God Level Farm

Everyone found a shade of a tree and simply sat on the ground, tasting delicious lychees and cherries while listening to Xia Ruofei's deployment.

Xia Ruofei said in an orderly manner: "First of all, I will be responsible for the sales of fruits. I will contact some previous partners. There should be no problem with all these fruits being sold out."

Feng Jing said: "Chairman, I just estimated that each of our lychee trees can produce about 400 to 500 catties, and the total output is estimated to exceed 100,000 catties! The output of each cherry tree is estimated to be 200 catties. The total output is at least 40,000 catties! Can you really sell so many fruits at one time?"

This yield is really amazing. It takes at least three or four years for ordinary fruit trees to form large-scale yields, and these fruit trees have only been planted for about a year. Although Xia Ruofei bought relatively large saplings at that time, this growth also Much more than a normal fruit tree.

So in April and May, when the cherry and lychee trees bear fruit, Cao Tieshu was also surprised.

These fruit trees not only grow super fast, but also bear large-scale fruit in the second year after planting, which is far beyond Cao Tieshu's understanding.

Cao Tieshu is an old farmer, and his estimated output is similar to what Feng Jing estimated just now.

This yield can be regarded as a high yield even among fruit trees that are four or five years old.

Xia Ruofei said with a smile: "Don't worry! I'm afraid that the output is too small, not enough for them to share!"

The Hengfeng Group of Majia on Hong Kong Island has already started to diversify its operations. They have been involved in the high-end fresh fruit industry. There are many chain stores in China, Hong Kong, Macao, Taiwan and Southeast Asia, specializing in high-quality fresh fruit.

If Ma Xiong knew that Xia Ruofei's Taoyuan Farm had such high-quality lychees and cherries, he would definitely want to pack them all, and it's best not to share them with others.

The winery has established a very close cooperative relationship with many large chain supermarkets in China, and due to the popularity of Zuibaxian and production control,

Basically, those big supermarkets are courting or even currying favor with the wineries.

So as long as Xia Ruofei talks, those supermarkets will definitely rush to leave the best fruit sales to Taoyuan Company.

In addition, long-term partners including Xijiangyue Club and Lingji Catering also welcome this high-end fruit.

So the output seems to be very high, if it is separated to these partners, it will even be stretched.

However, these fruit trees are still in the growth stage, and the output should continue to rise in the next few years.

Especially the lychee tree, the growth space is very large. There are many places in the south where there are giant lychee trees that are hundreds or even thousands of years old, and the output of one tree can reach several thousand kilograms.

Feng Jing saw that Xia Ruofei was full of confidence, so she didn't say anything more - she still knew Xia Ruofei relatively well, and knew that this young chairman would basically not do anything unsure.

Xia Ruofei continued: "Mr. Feng, you are mainly responsible for the packaging design and production of fruits. As before, you need to find a company to design a relatively high-end outer packaging. The logo of our Taoyuan company must be very eye-catching."

Feng Jing nodded and said, "Okay, no problem, leave it to me!"

Xia Ruofei thought for a while and said, "Let's call it Taoyuan brand boutique organic lychees and Taoyuan brand boutique organic cherries!"

"Although it's a bit sloppy, it's not a big problem." Feng Jing said with a smile, "I will ask the designer to design it well!"

Xia Ruofei turned his attention to Cao Tieshu again and said, "Old Cao, you are in charge of harvesting. Once I contact the sales channel, Mr. Feng will solve the packaging problem, and we will start fruit harvesting immediately. "

Cao Tieshu grinned and said, "Good boss!"

Xia Ruofei said: "Now you can also make some preparations in advance, including tools and personnel. The farm may not have enough manpower. You can temporarily hire some villagers to help."

"I see! Don't worry, boss!" Cao Tieshu said.

Feng Jing added: "Old Cao, our fruits are all high-quality boutique fruits, so we must pay attention when harvesting, do not cause damage, it is best to develop a set of standards, and tell the workers before harvesting. Do simple training, be sure to stress everyone.”

Xia Ruofei said: "Yes, yes, this is also very important. Mr. Feng, I think you sent someone to learn about the process of picking and packaging those fine fruits online, and assist Lao Cao to formulate a set of standards."

"Okay, Chairman!" Feng Jing said.

Cao Tieshu is a big old man. When he first heard that he would be asked to set the standard, he suddenly felt his head scratching. Fortunately, Xia Ruofei immediately sent someone to assist him, and he immediately turned his worries into joy.

At this time, Lin Qiao spat out a cherry pit and asked, "Brother Ruofei, what should I do?"

Xia Ruofei slapped Lin Qiao's nose with a smile and said, "You! You are responsible for eating! As long as you are not afraid of getting angry, lychees are enough! Uh... cherries are enough!"

Lin Qiao pouted and said, "Brother Ruofei looks down on others..."

Feng Jing said with a smile: "Sister Lin Qiao, the chairman doesn't like you, I like you! You don't have anything to do in the summer vacation anyway, why don't you take charge of the fruit packaging design with me? It's the right to contact the society in advance, Internship early."

"Okay, okay!" Lin Qiao said happily.

In high school, the studies were heavy, and there was basically no time to contact other things. After the college entrance examination, Lin Qiao's pressure dropped sharply, and everything was full of freshness.

Xia Ruofei said: "Mr. Feng, Qiao'er has just finished the college entrance examination, and she has to evaluate the score, fill in the volunteers and so on..."

Lin Qiao immediately said: "I can estimate the score after the answer comes out in the past two days. It won't take long for this, and filling out the volunteers will be a matter of the next month. "

Feng Jing smiled and said, "Chairman, since sister Lin Qiao is so interested, you can let her come with me! I wish I had a free labor force!"

Lin Qiao said with a smile: "That's right, I don't charge money!"

Xia Ruofei could only helplessly smile and said, "Okay! Qiaoer, you can't make trouble for President Feng! This time the task is very tight."

"Got it! It's more nagging than my mother!" Lin Qiao said, sticking out her tongue.

Xia Ruofei looked at Lin Qiao dotingly, shook his head and smiled bitterly.

Everyone got up separately, and Xia Ruofei put lychees and cherries in bags, ready to take them back to Huzi's mother to taste.

Then he instructed Cao Tieshu to pick more fruits, so that the company's employees and workers could taste it. This is the first batch of self-produced fruits on the farm, and the right should be employee welfare.

Cao Tieshu immediately followed Xia Ruofei's instructions and started picking fruits with tools, while Xia Ruofei, Feng Jing, and Lin Qiao began to walk down the mountain.

On the way, Feng Jing suddenly asked: "By the way, Chairman, how are you going to price these fruits?"

Xia Ruofei thought about it and said, "Since we are taking the high-quality route, the price must not be too close to the people, and it has to be high-grade!"

This is also Xia Ruofei's established strategy. In the future, Taoyuan Company's products, except for Yangxin soup, are all high-end boutique routes, and the price will definitely be much higher than similar products on the market.

On the one hand, the quality of the product is there, and it is very reasonable to sell it at a higher price. On the other hand, this can also give the audience an established impression that any product produced by Taoyuan Company must be a high-end boutique.

As long as this impression is formed, Xia Ruofei's purpose will be achieved.

Lin Qiao said with a smile, "Brother Ruofei, the way you look now, you look like a financial fan! You don't even need makeup to act as a profiteer!"

"How do you talk!" Xia Ruofei said angrily, "I am a fan of money, then you are a fan of small money, who made you my sister!"

Feng Jing smiled and said, "The chairman's strategy is correct. Besides, the quality of our fruit is so high that we have to sell it at the market price. It's not like I can't live with myself!"

"Feng is always a sensible person!" Xia Ruofei gave a thumbs up, then thought for a moment, and said, "Well, lychees are 100 yuan per kilogram, cherries are 300 yuan per kilogram, tentatively set the price, Feng always has time to find out more The market conditions this year will be adjusted if necessary.”

"Okay!" Feng Jing said calmly.

Lin Qiao next to her was already frightened - the price of cherries is not bad, because they are very expensive. The wholesale price of 100 to 210 kilograms is normal in the early stage of the market. The quality of the cherries from Taoyuan Farm is obviously higher than other cherries on the market. Big cut, the price of 300 yuan a kilogram is nothing.

But is it too dark for lychees to sell for one hundred and one kilograms? In the south, in the years of high yield of lychees, the unsalable lychees are even two or three yuan per kilogram. Even if it is a normal price, it is usually twenty or thirty-one kilograms. Xia Ruofei actually set a unit price of one hundred yuan? Who would buy your high-priced lychees with stupid money?

In contrast, Feng Jing is very calm, because Taoyuan Company's pricing has always been like this, five to ten times higher than ordinary products on the market, and they are still in short supply. The previous Taoyuan vegetables, and later Tiepi Fengdou were like this. , Feng Jing is used to it.

However, when it comes to the specific operation of the company, Lin Qiao is still very measured. Although he was greatly shaken, he did not interrupt.

Soon a group of three people came to the foot of the mountain. Xia Ruofei first drove Feng Jing back to the general office building in a pickup truck, and then returned to the villa with Lin Qiao.

I spent a lot of time picking and deploying in the orchard just now, and the mother Huzi at home has already prepared lunch.

Seeing the two come back, Huzi's mother hurriedly greeted them over to eat.

Xia Ruofei put the bag with the fruit on the dining table and said with a smile, "Auntie, let's try the fruit from our farm first!"

Huzi's mother said, "I'll have dinner soon, let's talk after dinner..."

Xia Ruofei said with a smile: "Auntie, this fruit is only healthy if you eat it before meals! Now many large hotel banquets provide fruit before meals."

Lin Qiao also said, "Yeah! Mom, just try it! I tell you... Brother Ruofei's fruits are delicious!"

Huzi's mother said, "You ate a lot in the orchard, right? Don't be short of food for a while!"

Lin Qiao stuck out her tongue mischievously and laughed embarrassedly.

However, under the persuasion of the two, Huzi's mother took a few lychees and cherries to taste.

"This lychee is so sweet!" Hu Zi's mother showed a hint of surprise, "Cherry is also delicious! Ruofei, I never thought that your farm could grow such good fruit..."

Lin Qiao said on the side, "That's right! Brother Ruofei is so domineering, saying, 'Taoyuan's product must be a high-quality product', this lychee will sell for 100 yuan per kilogram! Cherries even sell for 300 yuan per kilogram. !"

Huzi's mother was startled when she heard the words, and said quickly, "It's so expensive! Then let's not spoil the good things, let's sell them!"

Xia Ruofei glanced at Lin Qiao reproachfully and said, "Auntie, don't listen to Lin Qiao's nonsense, how much it sells is one thing, but these fruits are produced by themselves, how can they be calculated by the price? Besides, there are two kinds of fruits. Together, the output is more than 100,000 catties! It’s fine to eat whatever you want!”

After finishing speaking, Xia Ruofei said again: "Auntie, eat more cherries, it's easy to get angry if you eat too many lychees!"

Under Xia Ruofei's persuasion, Huzi's mother ate a few more cherries, and then said nothing, and served everyone a meal.

After lunch, Lin Qiao got into his room to study the pile of Apple electronic products, Huzi's mother also went back to the room to rest, and Xia Ruofei went back to his bedroom, took out his mobile phone and started contacting fruit sales.

He first contacted Ma Zhiming, who was far away on Hong Kong Island.

After the call was connected, Ma Zhiming said enthusiastically, "Hello, Xia Sheng!"

"Mr. Ma, hello!" Xia Ruofei said with a smile.

The two exchanged a few words, and Xia Ruofei began to cut to the point: "Mr. Ma, this is the case, our farm orchard has a good harvest this year, mainly lychees and cherries, both of which are of high quality, I want to ask you guys Is Feng Group interested?"

"Of course there is!" Ma Zhiming said quickly, "Xia Sheng, how much output do you have, we Hengfeng Group have covered it all!"

Ma Zhiming has no hesitation at all about cooperating with Xia Ruofei. On the one hand, he has high trust in Taoyuan Company's products - Hengfeng Group is now the largest partner of Taoyuan Vegetables. As a company close to works of art, how can the fruit produced be so bad?

On the other hand, Ma Zhiming also thought of repaying his gratitude. Xia Ruofei not only saved Ma Xiong's life, but also successfully cured his precious daughter Huanhuan's autism. For Xia Ruofei, Ma Zhiming is always full of gratitude.

Xia Ruofei said with a smile: "I'm afraid it can't be all-inclusive. We have a lot of partners now, so we have to leave some for others!"

Xia Ruofei is of course out of the consideration of brand strategy. Only by entering a large supermarket can the word of mouth of Taoyuan Company be spread more widely. After all, Hengfeng Group is a high-end line, and the audience is relatively narrow, so Xia Ruofei will keep a part of it anyway. Fruits are distributed to major supermarket channels.

"That's okay! In short, leave as much as possible to us!" Ma Zhiming said with a smile, "Xia Sheng, we have an old relationship, and the cooperation with Taoyuan Vegetables has always been very pleasant."

"This is no problem!" Xia Ruofei said with a smile, "Mr. Ma, if you are free these two days, I suggest you come to our farm to inspect. Besides, Huanhuan should be on summer vacation, right? Bring her with you too. I promised her that I would take her to pick the fruit when it was ripe! If she misses the picking season, she will blame me for breaking her promise!"

As soon as Ma Zhiming pondered, he said, "No problem, I will take a look at the recent work schedule, and try to find time tomorrow and the day after tomorrow to bring Huanhuan back to the mainland."

"That's fine!" Xia Ruofei said, "Then let's meet and discuss in detail!"

After hanging up the phone, Xia Ruofei called Li Jing, the sales manager of the winery, and told him about the situation here, and asked him to contact the heads of the major supermarket channels. It is best to form one A small inspection group, let those in charge of the fruit counters of the supermarket channels come to the farm to inspect.

Li Jing knew that Xia Ruofei was the major shareholder of the winery, and he was also Ling Xiaotian's future son-in-law. He naturally agreed with Xia Ruofei's instructions and promised to implement it immediately.

In fact, Li Jing, the sales manager, is very popular now. Those supermarket channels are begging him to give him more quota, so it can be said that coordinating Xia Ruofei's affairs can be said to be effortless.

Finally, Xia Ruofei called Mr. Zheng from the Xijiangyue Club and his future father-in-law Ling Xiaotian.

The two are very interested in the fruits of Taoyuan Farm. Taoyuan Vegetables have brought them many surprises, so they are also full of confidence in Taoyuan Fruits, and they will naturally not refuse a business that can make a profit without losing money.

In this way, Xia Ruofei basically solved the sales problem of hundreds of thousands of catties of fruit with a few phone calls.

In the afternoon, Xia Ruofei took a nap for a while, got up at more than three o'clock, entered the Lingtu space to go for a walk, and looked at the progress of Xia Qing's opening of the medicine garden.

With the assistance of an artifact such as an agricultural excavator, and the unique environment in the Lingtu space, Xia Qing's work efficiency has been greatly improved.

In order to save time, Xia Qing put the work of raising seedlings in the early Yuan Dynasty, which is 30 times the time flow rate. Now more than a dozen medicine gardens, large and small, have been planted with traditional Chinese medicine. Mass production of high-quality traditional Chinese medicine.

At four o'clock, Xia Ruofei took a shower and went downstairs.

As soon as he reached the stairs, Xia Ruofei saw Lin Qiao walking out of the room with a brand-new Apple laptop.

As soon as Lin Qiao looked up, she saw Xia Ruofei and said quickly, "Brother Ruofei! The answer to the college entrance examination has come out!"

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