Entertaining Children

Last year, when Sun Tingting posted short hair photos on Weibo and caused heated discussions on the Internet, Yin Xi had dinner with Xiao Yao and Sun Tingting. At that meal, Xiao Yao not only discussed with Yin Xi that Yin Xi's studio would participate in investing in TV drama projects as a co-producer, but also promised that Yin Xi would spend more time on their common brand.

Although he has been busy with the later stage of the film, and has gone through a series of things such as submitting for review, confirming the schedule, and formulating a film promotion plan, Xiao Yao still took time to come up with an idea for the brand's third series.

The brand name of Xiao Yao and Yin Xi is Xisi, and the English name is SYS. These three letters are also the abbreviation of the English word "system". "System" means system, system, and the biggest feature of Xisi brand is also various systems.

In the first two series, the main features of this brand are the lighting system and the sound system. Simply put, it is to install lights and speakers on the product. The results of the former series are very good, but the market prospect of the latter series is relatively average. Basically, only some trendy ones, or hip-hop lovers will be willing to wear speakers on their clothes.

However, the launch of the two special series is to increase the brand's popularity and show the personality of the brand. It does not mean that all fashion products produced by Xisi will have lights or speakers. They also make ordinary fashion products. Therefore, even if the order volume of the second sound system is not very large, it still has its meaning and effect.

The features of the third series that Xiao Yao came up with are not as exotic as the sound system looks, but they are practical to a certain extent. The third series he came up with featured a thermal system, which, in simple terms, allowed the product to heat up.

It is not a great invention to put heating film inside the clothes. Now some manufacturers of winter clothes such as down jackets have already done this kind of thing. However, installing lights and speakers on clothes is not a great invention. After Xisi did this, many manufacturers followed suit, but the reason why Xisi is Xisi is because they do the best. !

With new products, it is natural to do publicity and promotion. When it comes to publicity and promotion, the publicity effect of celebrities is naturally one of the links. And specific to this series, the star is their main goal.

Celebrities often attend various events and often have the opportunity to walk on the red carpet. But if it is to walk the red carpet outdoors in winter, it is a very hard job for most people.

Celebrities walk the red carpet and dress very carefully. Male celebrities are better off. The dress is usually a suit. At least you can wear a suit with a shirt, vest and jacket. Even wearing thermal underwear inside may not be seen. But the dresses of female stars are generally relatively thin. For the sake of image, it is a common phenomenon to grit your teeth and wear a dress to be cold on the red carpet.

Xisi, as a fashion brand, of course also makes dresses. Dresses with a thermal system, not to mention a complete solution, but at least they can relieve stars, especially female stars who wear thin dresses on the red carpet to suffer from the cold.

The thermal system is highly seasonal and time-sensitive, and has a great relationship with the external environment. The thermal system for clothing designed and produced by Rick was fully matured half a month ago. The latest large-scale event in the entertainment industry is this year's Golden Dragon Awards ceremony. The Golden Dragon Awards Ceremony has a red carpet link, and this red carpet link is also outdoors.

This year's Golden Dragon Awards Ceremony will still be held in Yanjing in early March. Generally speaking, March is close to the beginning of spring, but Yanjing is located in the north, and the temperature in the first ten days of March in previous years is not warm. This year, it was as early as late February. There will be a cold wave coming, and most parts of the country will enter a stage of "cold spring".

The outdoor red carpet in the evening will encounter the "cold spring", and it is foreseeable that many celebrities will suffer from the cold on the red carpet. Naturally, the brand studio will not let go of such a good opportunity.

The target customers this time are celebrities who participated in the award ceremony, so the brand studio naturally had two celebrity bosses.

Yin Xi has always been much more active than Xiao Yao when it comes to co-branding. However, the Golden Dragon Awards ceremony is a film award, and the participating stars are mainly actors from the entertainment industry. Although Yin Xi has transformed into an actor over the years, played many roles, and met many people in the entertainment industry, but in terms of personal connections and influence, she is still far less powerful in the entertainment industry than she is in the fashion industry. Not as good as Xiao Yao. Therefore, most of the customers this time were contacted by Xiao Yao or for Xiao Yao's sake. When they came to try on clothes, Xiao Yao naturally wanted to socialize.

After bidding farewell to Zhou Jingyi and the others, Xiao Yao opened the door and walked into another room. The temperature in this room was obviously lower than that in the room where Zhou Jingyi and the others were trying on clothes. As soon as he entered the door, Xiao Yao couldn't help shaking.

Tomorrow night is the Golden Dragon Awards Ceremony, and the temperature today is not very high, and the air-conditioning is turned on in the rooms of the model agency. In order to reflect the effect of the dress with a heating system, the temperature of the air conditioner in the room where several celebrities came to try on the dress was adjusted to a relatively low temperature. The dresses of Zhou Jingyi and the others were arranged by Xiao Yao and the others. Regardless of whether they have a thermal effect or not, they wear the dresses prepared by them. Naturally, there is no need to deliberately lower the warmth of the air conditioner.

This arrangement was originally Xiao Yao's idea, so he was not surprised by the different temperatures in different rooms, so he went straight to a young woman who was trying on clothes and said, "Sister Ya!"

"Hello, Mr. Xiao!" The staff in the room greeted Xiao Yao when they saw Xiao Yao coming in.

"Mr. Xiao is here!" The young woman who was trying on the clothes turned her head when she heard that, seeing that it was Xiao Yao, she also said with a smile.

This young woman's name is Li Ya, she is in her thirties, and she is a well-known actress in China. Li Ya debuted as a child star and has been in the entertainment industry for a long time. Although in terms of acting skills, ordinary audiences, netizens and the media have mixed reviews of her, but in terms of status and popularity, she is undoubtedly a first-line celebrity with a lot of traffic.

Li Ya has her own studio, signed many new actors under her banner, and also promoted some young actors under her banner. Li Ya's studio signed two young newcomers last year, one of whom is Tang Xiaoling, who graduated from the Department of Acting of Shenxi Opera. Tang Xiaoling is Xiao Yao's classmate, and also works as a part-time clothing assistant in Yin Xi's studio. This time she will participate in the Golden Dragon Awards Ceremony, which is naturally one of the key goals of Yin Xi's studio.

Xiao Yao waved to the staff, and said to Li Ya: "Sister Ya, you see, I'm already called your sister, so don't call me Mr. Xiao, just call me Xiao Yao!"

"I followed them too!" Li Ya pointed to the staff next to her.

"They are my employees, but you are not!" Xiao Yao said, "You are my senior!"

"Okay, then Xiao Yao." Li Ya smiled and nodded.

"You look so beautiful in this outfit." Xiao Yao carefully looked at Li Ya's dress, and said with a smile, "The dress our designer designed for you is not bad? How do you feel?"

"Thank you, it's really good!" The young woman nodded with a smile, "Miss Yin Xi is worthy of being a master in the fashion industry, and you are also a famous fashion photographer and designer of your brand. You really have nothing to say about your strength!"

"Appearance is of course important, but more importantly, what is the effect of the thermal system inside?" Xiao Yao said, "Do you feel uncomfortable when you wear it? For example, where is it uncomfortable, or where the temperature is too low and you feel cold?" , where the temperature is too high, do you feel hot?"

"No, it's all good!" Li Ya smiled, "The designer explained to me in detail that although some parts of the upper body get hot next to the body, the whole body feels warm after wearing it."

"That's good!" Xiao Yao nodded and smiled, "When we designed the dress, we referred to the meridians and acupoints of the human body in traditional Chinese medicine! Some key points of the human body feel warm, and the whole person is warm."

The dresses of female stars pursue gorgeousness, and it is impossible to wrap the body tightly. Even the covered parts, especially the skirt part of the lower body, are not close-fitting, so the thermal system of women's dresses is basically concentrated on the upper body. . However, even the close-fitting upper body part is not a complete cylindrical heating body, but some heating points are set. In order to achieve the best heating effect for the limited heat points, it involves some knowledge of the meridians and acupoints of the human body.

In this regard, Yin Xi not only found professionals proficient in Chinese medicine to talk to Rick and other designers, but Xiao Yao also knew something about it himself, and also communicated with the designers.

"So there are still these ways!" Li Ya nodded with a smile, and then said a little worried, "But if you wear this kind of dress to attend the awards ceremony and walk on the red carpet, once it is exposed by the media, will there be any harm? Question?"

"What's the problem?" Xiao Yao asked with a smile.

"In the past, attending events and walking on the red carpet were all tough!" Li Ya said, "Celebrities get more than ordinary people, and give more than ordinary people. As public figures, celebrities have to show their beautiful side to the public and maintain their beauty. Our own image, so even if we walk the red carpet outdoors in winter, we have to wear thin dresses to resist the severe cold, which is what we have to face and pay for in this profession. Will wearing this kind of dress now be seen by others? Call it opportunistic and unprofessional?"

"Isn't it professional if you dress warmly?" Xiao Yao smiled and shook his head, "Maintaining your image doesn't mean that you have to abuse yourself. The dress you're wearing is still very gorgeous and beautiful, and it's not like you are wearing a down jacket to become popular. blanket, just add a heating system inside the beautiful dress to make yourself warmer and more comfortable, even if the media knows and the report comes out, what’s the problem?”

"As actors, when filming, if the plot requires it, we can wear padded jackets in summer, or jump into the water in winter! Is this one of the performances of our professional dedication?" Xiao Yao continued, "But If we were filming the scene of jumping into the water in winter, if we put on a pair of water-retaining and warm underwear inside, without affecting the effect of the shooting, even if it was revealed in the tidbits, do you think the audience would criticize that? Aren't the actors not professional when they are filming?"

"That's what I said, but you also know mine, what happened to me..." Li Ya smiled wryly.

"Are you saying that you have a physique of recruiting gangsters?" Xiao Yao smiled, "It's been so many years, I thought you were used to it. Besides, haven't you always dealt with blackmailing yourself?"

"That's something that can't be helped," Li Ya said helplessly, "Who likes to blackmail himself for nothing? That's my response after being hacked! Who would look for blackmail for nothing?"

"Don't worry, you're not the only star who walked the red carpet wearing our thermal system gown at the Golden Dragon Award Ceremony!" Xiao Yao said with a smile, "Even if media netizens want to blackmail you, you won't be alone, there will be many Someone will help you share the firepower!"

"Are you going to cheat a group of people?" Li Ya said.

"How is it possible?" Xiao Yao said, "This dress with a thermal system is the third series of our brand, and we still expect to make money from it. If it is true that everyone who wears this dress on the red carpet will be Black, being criticized for being unprofessional, who will wear our brand dresses and buy our products in the future? If there is such a sign at that time, of course we will come forward to do things and help guide the direction of public opinion!"

Tomorrow night is the awards ceremony, and Li Ya is still here trying on dresses today, which means that she has decided to wear Xisi's dress with a heating system and will not change it. But the worries she said before were not completely unreasonable. The reason why she said that was to let Xiao Yao make this promise. Compared with her charismatic physique, Xiao Yao's image is much more pleasing in the eyes of the media and the public.

"Okay, that's what you said!" Li Ya said, "If there is nothing wrong with this awards ceremony, in the future, as long as I attend winter events and there is an outdoor red carpet session, I, including the artists in my studio, will hand over all the dress styles Take responsibility for your brand!"

"Customized dresses are fine, but designing the overall styling is unnecessary!" Xiao Yao shook his head and said, "Because this is the first time the thermal system has been unveiled publicly, in order to ensure the effect, our brand provides overall styling services. Wait for this awards ceremony After that, our special dress has won a good reputation in the circle through you. There must be many people who come to us to customize dresses in winter. Our manpower is limited, and the design and production of dresses are already very tight. There is no manpower for each The customers who make custom dresses will do the overall styling. In the future, we will make the dresses designed and manufactured according to your requirements, and leave it to you to complete the work!"

"You mean that the manpower is limited, and in the future we will only make dresses, not styling?" Li Ya asked.

"It's not that we don't do styling!" Xiao Yao said, "Designing the overall styling of celebrities attending events is also one of our brand's businesses. It's just that you said that all the artists in your studio will give us the styling of attending events in winter in the future, and we can't accept it." Come down! Moreover, celebrities of your level have their own teams and their own stylists, and they don't need us to do the styling for you every time!"

"Do you know that you can't take over?" Li Ya smiled, "I heard from Ms. Yin Xi that you don't care about the specific operation of the brand, and you don't usually go to the brand studio. I didn't expect you to be interested in your brand studio. The situation is quite clear!"

"Sister Xi is right. I really don't care much about the specific operations!" Xiao Yao said with a smile, "But even if you don't care about your own brand, you still know something about it!"

"Since you don't care about anything, why are you here today?" Li Ya asked.

"Isn't this because you came over?" Xiao Yao smiled, "I have to come forward to receive him!"

"You mean you just showed up for my sake?" Li Ya laughed, "Then I'm really honored!"

"Don't say that, you are a senior, and you are also a big celebrity with top traffic," Xiao Yao said, "It is my honor to serve you!"

"Since you are giving me face like this, how about giving me some more face?" Li Ya said.

"Give me another face?" Xiao Yao asked, "What are you talking about!"

"I heard that you started a TV drama project," Li Ya said, "There are many good actors in my studio, so..."