Heads Up Hollywood

After Joe Ruth was taken down, the Disney production department became the monopoly of Richard Cook and his family.

Taking power for the first time, the two investment masterpieces "Pearl Harbor" and "Atlantis: The Lost Empire" this summer are the biggest test of his ability.

Now, "Pearl Harbor" is out, and it works... not bad.

The first week's box office was 53.63 million US dollars. Although it was only released for three days, it still beat "Shrek" and firmly occupied the champion of the weekly box office list!

As for the commercial blockbuster "Unsinkable", which was treated equally, its box office was more than 10 million US dollars less than "Pearl Harbor", and it failed at the beginning, which is not worth mentioning.

However, the box office performance of 53.63 million US dollars did not meet Disney's expectations.

Disney intends to make "Pearl Harbor" a box office myth like "Titanic". Not to mention the overseas box office, the North American box office will exceed 600 million US dollars!

This requires the box office to be between 120 and 150 million US dollars in the first week, and then continue to exceed 100 million US dollars in the second week, and more than 80 million US dollars in the third week.

The North American box office of US$300 million in the first three weeks can really satisfy Disney's appetite.

Looking at it now... I hope it will basically fail.

In particular, "Pearl Harbor" does not seem to have a good reputation among the audience, and it is unlikely that it will counterattack at the box office in the next few weeks.

Therefore, Disney Studios has significantly lowered the expected North American box office of "Pearl Harbor" - 300 million US dollars.

Of course, the publicity strategy must also be changed.

North American movie fans... It seems that they don't like to compare the two films "Pearl Harbor" and "Titanic" together.

It doesn't matter!

As a businessman, the most important thing is the profit, as long as the box office is enough, as for the word-of-mouth effect, it is not important.

Richard Cook used to be the chairman of the Disney Drama Department, but he was promoted to the chairman of the film production department because of his good revenue and high profits.

He has no feelings for movies, all he values ​​is profit!

On this day, Richard Cook called "Pearl Harbor" producer Jerry Bruckheimer and director Michael Bay to his office to discuss a suitable plan and adjust the promotional direction of the film.

The proud Michael Bay is obviously very confident in his films, "Pearl Harbor and Titanic are two different types of films, one is a war film and the other is a disaster film. Our The focus of publicity should be on the quality and special effects of the film, not on the storyline and performance content."

Jerry Bruckheimer obviously has more experience. As early as ten years ago, he was a gold medal producer in Hollywood, and he had a lot of power to speak, "No! The publicity strategy must change, we can no longer use "Titanic" as a In contrast, this has already aroused the resentment of movie fans, and we have to adjust the direction."

In front of Jerry Bruckheimer, Michael Bay is a pony boy who can only obey.

Even Richard Cook has to maintain enough respect for Jerry Bruckheimer, because that is the biggest reliance on Disney's commercial blockbusters. He agreed: "I also think so, "Titanic" we will Don’t mention it anymore, you can focus on reflection and anti-war, what do you think?”

Jerry Bruckheimer nodded and said: "Yes! When "Unsinkable" was promoted, it brought out many old people who had experienced in the past. It is very contagious, and we can do it too."

Richard Cook frowned and said: "This... seems inappropriate, it does not conform to Disney's value concept, what we are selling is youthful mass merchandise, if we push out the older generation of soldiers... Eisner Mr. will not agree to it."

Jerry Bruckheimer asked in a deep voice: "They can, but we can't?"

Richard Cook said: "This is different. Using the pain of the older generation of soldiers as a selling point will indeed affect Disney's brand image."

"Then let's make gossip! Let the male and female protagonists fall in love... Forget it, just let them have an engagement ceremony! Disney must arrange publicity and live broadcast."

Jerry Bruckheimer is well-informed, and his methods are very old, but they are also the most effective.

Obviously, Richard Cook is very interested in this crooked way, "Okay, I will contact their brokerage company to start cooperation in this area. Don't rush to get engaged, we can talk about a relationship for half a month, Let them get engaged after the film's box office weakens to boost the film's sales."

At this time, Richard Cook knocked on the door and walked into the office with a few newspapers in his hand.

Richard Cook frowned, "What's the matter?"

"Twain Pictures and Universal Pictures... have adjusted the promotion strategy of "Unsinkable." The assistant put the newspaper on the desk.

Richard Cook, Jerry Bruckheimer, and Michael Bay all got nervous and stood up one after another, each taking a few newspapers.

Richard Cook picked up the two magazines "Variety Show" and "Film Review". The page of the article about the movie "Unsinkable" had already been folded. When he opened it, he gasped!

"Dawn Walker: "Pearl Harbor" doesn't matter, "Unsinkable" is the real second "Titanic"! "

"Awakened! It turns out that it is the real \u003cTitanic\u003e! "

Just a headline is enough to make Richard Cook's face change drastically.

Jerry Bruckheimer on the other side had the same ugly expression.

In his hands are the "Los Angeles Times" and the "Los Angeles Briefing". The headlines in the entertainment section are all dedicated to Cameron's movie "Unsinkable"——

"Word-of-mouth rating? No surprise, Dunn Walker has your doubts answered! "

"Don't Be Lied to Again! The real \u003cTitanic\u003e is actually \u003cUnsinkable\u003e! "

Michael Bay had two gossip tabloids in his hands, so the remarks were even more exaggerated, and he was completely afraid that the world would not be chaotic.

"Shock! Breaking news! Disney tricked fans into buying tickets, "Pearl Harbor" actually has nothing to do with "Titanic Ann"! "

"Exclusive news, director Don Walker angrily accused Disney of deceiving the audience! "

...

Those present are all elites in the industry and smart people.

Even if those incendiary slanderous remarks are excluded, just looking at the publicity strategy of Tang En Pictures' transformation is enough to make everyone break out in a cold sweat.

This is the end!

The second "Titanic", this is the biggest breakthrough!

Why did "Pearl Harbor" beat "Shrek" and "Unsinkable" at the box office in the first week?

It is because during the promotion stage of the film, it is always compared with "Titanic", and it seems that it is using the general trend of that classic movie to attract fans' enthusiasm and expectations for this film.

In fact, it did work.

During the publicity stage, "Unsinkable", produced by Tang En and directed by Cameron, was completely crushed by "Pearl Harbor", losing all momentum.

After the film was released, "Unsinkable", with an investment cost of up to 200 million US dollars, only had a box office of more than 40 million US dollars in the first week, which surprised many people.

There is no doubt that judging from the current results, Disney has won a big victory!

"Pearl Harbor" vs. "Unsinkable", the first battle was won!

However, here comes the problem.

The plot and content of "Pearl Harbor" disgusted the audience, and the industry's reputation was extremely poor. This is completely incomparable with "Titanic" back then.

At this time, if the two movies are forcibly compared together, it will be a joke for people to watch.

Therefore, Disney must change its publicity strategy.

But I didn't expect...

Tang En made a move ahead of time!

And with one move, the root of "Pearl Harbor" was broken!

Universal Pictures and Tang En made efforts at the same time, and made a high-profile statement that "Unsinkable", which has an excellent reputation, is the real second "Titanic"!

Not only are the two films made by the same production team, but the themes of the films are also similar everywhere. They both use the shipwreck to express their praise for the beautiful emotions in the world.

What's more provocative is that "Titanic" has a tragic ending, and "Unsinkable" has a happy ending!

"Pearl Harbor" can no longer continue to take advantage of "Titanic", but "Unsinkable" is marked with the logo of "Titanic" at this juncture.

This shows what?

"Pearl Harbor" in the past month's overwhelming and stormy publicity focus "the second "Titanic"" will only bring endless infamy to "Pearl Harbor".

But Tang En, who had been forbearance before, took advantage of this wave of promotional wedding dresses to directly use tiger skin as a banner, and directly transferred the carpet-like publicity hotspots of "Pearl Harbor" in the past month to "Never Sink" !

"You are all deceived! "Pearl Harbor" has nothing to do with "Titanic", "Unsinkable" is the real second "Titanic"!"

Such a publicity point is simply killing Disney!

Richard Cook was on the verge of tears.

In the past month, he has spent countless efforts and used all Disney's resources and channels to promote "Pearl Harbor". The core publicity points are the second "Titanic".

Unexpectedly, after only one month, the situation changed suddenly!

His hard work in the past month not only caused deep damage to the reputation of "Pearl Harbor", but also gave a wedding dress to his competitor Tang En Pictures' "Unsinkable"!

I lost my wife and lost my army!

Jerry Bruckheimer was once again crushed by Tang En, and it was a big loss. He was so angry that he almost vomited blood. He threw the newspaper on the desk angrily, and scolded through gritted teeth: "This Dunn Walker is shameless! asshole!"

Michael Bay actually had no direct conflicts with Tang En, but he is Jerry Bruckheimer's younger brother, so he must follow suit. He said with a gloomy face, "This kid... is sinister and cunning, shameless! No wonder he Being so honest during the publicity period, it turned out that he had already left behind, damn it!"

Richard Cook seemed to be paralyzed, and went directly to the chair, muttering aphasia: "This...what can I do..."

He is well aware of the temper of big boss Michael Eisner.

Fucked up the big project of "Pearl Harbor"...

It is very likely that he, the chairman of the Disney production department, will come out to take the blame!

Just like the old Joe Ruth.

Crap!