Green Life

Many years later, when Ma Keqin retired as a celebrity and recalled his career, the memory of the summer of 2007 was particularly fresh.

He felt that if it wasn't for being Chinese, if it wasn't for Astor who had laid a good foundation for him, if it wasn't for Marco and the old Haiwei who let him leapfrog into Melwood, if it wasn't for Hughie's whim to let him play in advance, If it wasn't for the fact that Julie just happened to be met by the party when she wanted to change her career, if it wasn't for the financial needs of the Liverpool board of directors, if it wasn't for Benitez's transfer fee, would her own football path be rewritten? There are too many What if, the wind and the cloud will meet~~

Many people do not lack ability, but lack the vision and mind to seize opportunities. From a philosophical point of view, there is no essential difference between football and life. It depends on whether you have made the right choice at the critical moment!

David Moores paid a lot of attention when he knew about this matter, and he immediately noticed the huge opportunity in it. The Moores family has been in charge of Liverpool for almost 50 years, and the Edwards family of Manchester United are two famous big players in England. Sports giants, for the Moores family, who made their fortune in a gaming chain, running a club is glory. They don't lack money, so they don't rely on the club to make money.

But in the generation of David Moores, Glory had to bow to capital. This is the fundamental reason why David Moores wants to sell Liverpool. He hopes that Liverpool can embark on the correct path of capital management. what is it Not the coaches, not the players, not the stadium! , but the brand, Real Madrid's Florentino has proved this point several times with his genius business philosophy.

To strengthen brand influence is actually to increase the club's global appeal to fans, sponsors, and media. Now European football has broken through the concept of a country and has become a world-renowned brand. viewers are watching the Premier League, China, a populous country, must be the most potential consumer market for the Premier League in the future!

For a businessman, it is not difficult to realize these things. Manchester United and Manchester City are making attempts in this area. Comparatively speaking, Liverpool has fallen behind. Due to the level of Chinese football, Liverpool has not had a good plan to open up the Chinese market. In addition, Liverpool itself has been turbulent in the past ten years, but the opportunity is in front of us, and it would be a fool not to seize it.

Therefore, General Manager Parry gave Duan Xuan a very high standard when he received Duan Xuan. He has learned that Duan Xuan is a representative member of the Chinese official media, and a good relationship with the official media will be of great benefit to the club's publicity in China. .

Parry held Duan Xuan's hand and said happily: "Welcome very much, media friends from China, welcome to Liverpool."

Duan Xuan said with a smile: "Thank you for the warm reception of your club. We are the column of China National Sports Channel. I believe you already know the purpose of coming this time. When I reported on your club before, my colleagues also came here. , this is my first time here, please forgive me if I disturb you."

Parry shook his head: "It doesn't matter. Although it is the offseason, the chairman has told me to entertain you well. We also hope to establish closer ties with Chinese fans and media. Liverpool has always been a traditional giant in England. China also has a huge fan base.”

Duan Xuan nodded and said, "Yes, we are here this time and intend to take this opportunity to focus on reporting on Mark Qin and Liverpool Club..."

Parry led the way to the office area with a smile, and said, "We'll discuss the details in the office, please..."

...

Benitez was called back to hold an emergency meeting. The chairman, manager, and commercial director all came. Moores had already listened to Parry's report, so he planned to hold a meeting on the follow-up of this matter.

Benitez has won the tolerance and respect of the board of directors by relying on his amazing performance in the Champions League in the past three seasons, although he does not look so gregarious,

The handling of interpersonal relationships is a mess, but it is enough to have achievements. Moores has always believed that he has made great contributions to Liverpool, so he also supports his youthful reform.

Moores first said: "Rafa, everyone, everyone should understand the matter. The purpose of my meeting this time is how to strengthen our influence in China and Asia through this in-depth cooperation with Chinese official media. , please give your opinion.”

Parry turned his head and said to Benitez: "Rafa, this young player named Mark Harder, please introduce the specific situation first."

Benitez took a few pages of information, flipped through it and said: "To be honest, I didn't pay much attention to him before. He was a young player who was promoted by Kirkby during our youth training reform last year. Because he was still too young, I temporarily put him in the reserve team, and my assistant coach Paco just collected these materials for me." Benitez shook the pages and continued: "It seems that this guy It’s been pretty good in the reserve team.”

Moores interjected: "Can you be promoted to the first team?"

Benitez froze for a moment, shook his head and said, "With all due respect, he just turned 16, so he's not in my consideration."

Moores looked at Parry, and Parry said: "As a result of my communication with the Chinese media, they expect to make a comprehensive report on Mark first, mainly reporting how he joined the club and the youth training in recent years. , we just cooperate to provide information, I have already arranged this aspect; and after my investigation, there are currently three Chinese players in the Premier League, namely Ji Hai Sun of Manchester City, Fang Zhuo Dong of Manchester United, and Charlton just now. Zhi Zheng, who was relegated, made great efforts to report them in China, and correspondingly, the club's publicity effect has also improved a lot."

Commercial director Al also continued: "This is indeed an excellent opportunity for us to expand our influence. Our influence has been increasing due to our good results in the Champions League in recent years, but the football atmosphere in Asia is not so strong. Compared with Said, they pay more attention to the players of their own country”

Moores nodded and said to Al: "Al, you can come back and make a plan. I hope that through this opportunity we can reach a series of cooperation with the Chinese media, instead of just one interview." Al nodded Signal to understand.

Then he said to Parry and Benitez: "The two of you are responsible for the athletics. How to ensure their enthusiasm for the little guy Mark, please give me some advice."

Parry and Benitez glanced at each other, and Parry said: "Chairman, Rafa and I have come up with a specific plan for this summer's transfer. Since we had a good performance in the Champions League last year and our income is also considerable, So this year’s debt pressure is not big, if we sell players smoothly according to Rafa’s plan, we will have enough confidence to introduce top stars, which will also increase our attention.”

Moores understood clearly and asked, "Are you ready to start operating Torres?"

Benitez said: "Yes, we must sign top strikers in order to achieve a breakthrough in performance. Our midfield is relatively complete, but the strikers and wings have always been weak, which has restricted us in recent years. League competitiveness”

Moores frowned, and said: "Rafa, we know, but our situation this year can only allow us to sign a top superstar, otherwise our debt will be in a very dangerous situation. I personally hope that you can pass Deal with those fringe players to obtain funds, and use young players as much as possible, we had Gerrard and Owen at the beginning, where have our youth training achievements in the past few years gone?"

Benitez frowned and said: "Chairman, I have coordinated with Parry on the matter of funds, but the issue of youth training, to be honest, I reported last year that Kirkby's youth training has fallen behind, and now young players We must develop technically and scientifically, and our current youth training system really has no good seedlings, and it is difficult to support and continuously supply blood to the first team."

Kirkby is one with Liverpool's glorious past, and even Moores can't cut the mess quickly. He hopes to use a moderate method to achieve the transition. Moores thinks that Mark is an opportunity. He belongs to Kirkby's people. The darling, and the natural attention from the Chinese market, making good use of this kid can save a lot of unnecessary trouble for the two generations of Liverpool coaches to run in.

Thinking of this, Moores said: "Rafa, Parry, let's continue the topic of Mark. Regarding Mark, although he is only 16 years old, I think it is necessary to transfer him to the first team training. As for whether he can play, Rafa, it depends on the situation. In the past two years, Rooney, our neighbor’s player, also became famous in the Premier League at the age of 16. You have to see if Mark has this possibility and strength. If he can play the main role in our team, we don’t care. In terms of economic benefits and market development, the benefits are huge. My family has made mistakes in the past few decades of management. Modern football still depends on capital and investment to develop. Without investment, there will be no results, just like Chelsea. Abramovich has invested heavily and won countless championships in three years, we should also work hard to make the club make money and embark on a healthy development path."

Benitez was uncomfortable for a while, so he had no idea to train 16-year-old children. Rooney was because at Everton, he could only take the development path of youth training. I am in Liverpool, and I only train young players. If it doesn't work, you will face get out of class dismissal! , but he has no way to refute the chairman's request. He can only make do with it first, and put it in the first team to follow the training.

Parry is a little happy. Benitez has brought in too many Spanish players relying on his performance in the past two years, so that he has no say in the transfer. He has managed the club for so many years and does not want Liverpool to become To become an international team, Liverpool must have a considerable level of Great Britain players. Now is an opportunity to limit Benitez's establishment of the Spanish gang.

Parry finally said: "I will start the summer transfer as soon as possible according to Rafa's plan, and strive to make our first team configuration more reasonable. I will follow up on Mark and the Chinese media, but it may be necessary after the training camp starts. Rafa cooperates, after all, everyone knows that only a young player who is appreciated by the head coach has the value of reporting and can arouse the enthusiasm of the Chinese media."

Benitez could only nod and said, "I will cooperate in this regard."

...

"I think it's too early for him to be transferred to the first team. He just passed his 16th birthday. My plan is to let him play for another two years," Hughie said a little surprised.

Benitez scratched his head, "This is a request from the board of directors. I don't want a kid in the first team either. How about him? Do you think it's okay?"

Hughie nodded and said: "This kid is indeed talented, a bit like Pirlo, but he has better forward awareness than Pirlo, and has a top sense of position. He can play in the middle of the wing."

Hearing this, Benitez was a bit surprised. Could it be that Kirkby really cultivated another Gerrard like the media said? , look at it! , and asked: "How is his physical condition now?"

"The height is 1.72 meters. I believe he can grow to 1.8 meters in the past two years. His body is still strong, but it is too early to confront the Premier League. I am worried that this will ruin his career," Hughie said a little worried.

"I won't arrange him to play so early. My first team has not been reduced to relying on a child. Let's train with the first team first. Let's get off work first. It's still a holiday." Benitez walked out of the office table, picked up the suit, I still have a lot of things to do, I don’t have time to keep staring at this matter, let’s take a step at a time.