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As soon as the "Xian Yuan" finale banquet is over, Jiang Se will fly directly from Suzhou to Italy.

Two months ago, when Jiang Se was still filming "Xian Yuan", Xia Chaoqun had already received a message from ELYSEES that the advertising plan had been finalized. Going to Italy to prepare for the shooting of the ELYSEES commercial.

For this advertisement, both Jiang Se and ELYSEES attach great importance to it. Jiang Se seldom appeared in public during filming, and did not pay attention to some media opinions.

However, the news about her endorsement of ELYSEES has been raging on the Internet. After Huaxia News released a little gimmick to attract public attention that day, many Huaxia netizens still held a dubious attitude at first.

But as the three parties involved in the matter were silent, and did not come out to explain or clarify, many keen netizens have already smelled some signs.

The official website of the ELYSEES company is currently filled with a large number of Tao Cen's fans, and the most serious one should be the joint boycott of ELYSEES by a group of celebrities and wives in China.

The wife and daughter of Zhou Wei, the boss of Jingtai Real Estate in China, took the lead in publicly opposing ELYSEES's move to change or increase the spokesperson at a charity auction they participated in earlier.

Their mother and daughter are all fans of Tao Cen. Since ELYSEES entered China ten years ago, after Tao Cen became its brand spokesperson, in addition to publicly stating that Tao Cen's temperament is seamless with the brand image of ELYSEES, he also practiced it personally. Among the vehicles in the family collection, there are almost every model produced by ELYSEES, which can be regarded as a very supportive consumer of the ELYSEES brand.

Under the leadership of Mrs. Zhou, many people in the circle of wives in the Imperial Capital of China have bought cars from the Elysees family.

It is precisely because of Tao Cen's strong fans that they have supported more than 60% of ELYSEES's sales after entering China. Therefore, in the sixth year of Tao Cen's endorsement for ELYSEES, ELYSEES presented Tao Cen with a car. As a show of honor, it caused a great sensation at the time.

Now Mrs. Zhou and her group of close friends have jointly boycotted the fact that ELYSEES uses Jiang Se as the spokesperson, which still has a great impact on the sales of ELYSEES.

As the world's top sports car brand, ELYSEES's cars are still mainly high-end sports cars. With the inheritance of brand culture and craftsmen's extreme craftsmanship, the price is still not affordable for ordinary people, and the main service targets are still the wealthy class.

Mrs. Zhou and other well-known wealthy wives in Huaxia area banded together to resist, which still brought a certain amount of pressure to ELYSEES.

Thanks to the friendship between Xia Chaoqun and Piech, he also has some understanding of the internal situation of ELYSEES company.

In the sales of ELYSEES vehicles, rich people accounted for more than 60% of China's market share, so it is conceivable how serious the speeches of Mrs. Zhou and others are.

In recent months, ELYSEES's sales have dropped significantly. In fact, this time ELYSEES's replacement of spokespersons in China will have a certain impact on the ELYSEES brand.

At present, the brand is focusing on the advertisement shot by Jiang Se, and only hopes that after the advertisement is released, it will recover its disadvantages and increase the sales of the car.

This is an opportunity, but also a gamble.

Tao Cen's advantage is too great. In the minds of many people in China, the brand image of her and ELYSEES can be said to have been tied together. In the minds of most rich wives headed by Mrs. Zhou, they will instinctively feel that Jiang Ser is a latecomer.

Regardless of her age, status or background, in the eyes of many celebrities and wives, she is quite different from Tao Cen.

In recent years, although Jiang Se has become famous with several movies, Mrs. Zhou still feels that her background is too weak, her temperament and family are not enough to support ELYSEES to endorse, let alone Mrs. Zhou's mother and daughter are fans of Tao Cen. He will help Tao Cen psychologically.

If Jiang Se’s advertisement is not shot well, and after the post-launch, it will not show the desired effect, and cannot save ELYSEES’s declining sales due to signing her as the spokesperson, then maybe after the two-year endorsement contract is over, ELYSEES’ sports car He will no longer throw an olive branch to Jiang Se.

At the same time, Tao Cen will be the biggest beneficiary of the addition of ELYSEES spokespersons this time. She will prove her brand value with practical actions, and many big brand manufacturers will favor her much more.

She didn't need to do anything to prove her status as the number one actress in China.

On the contrary, if Jiang Se fails to endorse this time, it will be a big embarrassment for her.

No matter how the outside world rumors that she is now qualified to be equal to Tao Cen, when the company signed her, they retained her with shares, and the market data will not be falsified. That is the embodiment of the true value of an actress, far more than a few people view is much more real.

At the same time, if Jiang Se can't prove her appealing ability, the ELYSEES sports car will make a wrong decision and become the laughing stock of everyone, which will also affect Jiang Se's reputation. There are few luxury brands that may cooperate with Jiang Se in the future.

Both Xia Chaoqun and Jiang Se knew how serious the consequences would be.

Therefore, Jiang Se also attaches great importance to the shooting of ELYSEES' commercials. After the filming of "Xian Yuan", she had time to stay in Suzhou for a few days before leaving, but she still decided to go abroad in advance and communicate with ELYSEES's company first. So familiar with the sports car that ELYSEES asked her to endorse this time.

As soon as Jiang Se arrived in Rome, he quickly established contact with ELYSEES. After resting for an afternoon and adjusting the time difference, Jiang Se was invited to visit ELYSEES' factory in Italy.

The new sports car launched by ELYSEES is named Leopard. It has not been officially sold to the outside world yet. The image of the product and various data are currently being kept secret. Jiang Se is the first batch of 'visitors' who saw Leopard first.

Regarding sports cars, Jiang Se did not have the same interest as Pei Yi did when she was young. Her personality was always well-behaved. When Feng Nan came in and out, she was always driven by a driver, but she had ridden in a sports car driven by Pei Yi a few times.

Most of her knowledge of sports cars comes from Pei Yi, but the leopard launched by ELYSEES caught her attention quickly at the first sight.

This Leopard parked in the factory is black all over and has a smooth shape, like a leopard dormant in the dark, beautiful and elegant, just from the outside, it is enough to attract people's attention.

Under the light, the black with extremely elegant texture seems to have vitality. Every time you take a step, the luster on the surface of the car body seems to come alive, with an overflowing sense of brilliance.

"This leopard was just completed three months ago, and it is what you want to use in this commercial shooting."

The person in charge of ELYSEES company who received Jiang Se introduced with a smile, while motioning to the assistant to unlock the car, and introduced the basic performance of Leopard to Jiang Se, "The Leopard model launched this time is mainly in four colors: black, white, yellow and red, but the company currently mainly promotes black."

Compared with bright colors, in fact, the most classic color of ELYSEES vehicles is still mainly black. Focusing on vehicles for many years, ELYSEES has reached the pinnacle of vehicle performance and research in all aspects. This black alone is It is not the feeling that ordinary vehicles can make.

The more ordinary it is, the less likely it is to stand out. Jiang Se can imagine that after this Leopard is launched, it will definitely attract the attention of a large number of sports car enthusiasts.

After the car door was opened, the person in charge smiled and asked Jiang Se to sit in the car.

Comparing the interior of the car with the exterior, in addition to allowing people to enjoy the ultimate visual experience, it also considers the comfort of the driver after sitting in. Once the very textured seat sits on it, it will give Jiang Se a kind of wrapping According to her body feeling, although the new car is not as good as the factory, it does not have a pungent smell. In the middle of the steering wheel is the special silver ELYSEES company logo. Feeling out of prison.

Because the vehicle's various data are still being kept secret, Jiang Se simply got acquainted with the car, and did not try to drive it.

It is not without reason that ELYSEES regards the leopard launched this time as the limited edition launched again by its brand for many years. With the appearance and performance of the product greatly upgraded, it is no wonder that it needs to sign a new spokesperson separately, breaking through the traditional shackles. Made endorsement for this leopard.

It is estimated that what ELYSEES wants to express is a new upgraded sports car and a new endorsement face, to prove that ELYSEES sports car has entered a new era.

During this trip to the ELYSEES factory, in addition to a large number of people such as receptionists and automotive engineers, there was also the designer who shot the advertisement this time. The two parties made initial contact and communication, and the subsequent cooperation will undoubtedly be much smoother.

The same as Jiang Se already had a rough idea in his heart after seeing the sports car, when the advertising designer met Jiang Se himself, he would make some small changes to the advertising plan.

The working team used to only know about Jiang Se from photos and videos, but seeing him in person is another feeling.

After ten days of plan modification and discussion, the ELYSEES team also delivered the custom-made clothes for Jiang Se during the period. The official shooting time was set on October 6th, and the entire shooting process was expected to take 35 days.

The ELYSEES company headquarters also attaches great importance to this shooting, and the company's CEO Gallo will also put down his business and arrive in Italy two days before the shooting to monitor the progress of the advertisement.

This undoubtedly brought exciting encouragement to the team, but also put a certain amount of pressure on the team. In the past few days, Jiang Se has been familiar with the ELYSEES car, and even drove it in a small area of ​​the factory.

As the shooting time approached, several of Jiang Se's assistants were a little nervous, but Jiang Se still maintained a good schedule and adjusted his state to cope with the next filming.

The time is approaching step by step, and Gallo, who originally planned to go to Rome in early October, has to postpone the trip because of work.

In the early stage, Jiang Se took photos of advertisements, and in the later stages, he shot videos.

Jiang Se is already very experienced in taking hard photos. In the past few years, in addition to the advertising photos of her endorsement brands, she also has experience in shooting the covers of major magazines. Therefore, the early photos were taken very quickly, in about half a month. The shooting has been completed, and the difficulty is the follow-up video shooting.

ELYSEES company had already greeted in advance for the filming of the commercial. On the day of filming, the road had been cleared. When Jiang Se drove to the filming location, there were already many spectators standing on both sides of the road to watch the filming.

ELYSEES sports cars are not only famous in China, but also quite famous abroad. The Leopard sports car parked on the side of the road caused many onlookers to exclaim and comment.

In the make-up room that was temporarily prepared, the make-up artist has already arrived. After a simple communication with the team, he will do the groundwork for Jiang Se first.

In the middle of the preparation, the photography assistant came in with the itinerary form, with a look of helplessness on his face. He communicated with the person in charge of the advertising shooting scene this time, and looked in Jiang Se's direction from time to time while talking. The person in charge of the advertising shooting was named Michelle. A blond woman about forty years old, Jiang Se had dealt with her several times after arriving in Italy. She was a woman with a strong working ability, but now the anger had stained her face.

Jiang Se thought for a while, and signaled Mo Anqi to go over and ask if something unexpected happened to her work today.

When Mo Anqi passed by, Michelle forced herself to calm down. Knowing Mo Anqi's intention of coming over, she first turned her head and smiled at Jiang Se, then pursed her lips, grabbed a handful of hair with both hands, and then Sighed:

"Originally arranged two interpreters, one was temporarily delayed due to urgent matters at home, and the other was unable to participate in the shooting of this commercial because of an accident on the road."

She licked her lips, took another deep breath, and squeezed out a smile:

"However, I have already contacted the company, and the company has arranged for other translators to come over, and they will arrive within an hour at most."

Today's first day of filming was delayed due to such a trivial matter, which made it difficult for her to feel better. Mo Anqi heard that the CEO of ELYSEES, Gallo, will arrive in Rome this afternoon, but the CEO is not on the itinerary today. Does not include a visit to the location to view the shoot for the ad.

But even if Jia Luo didn't come, it would be a disappointment if something like this happened. The person in charge of the company was already a little annoyed when he heard about it.

After listening to her, Mo Anqi asked:

"translate?"

"Yes!" Michelle nodded:

"Because most of the staff in the working team are Italian, in order to avoid communication problems in the later filming, the company has equipped two translators."

Originally there were two people in preparation for an accident, but they both had a problem at the same time, so the shooting scene had to be temporarily transferred.

When she spoke, she pointed to the camera assistant beside her, and this handsome young man also spread his hands helplessly.

"If the staff is Italian, I don't think it matters very much whether there is a translator or not." Mo Anqi originally thought that something happened, but when she heard this, she couldn't help laughing:

"Jiang also worked with the Italian director Cesare before. During the filming of "God's Salvation", he spent time learning the Italian language. I think there should be no problems in general communication."

Jiang Se specially prepared to review some professional vocabulary related to automobiles after arriving in Rome. In fact, there is no need for translation during the shooting process.

It's just that these ELYSEES people don't know that after Jiang Se came to Italy, when everyone communicated with her, they subconsciously sent staff who could communicate with her fluently in English. When Michelle heard Mo Angie's words, He stopped short of his movements, and asked in disbelief:

"real?"

"Yes!"

Mo Anqi responded, and Michelle was dubious, and motioned to the camera assistant to try to communicate with Jiang Se first before shooting.

The young man was a little skeptical at first, but after he tentatively greeted Jiang Se first, he quickly got a response from Jiang Se. Now not only was he relieved, but even Michelle couldn't help it. smile.

Two more in one~!