Game Entertainment Empire

When the popularity of "The Legend of Zelda: Breath of the Wild" continued on the Internet, another hot news suddenly appeared on the hot search list.

The global shipments of Switch are as high as 4 million in a week, and even some countries and regions are out of stock.

After seeing this news, all major game manufacturers were in an uproar. Although they felt that Xingyun Games had released a big move, no one thought that this big move was really too big.

Although it is said that there has been a wave of fractures in the games under Nebula Games recently, even the Switch has fractures, and there are machine subsidies.

The original 2000 machine, the operator reduced the price to 1799 and sold it to the player, and the difference in the middle amount was supplied by Nebula Games to the supplier.

But obviously these are not enough to usher in such a big explosion in the sales of Switch.

The game "The Legend of Zelda: Breath of the Wild" is the main game, plus the fracture of other games on the switch at the same time, as well as machine discounts.

It can be said that the combination of these factors has already caused the switch to ship 4 million units a week. "The Legend of Zelda: Breath of the Wild" is a bait to seduce players, while the discounts of other games and machines are invisible. With his hand, he gently pushed the players from behind to the front.

Counting the previous global sales of Switch, the number of Switch platform users has already exceeded 10 million. Compared with the traditional PC platform, this number does not seem to be high.

But you have to know that these are all channel users of Nebula Games!

For game manufacturers, players can be loyal users. They choose to buy games for their feelings because they recognize the style of games produced by a certain game manufacturer.

But players are rarely so loyal to the platform, which is why major PC platforms are now emphasizing social and third-party services in order to retain users.

But it’s different on the switch. Currently, the handheld handhelds worth buying on the market are just the switch.

However, there are a large number of independent game studios, and some game manufacturers' eyes lit up after seeing the sales of Switch.

This is a new field that has never been opened up, and compared to the PC platform where masterpieces are emerging in an endless stream, independent games are increasingly tending to large-scale production of 3A-level games, and small-scale production can be said to be quite difficult.

But as a handheld, switch is different in terms of portability and party orientation!

An endless stream of game manufacturers, as well as some studios with some experience, have applied to Nebula Games and asked for information about developing games on the switch.

With the game manufacturers who directly associate themselves with their own meaning, for ordinary players, their channels are obviously not on the same line as the manufacturers.

After seeing the news about the best-selling switch on the hot search, players who bought the switch had heated discussions on the Internet.

‘Speaking of this shipment volume, it was the grand occasion when the Switch was just released, right? '

‘Wouldn’t these players who bought Switch all buy it for The Legend of Zelda: Breath of the Wild? '

'+1, you upstairs are right, you bought it just for this game! '

'switch? what is that? I bought The Legend of Zelda: Breath of the Wild! Even this game is too expensive by more than two thousand! But it's a bit surprising that this game even sent a handheld. '

'When the switch was released, I held back; after the release of "Super Mario: Odyssey", I also held back; even after the game "The Legend of Zelda: Breath of the Wild" came out, I held back myself The hand that had already ordered the payment was pulled back abruptly; but when I saw the green discount that Mr. Yang gave me, I knew that I had been completely defeated. '

‘After placing the order, I regretted it for a moment. After all, I bought a game console for this game, but after playing it, I can only say: It’s so sweet! '

Although most players know that players who bought a switch purely for the game "The Legend of Zelda: Breath of the Wild" cannot say no, but they belong to the relatively small number of players, and most of them have already understood this before. I am more interested, and "The Legend of Zelda: Breath of the Wild" and discounts are just an introduction.

But this does not prevent the players of Switch from playing tricks.

Jokes such as "I bought the switch for Zelda" and "buy Zelda for a free switch" quickly spread among the player community.

Of course, apart from the meme that became popular, there was also an emoji of Yang Chen that also became popular.

At the "Sekiro: Shadows Die Twice" press conference, Yang Chen's smile was edited by the players to cooperate with "Sekiro: Shadows Die Twice" and "Dark Soul", this time it is another Added a green discount smiley pack.

…………

Regarding the fact that he was made into an emoticon package again, Yang Chen is quite open to it, so he can do it if he likes it.

Anyway, in the future, you have to take money from your pockets.

As for the switch platform being valued by other game manufacturers, Yang Chen is not surprised.

When it develops to a certain scale, it will always be targeted by others.

For Xingyun Games, after the steady development of the switch in the early stage, it is a bit exaggerated to say that it is already robust.

But at least there is no malnutrition, there is no doubt about it.

Regarding the follow-up promotion of Switch with the help of "The Legend of Zelda: Breath of the Wild", basically Yang Chen didn't pay much attention to it.

The next main tasks are the responsibilities of the marketing department and the switch operation department, and Yang Chen himself will devote more energy to the game "The Witcher: Wild Hunt".

For the plot of the entire game, Yang Chen has almost completed a general outline.

Of course, specific branches, such as suitable texts, still need to be enriched by the screenwriting team.

Otherwise, if you really want Yang Chen to write the "Demon Hunter" in the memory of the dream, then you really don't want to do anything.

In addition to the related development of "The Witcher: Wild Hunt", Yang Chen also learned about Lin Jiayi's development of "Resident Evil 4".

Unlike before, Nebula Games now has a very rich material library, and the experience of the entire team is excellent enough. The development progress of "Resident Evil 4" has also exceeded Yang Chen's expectations, and even the entire model has come out .

"Is it really going to be linear?" Although before taking over "Resident Evil 4", Lin Jiayi already knew from Yang Chen about the next new project about the plot direction, but at that time he hadn't seen "The Legend of Zelda". : Before Breath of the Wild.

After seeing "The Legend of Zelda: Breath of the Wild", Lin Jiayi, like most game designers, felt incredible.

Open world games can do that too! ?

Even this game made him feel that the future open world should be based on the standards of this game.

According to normal thinking, after developing a "Legend of Zelda: Breath of the Wild", shouldn't the most important thing to do is to continue to launch similar games?

And in Lin Jiayi's view, many details, because of the switch's function, can actually be more perfect.