Heads Up Hollywood

"The Wall Street Journal... weird, financial papers review movies. They say Pearl Harbor is as depthless as a Marvel comic, loose story that turns World War II into a chapter of a silly symphony. Really Annoyed, how good are Marvel's comics? It really is a financial newspaper, so it will talk nonsense."

"The comments on "Variety" are quite interesting. They said that "Pearl Harbor" has shocking visual effects, but the script and storyline are as superficial as the performances of the leading actors."

"Chicago Sun-Times' film review..."Pearl Harbor" is a boring old love story, and even the handling of the war scenes has no depth. More than half an hour of planes blowing up ships, explosion scenes, corpses flying in the air and people escaping attacks, nothing Pointless, it was just horrific carnage, not enough to move or entertain the audience."

"Haha, this one is more interesting. The Los Angeles Daily said the movie is so bad and bland that HBO has given up on the TV rights competition."

"I like the report by The Hollywood Reporter. This is David Bordwell's film review. He said that "Pearl Harbor" was a crime and deceived everyone. The film is compared with "Titanic" everywhere, but In fact, there's nothing about this movie that compares to Titanic."

"The New York Post said... oops, did you hear me?"

Rose Byrne held a stack of newspapers and stood by the bed, angrily looking at the three people fighting on the bed.

Tang En was pressing Charlize Theron and Penelope Cruz under him, exchanging back and forth, sprinting like a beast, and the visual effect... was simply more explosive than "Pearl Harbor".

Charlize Theron smiled coquettishly, stretched out a pink and tender jade arm, and beckoned to her, "Are you coming too?"

Rose Byrne and Natalie have gotten very close recently, mainly because they are close in age and have a common language. She snorted softly, stood like a puppet, changed several newspapers, and suppressed the restlessness in her heart. Calmly read the newspaper——

"I don't want to read the film reviews of "Pearl Harbor". They are all bad reviews. It is such a bad movie. If you dare to compare it with "Titanic", you are not afraid of making a joke. I read "Unsinkable" Film review."

"Ahem, this is a film review by Kenneth Turan of the Los Angeles Times. He said that "Unsinkable" maintains the delicacy and rhythm of "Titanic". It is a commercial film with depth, breadth, philosophy and thinking.”

"The New York Post said that "Unsinkable" is a movie based on the true story of the Coast Guard rescue. The perfect atmosphere and continuous climax make the movie do not need clichéd romantic elements to embellish, it is enough deeply rooted in people's hearts."

"Ah! Charlie, someone praised you! The famous film critic Jonathan Rosenbaum recognized your performance, saying that you are the beautiful embellishment of the male group in "Unsinkable", and you drove the whole movie. Rhythm, although there are not many roles, is the finishing touch, which is in line with Dunn Walker's purpose of promoting feminism... Hey, why do I feel that he is flattering?"

...

Due to the weak publicity in advance, the box office of "Unsinkable" was far inferior to that of "Pearl Harbor" in the first weekend, but everyone who has seen the movie applauded it.

The mainstream film critics also gave "Unsinkable" a good review, thinking that the second collaboration between Dunn Walker and James Cameron has achieved great success. It is a brilliant commercial blockbuster.

All in all, word of mouth exploded!

And the word-of-mouth of the competitor "Pearl Harbor"... is not a burst, but an explosion!

The kind of explosion that kills people.

The one-sided negative reviews are like a basin of cold water, directly poured on the head of "Pearl Harbor", which was extremely hot during the promotion period.

Many calm film critics have made analysis. In fact, theoretically speaking, "Pearl Harbor" is not bad, at least it can't be regarded as a bad film.

But the bad thing is that the promotion team of "Pearl Harbor" has been bringing this movie closer to "Titanic", which has brought untold psychological expectations to movie fans.

How high is the status of "Titanic" in the history of film?

Definitely the "Gone with the Wind" of today!

"Pearl Harbor" is getting closer to such a level of film during the promotion period. There is no doubt that the greater the hope, the greater the disappointment!

Huge psychological gap, not to mention ordinary movie fans, even many people in the industry can't help complaining.

Isn't Jerry Bruckheimer out of his mind?

Who gave him the courage to compare "Pearl Harbor" with "Titanic"?

Is it Disney, the backer behind it, or Michael Bay, the director of the movie?

It's a big joke!

The long, boring, dull, dry love scenes in the movie are simply unbearable to look at directly. How dare an emotional scene of this level be compared with the century love of "Jack" and "Ruth"?

What a big heart!

Even the good old man Ridley Scott sent an email to Dunn, saying that he was very glad that he did not cooperate with Jerry Bruckheimer in the filming of "Black Hawk Down". It's all ruined.

...

On Monday, Tang En came to the office and got the latest data.

Last night, "Saw" aired on Starz, reaching 14.5 million viewers. Among them, there are 3.08 million paying users, an increase of 530,000 compared to when "Spider-Man" was played!

In fact, before Tang En decided to raise the price of STA TV network, the number of members of the TV network had already exceeded 3 million.

However, when the price rose, users complained, and 30% of paid members were directly reduced.

Now, after a boost from Spider-Man and Saw, Starz membership is back!

And led to a larger potential user base!

This is definitely good news.

It fully shows that the development route planned by Tang En is correct, and the STA TV network is moving in the right direction!

Compared with this good news, the movie news is not so good.

Last week's box office results are out. With the accumulated box office over the weekend, the North American box office of "Pearl Harbor" reached 53.63 million US dollars.

Although compared with Disney's predicted box office of 120 million US dollars, it has shrunk by half, but this result is enough for "Pearl Harbor" to win last week's box office champion!

The runner-up is DreamWorks Animation's first CG animation "Shrek", with US$52.3 million in North America;

"Unsinkable", produced by Tang En Pictures, only received 43.69 million US dollars, ranking third at the North American box office that week.

Compared with the box office performance of "Unsinkable" of 200 million US dollars, this is definitely a terrible result!

It is true that "Pearl Harbor" has a poor reputation, but in the first weekend of its release, the bad reputation has not yet fermented. Relying on the early carpet bombing publicity, more fans were attracted to the cinema.

Although "Unsinkable" has a good reputation, for the same reason, this is not the Internet age, and information is slow. The disadvantage of publicity made the film crushed by "Pearl Harbor" at the box office in the first weekend.

Of course, Tang En was not too nervous.

In the previous life, James Cameron, the pre-publicity of his "Titanic" was even worse. The box office in the first week was only 26 million U.S. dollars, and it was sprayed all over the body.

As a result, relying on word-of-mouth fermentation, the power of "Titanic" gradually became apparent, becoming a classic in film history and creating a box office myth.

In Tang En's view, "Unsinkable" is no less inferior to "Titanic" in terms of plot, effect, presentation, emotion, and production.

Although the real production cycle of the film is only 10 months, Cameron has been preparing for this film since 1998.

A year earlier than "Pearl Harbor"!

Of course, confidence is confidence, and necessary measures must be taken.

Tang En couldn't just let "Pearl Harbor" dominate the box office market.

When it's time to act, you must act!

He picked up the phone and called the chairman of Universal Pictures, Ron Mayer, "The promotional strategy of "Unsinkable" needs to be changed."

"oh?"

Lang Meyer also read the data report just now, and he had a headache. Of course he knew that the reason "Unsinkable" was ahead of "Pearl Harbor" at the box office was entirely because of Universal Pictures' promotional capabilities, which were far inferior to Disney's.

Fortunately, from his tone, Tang En didn't mean to complain.

"Speak, I'll listen."

Tang En didn't hesitate, and directly said in a commanding tone: "The promotional points of "Unsinkable" are all closer to "Titanic", just say... This is the second time James and I have cooperated. The second "Titanic"!"

"ah?"

Mr. Lang Meyer was startled for a moment, and then suddenly understood.

wonderful!

Wonderful, it really is a young man with a quick mind. Once this propaganda strategy comes out, it can directly defeat "Pearl Harbor"!

Before Tang En finished speaking, he continued: "Also, I have already contacted "The Hollywood Reporter", and I will accept their exclusive interview to talk about "Unsinkable", and the main direction is to contribute to "Titanic" Get closer, you have to pay attention to cooperate."

Ron Meyer's emotions rose in an instant.

Tang En is going to show up in person?

This is definitely great news!

For "Unsinkable", an exclusive interview by Twain can outweigh 10 million US dollars in publicity expenses!

How long will "Pearl Harbor" be able to play if he comes forward in person?

Lon Meyer took a deep breath, and said loudly: "If this is the case, just go ahead and do it! Universal... I will invest another 10 million US dollars in publicity funds. I promise you that within this week, "Unsinkable" will become the protagonist of major TV stations and media newspapers!"

Tang En smiled, "Thank you so much! In fact, this summer vacation is very simple for us. As long as we win the tough battle in May, there will be "Mr. and Mrs. Smith" in June, and "Jurassic Park" in July. 3》...We can join hands and rule the whole summer!"