Game Entertainment Empire

"My World" still maintains a veil of mystery. Even though the master version of the game has been tested and is approaching maturity, some news has not been announced to the outside world.

Not even the name of the project has been announced.

But after all, it is not a small project, and there are still some so-called "uncle party" rumors on the Internet.

Yang Chen didn't pay too much attention to this. After all, it's the information age, and it's just a game. It's impossible not to reveal any information.

But compared with "My World" which has always remained mysterious, "Silent Hill" on the other side has already begun to promote.

After the schedule of the "Silent Hill" movie was confirmed, the launch time of the game was also confirmed.

It goes live a week before the movie premieres.

As for whether there will be players who have played the game in advance, resulting in disinterest in the movie, or some other factors, Yang Chen is not too worried.

Because the carriers of movies and games are different, the actual effects presented are also different.

At the same time, although "Silent Hill" is a new IP, it is very suitable to be transformed into a movie.

This is a story telling horror game.

As a horror movie, it is already a qualified movie if it can make the audience afraid, has enough scary horror elements, and can tell a good story at the same time.

And because the game was launched in advance, it is very consistent with the movie itself, so it can be said that this is a very important plus item.

Even if it won't be very popular, it won't fail, Yang Chen believes in this.

However, for the promotion of "Silent Hill", Yang Chen and the others did not put their main resources on the game platform, but on the movie platform.

On the one hand, it is because of the limited funds invested in the project of "Silent Hill". After all, this is a new IP and it is still a horror game; the other is also the most important reason, that is, even if the current Nebula games do not actively promote, they will There are enough players and media paying attention to their game, Yang Chen and the others are quite confident about it.

During this period when the popularity of "Prototype" on the Internet has shown signs of decline,

"Silent Hill" successfully took over this fire.

Countless players are discussing some content about "Silent Hill", and when the official version of the game will be launched.

Although it is a horror game, most players are afraid to play it alone.

But not too many players belittle the game "Silent Hill", because its excellent quality is seen in the eyes.

A horror game is too scary, and it is not very qualified from a commercial point of view, but from the perspective of the game and its horror itself, it is undoubtedly qualified.

But this time, I didn't think too much about it. "Silent Hill", which accommodated the mainstream market and lowered the horror elements, is undoubtedly a classic among horror games.

Even if most players haven't played the other core of "Silent Hill" besides horror: the story.

But the frightening depressive horror atmosphere in the trailer alone is enough to make them look forward to it.

The news of the movie's release date is confirmed, so will the news of the official version of the game be far behind?

However, when the movie promotion of "Silent Hill" was hyped, Yang Chen didn't really mean to let the game of "Silent Hill" run its own course. "Carry out a promotional activity.

Although in Yang Chen's plan, the protagonist of this event is not "Silent Hill".

After receiving the news that Nebula Games held a press conference, most of the game media initially thought that this was a promotional activity that Nebula Games would do in conjunction with the upcoming "Silent Hill".

After all, in terms of time, it is indeed very similar, but after the news was sent out, the news about "Silent Hill" was mentioned in the official blog of Nebula Games and Yang Chen, and some media content reports spontaneously from some websites. There is not much movement.

Many game media who observed this suddenly realized that things might not be that simple anymore.

Does Nebula Games mean to hype "Silent Hill"?

All the game media were curious, but Yang Chen and Xu Yu had already discussed about the promotion of the "Silent Hill" game.

Wanton advertising to promote?

There is no need for that at all. As a horror game, players who can play it will definitely buy it, and timid players dare not play horror games. Even if you make "Silent Hill" a masterpiece of horror games that has never been seen in a century, he will not necessarily will buy.

Therefore, the limited publicity costs, rather than advertising, might as well be distributed to players as benefits, and who said that benefits cannot be used as advertisements?

"Mr. Yang, all the patents for the latest version of the figure Amiibo have been applied for in various countries, and the first batch of figures have also been shipped." Xu Yu in the office had a smile on his face, and took out two large boxes from the side.

Inside the first box is a figure of Ada King about 20 cm, and inside the second box is a small Q-version cartoon character of Leon.

However, unlike ordinary figures, there is a round fixed base under these two figures, and there is also a wireless signal receiver similar to USB.

Although it looks like this is a figure on the surface, in fact, there is a communication chip built into its base. Through the wireless signal transmitter or directly through the signal search, you can read Amiibo and bind the account by connecting Amiibo, which can be obtained in the game. special props.

For example, the Ida King Amiibo in front of you is bound to the three games of "Resident Evil", "Resident Evil 2" and "Resident Evil Survival". Players can get Ida King by binding the account in the game after purchasing the Amiibo. Props such as special clothes, skins, and voice features.

In addition to King Ada, the black magic girl in "Game King", Peacock Dance, and Leon in "Resident Evil" are all in production.

And these toys named Amiibo are what Yang Chen learned from a great game manufacturer named Nintendo in his dream memory.

It just so happens that Nebula Games also has peripheral related businesses such as figures, and from a technical point of view, it is not too difficult to be recognized with the power of this world.

"In addition, considering that not all players will buy figurines, there are also official cheap Amiibo cards, which cost about ten yuan and have special achievement numbers. They can also obtain items with built-in chips, and they can also be treasured." Yang Chen A smile appeared on his face.

Game toys are not separated, and their nebula games will not sell items that affect balance.

The top 100 passers of "Silent Hill" can choose any one of Ida King, Leon, and Magician Girl to do Amiibo realistically, and the Q version Amiibo.

Then, according to the ranking, players will be presented with realistic and cartoon Amiibo, and ordinary players who have no ranking, as long as they clear the level, they will be given Amiibo cards. Anyway, the cost of an Amiibo card is less than 50 cents.

In-kind rewards, and then combined with the discounts of the New Year's event, can these temptations help players overcome their fear?

Thinking of this, Yang Chen smiled very happily.

All these benefits are not only to promote peripheral toys and help players overcome their fears, but also a very important thing!

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