Game Entertainment Empire

About a week and a half after Lin Jiayi and his studio sent the beta version of "Prototype" to Yang Chen, some second- and third-tier game manufacturers also started to promote their games one after another.

Among them is a type of game that occupies half of the market.

That is the game like "Sekiro: Shadows Die Twice", most of which claim to be difficult and hardcore as a publicity gimmick, of course, some changes have been made in the game itself.

Only one game has some controversy, a martial arts game that has been developed for a long time.

It comes from a subsidiary of Tenghua called Yinhai.

It can be said that it is the best game company in domestic martial arts IP. Both the character design and the plot in the game have good effects.

Whether it is a stand-alone game, an online game, or a mobile game, Yinhai is involved.

Moreover, they are all unified martial arts IP "Sword and Fairy", and all the games derived from this IP are all such games, but even so, they can make them become second-tier game manufacturers in China, which shows the influence of this IP.

It's just that there is a little problem with their new work.

It is very obvious that there is a bit of "Sekiro: Shadows Die Twice", of course, this is not the key point, after all, it is very common to borrow from games.

The key point is that the game itself of Yinhai is a little bit wrong.

Even his development time was earlier than "Sekiro: Shadows Die Twice", and in the first demonstration of the game they released, they wanted to make an open RPG world like "The Elder Scrolls: Skyrim".

But in the promotional video that will be launched recently, their game has become an action-adventure game similar to "Sekiro: Shadows Die Twice", and the label is also the label of a hardcore action game.

Among similar games in the same period, it is considered a big IP, and it has been expected by players for a long time.

With such a fuss, not to mention the quality of the game itself, but the scolding of the players is all there is.

"The sword series is really awesome. The promotional video released a year ago looks like a sandbox open world. I have been looking forward to it for a long time. After all, although "The Elder Scrolls: Skyrim" is said to be awesome, the background is after all. In the magical world, I still want to experience the local martial arts background, but what is this now? Are you starting to follow the path of "Sekiro: Shadows Die Twice"? '

'This bounce, this block, this execution,

Although the clanging sound of iron strikes is said to be the action element in "Sword and Fairy", but I don't know why it gave me a sense of sight of "Sekiro: Shadows Die Twice". '

‘Okay, but compared to the game, I am more concerned about the hair of the old programmers in the Yinhai game, how is it? "Sekiro: Shadows Die Twice" is full of games and has only been online for two months. The game has been directly changed from "The Elder Scrolls: Skyrim" to "Sekiro: Shadows Die Twice". How many livers does the programmer have? ? '

The players on the Internet were making a fuss, and Yang Chen, who was developing "Silent Hill" and "Minecraft" at Nebula Games, also noticed the rhythm on the Internet and tried it out.

"I feel that the effect is not bad, it is considered a qualified game, but the timing and rhythm are a bit unflattering." Yang Chen smacked his mouth, and after watching the real machine demonstration of "Legend of Sword and Fairy" on the Internet, I gave an evaluation in my heart.

On the one hand, this type of online game has really exploded, and on the other hand, it is more important that you are famous and have received a lot of attention.

Even if the general game manufacturers copy "Sekiro: Shadows Die Twice" in its entirety, except for the core players, it is estimated that the other party will not be able to make waves, but Yinhai's "Sword and Fairy" is different. They themselves are a big player. IP.

And when Yang Chen made a definition, Yinhai also officially responded to the rhythm.

First of all, the other party praised Nebula Games' "Sekiro: Shadows Die Twice", and then the official said that they did learn from it, but at the same time said that their ability is insufficient, and then introduced the gameplay of the game throughout the article with features.

Coupled with a series of adverts, and more game content coming out, the popularity of "Sword and Fairy" has been copied, directly occupying the top of the official blog game search terms.

However, Yang Chen didn't pay much attention to this, because not to mention the quality of the game itself, the key is that the time the opponent chooses to go online is very embarrassing.

On the one hand, hardcore games of the same kind are going online together, and on the other hand, the most critical point is that Lin Jiayi's "Prototype of Massacre" is also ready to go online.

Judging from the demo video released by the other party, although the quality is good, but this kind of hardcore game, players will actually be very picky after playing "Sekiro: Shadows Die Twice".

For example, the feel design of the action, as well as blocking, even map design, and boss skill design, these are all factors that have a great influence.

Without its own characteristics, players will never buy it.

In Yang Chen's view, "Sword and Fairy" is the only thing that attracts players, and that is the martial arts background and IP feelings, and these are not related to the hardcore combat of "Sekiro: Shadows Die Twice".

"I hope you guys can have a good grade." Yang Chen thought for a while and didn't pay too much attention.

More importantly, they are not the same kind of games. Although they are all action games, "Prototype" is a mowing game, while the others are all hardcore action games.

With the promotion of "Legend of Sword and Fairy", although there are mixed reviews, at least this popularity has been maintained, and it has dominated the list for several days in a row.

Including not just sentimental soft articles, new real machine demonstrations.

Under the wave of publicity for games such as "Legend of Sword and Fairy", Lin Jiayi's studio also began to warm up for "Prototype".

This warm-up started from Yang Chen's official blog.

"It's time to pay for advertising! This is a private promotion, not a company channel." Yang Chen laughed and joked with Lin Jiayi in the video.

"Without advertising fees, Mr. Yang, your reputation is 'stinky'! Players don't believe a word of what you say now." Lin Jiayi rolled his eyes, and then took a screenshot for Yang Chen.

There are hundreds of thousands of likes, tens of thousands of comments, and 20,000 to 30,000 retweets. This advertisement promotes the comments of the players below, which are not so friendly.

‘A hearty lawn mowing game with a cool action experience, I really want to experience this promotion in a certain game (serious.jpg)’

'I believe your evil! It has been exposed before that "Silent Hill" is a horror movie, can this game be normal? It is also a game based on family affection! I bother! '

"The tragedy of "Sekiro: Shadows Die Twice" is still vivid in my memory. In order to get the title of the linkage "Undead Slash", I fought for two months!" Then, one day after the event ended, he successfully defeated the Juggernaut. (crying.jpg)’

'I feel sorry for those upstairs. '

'Mowing game, mowing game, we are the mowed grass! '

In the face of Yang Chen's promotion, countless players left messages in the comment area, and the main reason for this was that the type of movie shot in "Silent Hill" was exposed not long ago.

It wasn't the news from the film crew, but after going through the movie registration procedures, it was registered and published online, and the players discovered it.

Combining what Yang Chen said earlier that this is a promotional story about family love, coupled with the two labels of horror and suspense, the players immediately understood Yang Chen's sinister intentions.

In addition, Yang Chen himself often posted videos about the game development process on the official blog, but they were all about thunder and never rain, so the title of 'big liar' fell to Yang Chen.

"Prototype" is a mowing game? Hehe, guess we believe it or not?

Facing Yang Chen's official blog, countless players sneered, but at the same time they sneered, countless players began to look forward to it.

After all, in "Sekiro: Shadows Die Twice", dying is really enjoyable!

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