It is impossible to admit defeat. Two lonely elderly people like to quarrel at nothing. What they enjoy is not the result, but the process.

   Gululu...

   The bright red hot pot soup is wavy under heating, and just looking at it makes people appetite.

   Lao Shen picked up a piece of lamb, dipped it in the dipping sauce and put it in his mouth—

   Then his eyes widened.

   "This...this...this..."

   The scent of lamb is released in an instant, mixed with the flavor of spices and chili, and the taste is better than ever.

Can    hot pot be made like this?

   Can something like this be called hot pot?

   Old Shen thought he had tasted hundreds of delicacies, but at this moment, he felt like a beginner who had never seen the world before.

  'S quarrel with Lao Zhou is no longer a concern, and Lao Shen has only one thought in his mind now.

   Eat, eat, continue eating.

   When Old Shen raised his head again, he found that the two plates of beef and one plate of mutton on the table had been eaten.

   wiped his mouth unfinishedly, and when he raised his head, he saw Lao Zhou staring at himself with piercing eyes.

   "This table... Are you going to split it or eat it cooked?"

"Humph!"

   Old Shen got up, picked up a toothpick and cast his teeth, "I plan to let you burn it for me!"

   "You don't recognize it, don't you?"

   Old Zhou is short of breath.

   "Did you also shamelessly last time?"

   Old Shen disdain.

   Seeing that the two old men were about to start another round of quarreling, one hand patted Lao Zhou on the shoulder.

   "Old Zhou, a good place."

   A middle-aged man took his hand back: "I would recommend it to my brothers when I go back."

   The other veterans also basically finished the battle at this time, and stood up after hearing the words.

   "That's right, I have to let my wife try it when I go back."

   "Well, I have the material for the food magazine tomorrow."

  ...

   Watching a group of old men leave, Lao Zhou thought to himself, maybe I should apply for a membership card.

  Lao Zhou decided to add Hedi Lao to his daily recipe.

   Hot pot naturally cannot be eaten every day, but-"I should be okay if I eat hot pot every one or three to five, right?"

   There are not a few people who share the same mindset with Lao Zhou, so Hedi Lao’s membership card quickly issued twenty cards.

   And because these old folks are all small and wealthy people, most of the recharge amount starts at 1,000.

   Qi Yun heard the sound of swiping the card, and the corners of his mouth were happy.

   Ye Feng did not see this scene.

  Because he is sending out stools and snacks outside.

   With the passage of time, those text messages sent yesterday took effect, so Hedi Lao is now gradually appearing in queues.

   "Please sit down." Taking care of a couple and sitting down, Ye Feng announced: "While you are waiting, we can eat any snacks here, unlimited."

   This scene was seen by the old Shen who had just walked out, and he was thoughtful.

  ...

   The effects of small stools and snacks are surprisingly good. Although the queue is annoying, not many people leave.

   Perhaps it was Lao Zhou and others who made a good start. With their large-scale membership card application, the number of membership card applications has also increased.

  Especially those who invited to eat free hot pot by text message, after feeling the service and taste of Hedi Fishing, they started to take action one after another.

   And the customers passing by, when they see the line at the river bottom, there are not only stools to sit on, but also snacks, more and more people choose to line up.

   At this time, the big advantage of the place is reflected-the table at the bottom of the river is 20% more than that of Xinwei.

   In fact, there can be more, but Ye Feng reduced the number of tables and increased the space for the customer experience.

   For a time, the entrance of Hedi Laodian was booming, with a steady stream of people, even overshadowing the taste of Xin next door.

  ...

   "Brother, let's go there and line up too."

   At the door of Xinwei, a well-dressed young man thumped his leg: "There are stools in line over there."

   "You stupid fork!"

   Another non-mainstream Huang Mao said: "We are the trust, can we have a professional spirit!"

   "But," the livid youth said aggrieved, "I've been standing for a day, I'm so tired."

   "Well, let's go and rest for a while. They should not be able to find out."

Huang Mao thought about it for a while, and felt that he was a little tired, so he agreed to this suggestion, but at the same time he still hated iron and steel and said: "You are a jerk, something that is not promising. The first time we come out, you will work part-time. This?"

  ...

   Huang Mao and the young man sat down, and the young man got up to get some snacks.

   Click, click...

   "I ate it!"

   Huang Mao was anxious again, "This is something from our competitors. Why don't you eat enough?"

   "Brother, I'm hungry."

   The young man chewed something in his mouth and said vaguely.

"Fuck…"

   Huang Mao was about to curse a few more words, and a grunting voice came from his stomach.

   The scene was a bit embarrassing...

   A scent came, and the young man's nose moved.

   "Brother, why don't we go eat hot pot."

   "Brother, it's almost our turn. You see they treated us well, and they gave stools and snacks."

   "Brother, I'll forget it. Let's make 70 out of 70, and then apply for a membership card is enough to eat."

   "Brother..."

   Smelling the scent from the hot pot restaurant, Huang Mao stood up and made his final speech: "Go to the **** competitor, go, let's eat hot pot!"

  ...

   At eight thirty at night, Hedi Lao Hotpot Restaurant began to close.

   "Qi Yun, how many people have become members now?"

   After cooking, Ye Feng couldn't wait to ask Qi Yundao.

   Qi Yun took a deep breath and said a gratifying number—

  " There are 137 people. It is estimated that the meat of the last group of guests will exceed 150, mainly because the proportion of members of our hot pot restaurant is high, as high as 60%.

  Boss, I really haven’t seen this ratio. You know, 30% of my last store couldn’t be reached! "

   "That is, our shop is delicious, the service is good, customers have no reason not to come here, by the way, those who eat free hot pot, how many people have recharged members?"

   Ye Feng grinned.

   "A total of 67 people came today, 54 people chose to recharge, more than 80%!

   and the recharge amount is generally above 300. UU reading www.uukanshu.com"

   Qi Yun looked at Ye Feng with admiration, "Boss, you send text messages, please eat hot pot for free. This is really a genius idea. Without this group of people to support the venue, there would not be so many people applying for membership cards!

  You are a marketing genius! "

  Zhangchangzi means that people always have a herd mentality. A restaurant with a hot business will always attract customers more than a restaurant with a cold business.

   Ye Feng's face was reddened by Qi Yun's praise, and he waved his hand quickly, although he said, "Thanks for the award," he was happy in his heart.

   Anyone who has experienced the big bang of marketing tools in previous lives knows that free is the most expensive.

   Of course, this is also hard enough for Hedi Fishing, both in terms of taste and customer experience, so it can retain so many people.

   As for the Xin Wei next door, Ye Feng estimated that their first day's results were the same, and they were not even as good as their own.

   Although their passenger flow is almost twice that of Hedi Fishing, after all, they are chain stores and the brand effect is still there.

   But there are more requests, and the membership retention rate is low, so the overall number of members may be less than that of my own.

  The problem of passenger flow, Ye Feng is not worried about—

   Those who ate the free hot pot were a seed he prepared, a seed that made the river bottom catch the word of mouth.

   It is foreseeable that many of them will spontaneously promote Hedi Lao when they return.

   Originally, if there were no free text messages, the reputation of Hedi Lao would slowly ferment and eventually erupt.

   But, after all, it will take a lot of time, and Ye Feng's move is to increase this speed by countless times.

   The outbreak of fishing at the bottom of the river has really begun!

  

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