not stop Fox from gaining more profits.

On April 27, the third week after "Happy Holidays" hit theaters in North America, which was the last Monday in April, Fox increased the film's screening theaters to 2,328 and began to invest large sums of money in publicity and high-end theaters. A bombardment of density.

Wayne and the crew are also promoting in major cities in North America. No matter which city they go to, there are countless young people and the media chasing Naomi and the three main actors.

Countless eyeballs are staring at the two beauties, and both the media and fans are praising their sisterly relationship. As time went by, Wayne naturally attracted some attention. From time to time, the media listed "young talented director Wayne Greenberg" in the entertainment section of newspapers.

On the contrary, Wayne himself did not take seriously all the media's publicity, which seemed very strange in the eyes of the three actors who were competing for fame, fortune, and photo opportunities.

Naomi asked him more than once after being cozy in the hotel why he didn't take the media publicity seriously, but he almost never answered the question directly.

Even today, when the two of them were together again, taking a shower in the hotel bathroom in Boston, Naomi still couldn't help but remind Wayne.

"Don't deliberately stay away from the media, dear. Those newspapers and TV stations are very interested in you, and you need them to expand your influence."

He shook his head and said with an indifferent attitude: "Nami, I am different from you. Even if the media praises me to the sky, I still have to rely on my work to speak for itself. If my next work fails, they will praise me for my enthusiasm now and in the future. You can scold me as hard as you want."

Wayne has always been sober and will never be dizzy by the little praise from the media around him. No matter what era, a director will ultimately rely on his works and box office to speak for himself, and not many audiences will focus on the director yet.

It will be at least ten years later, when the era of open information comes, that directors will gradually come to the forefront and have their own fan groups.

When Wayne and his cast, led by Fox staff, walked through Boston to Miami, "Happy Holiday" earned $9.85 million in four working days this week. By the time they were promoted in Salt Lake City, The film took in $19.83 million in three days this weekend.

After this film was screened, screened on a small scale, and then screened on an expanded scale, its full potential was unleashed. There was great enthusiasm for "Happy Birthday" among young people. With their support, the total box office of the film exceeded US$50 million, reaching US$52.39 million.

This can be regarded as a box office miracle. This week, it beat Mel Gibson's "Lethal Weapon 3" on the North American box office list with a US$2 million advantage and won the weekly box office championship. It is such a small-cost independent film. The miracle of cinema.

This is "Happy Holiday"'s first weekly box office number one, and also Wayne's first box office number one.

However, he and the Fox staff knew that the film's box office journey would soon be over. After all, this is a horror thriller, and it is not a mainstream commercial film. The audience is only attracted by young people.

The screening life of North American horror films is extremely short, and some do not even stay in theaters for three weeks. "Happy Holiday" also cannot escape this pattern. This is already a very good result for Fox. "Alien 3" will take over next week and continue to fight.

The production cost of this film was only a pitiful 1 million, but now it has won dozens of times the box office. This number can also guarantee high prices for various subsequent copyrights.

The most profitable thing is definitely not the box office of the film. The subsequent TV copyrights, video tape copyrights, and peripheral licensing are the big money makers. The North American film industry has long passed the era of needing box office profits. In this era, the proportion of box office profits of a movie will never exceed 15% of the total profits.

Of course, if you want subsequent profits, the North American box office is the foundation for everything. All this is based on the premise that the film is a hit at the box office and can be followed up.

This type of video tape has always been a hot-selling type for offline video tape rental and buying and selling. As far as peripherals and video tapes are concerned, Wayne believes that Fox has also made a lot of money. Their profit level will be in the tens of millions due to Fox's sound upstream and downstream industry chain.

"Just heard the news, Wayne."

As soon as he entered the hotel, Jimmy came over.

This is the last week of promotion. Wayne will leave the team after participating, and the popularity of the film will slowly pass. 20th Century Fox will continue to travel to several small cities with a few actors, and there will also be some actors recruited by Fox to participate in follow-up promotions. There is no shortage of actors who want to take advantage of the popularity.

"What's wrong, Jimmy?" Wayne called the hotel room door and asked Jimmy to come in with him. He thought it was another gossip.

"I heard from a CAA colleague that Mel Gibson was very dissatisfied with the loss of "Lethal Weapon 3" to a low-budget horror film like "Happy Day."

There has always been a legend in the circle about this Australian wild boar. He has a very bad temper and is a serious alcoholic. Every time he drinks too much, he cannot control his temper. This time I heard that not only did he beat his assistant, but he also fired ICM's agent and was planning to turn to CAA. "

"Isn't that great? You have another golden brand name." He obviously didn't agree and didn't understand what Jimmy wanted to express.

Jimmy looked at him helplessly and continued to remind: "I heard that Mel Gibson is very dissatisfied with you. Compared to his status, it would be very troublesome if he wanted to target you?"

"Is it because the box office of "Lethal Weapon 3" was surpassed? Is he that boring?" This surprised Wayne. He felt that even if he had no brains, he would not be able to target people for this kind of thing. If he had to target others every time he didn't do well at the box office, he wouldn't be able to have the celebrity status he has now if he didn't do anything else.

Seeing that he really didn't know, Jimmy decided to say directly: "The main reason for the film's box office is not the race, Wayne! It's the race. Almost everyone who has worked with this Australian knows that he has serious racial discrimination, and the target of the discrimination is That's the Jews.

More than once, while drunk, he said that all Jews deserved to die. Therefore, his popularity in the industry is not good. If he could not continue to create value, I believe no producer would use him. "

Jimmy's words made him think deeply. He had indeed heard these rumors in his previous life, and according to the rules of this circle, rumors could generally be believed 90% of the time. He still vaguely remembered that Mel Gibson fell on this and remained silent for many years.

He is also a ruthless person. Because he is so difficult to work with, no one wants to work with him, so he becomes his own director. It seems that he even won an Oscar. The impact and box office of The Passion of the Christ are also not low.

"Don't worry, Jimmy, we just need to be careful. We are still far away from his position now, so be careful and he won't have anything to do against me."

After comforting Jimmy, he just kept the matter in his heart and didn't pay too much attention. As he said himself, he is just a young director and doesn't have much interaction with the other party. We'll talk about the future later. If he really looks for trouble, when he reaches that position in the future, there are many ways to defeat the other party, and the other party will not have too many flaws.