Entertaining Children

"Actor's Character" is the last arrangement in Xiao Yao's film promotion plan before the film is released. After recording this program, Xiao Yao only had to wait for the premiere of the movie a few days later.

Xiao Yao has always followed through on what he said in the show. On the third day after the recording of the stage play, Xiao Yao contacted the "Actor's Character" program group, asked about the list of new actors eliminated in the third stage, and asked for leave for the new actors in his group who were not eliminated.

According to the rules of the program, the number of new actors eliminated this time is half. Proportionally speaking, among the six newcomers in Xiao Yao's group, three of them should be eliminated, but the actual result is that only two newcomers in Xiao Yao's group were eliminated.

Because the performance won the first place voted by the audience, the six people got extra points. In addition, every actor in the group performed well during the performance. Not low, so the rankings of the six new actors in Xiao Yao's group have all improved. The two low-ranking rookie actors who were originally in class D did not get rid of the fate of being eliminated, but the two rookie actors who were originally in class C managed to squeeze into the upper half of their personal performance rankings and avoided the fate of being eliminated .

The two rookie actors who have just been eliminated have no work these days, and they have no problem attending the premiere. As for the four new actors who are still on the show, Xiao Yao will help them ask for leave from the show crew.

In "Creation 101" the year before last, Xiao Yao invited his team members to the premiere of the film to make use of the trainees' time. Those who can't participate will owe it first, and make up for it with future movie premieres. But this time Xiao Yao directly said that he would ask for leave for them. In addition to the different recording stages of the two programs, it was also because Xiao Yao put the premiere of the movie in Shanghai. The premiere of the film and the filming location of the program are in the same city, which is naturally much more convenient.

When the animated film "Wall-E" premiered the year before last, the recording of "Creation 101" had already been completed, and the girl group had a work schedule immediately after its establishment. And "Actor's Character" has not finished recording at this time, and the four newcomers are still recording the show at the shooting base, so it is impossible to have any other work arrangements.

Movie premieres are in the evening. Rookie actors usually have no classes at night. They usually practice by themselves or the program team arranges some independent tasks for them. It does not involve a group of professional teachers to teach them, so the impact on the program and them will naturally be smaller. As long as it is not for large-scale event recording such as public performances, it is relatively easy to ask for leave. The recording of large-scale events is usually one week apart. The premiere of Xiao Yao’s movie is only three days away from the third stage performance, so it’s no problem to ask for leave.

When Xiao Yao was recording the program, the program team once said that he was allowed to take the new actors out of the shooting base. If Xiao Yao really took people out at that time, the program crew would definitely have followed him. Although it is a personal act for the six new actors to participate in Xiao Yao's movie premiere, it is because of Xiao Yao's participation in their show that this happened. When the four of them asked for leave, the program team also asked to send a filming team to the premiere to follow the filming.

The program "Actor's Character" has been aired for several episodes. Although it is not as good as the talent shows of those idol groups, the popularity is still very good. Even if the program team put the content of the six newcomers participating in the movie premiere in the episode after the stage play, the movie is still in the release stage, and it is still good for the promotion of the movie, so Xiao Yao did not reject the show group's request.

These six newcomers to the film premiere must have a certain degree of topicality and star power, but compared with the entire premiere, the influence of these six plus the program of Qiqu.com is relatively limited . Although Xiao Yao agreed to the program group's follow-up request, he did not make any special arrangements for them. He only gave them the right to shoot and move freely within a certain range, and asked them not to interfere with the normal premiere activities and events. process.

movie premiere,

The protagonist is naturally the main creative team of the film, and the second is the star who came to support and help the platform.

In terms of production cost, this movie can only be regarded as a low-cost movie, and among the actors, only Xiao Yao, He Ying and Sun Tingting are relatively well-known stars. Among them, Sun Tingting is also a rookie actor who appeared in a film and television work for the first time. Most of her popularity comes from her relationship with Xiao Yao and her achievements in music. So to be honest, only Xiao Yao and He Ying are the only ones in the main creative team who can stand up. However, the number of big stars who came to support and help on the stage is not weaker than the general luxury production team and star cast.

Xiao Yao's movie premiere has always had no red carpet, and this time is no exception. Such a small-budget film, without a red carpet segment, was still able to invite so many celebrities to the platform. Many media reporters who came to report and interview were a little surprised.

The reason why it is just a "little" surprise is that on the one hand, it is because of Xiao Yao's current popularity and popularity on the Internet; on the other hand, it is because of the identities and The family background, further away, is the film and television company that they jointly founded.

After the parkour movie released during the Spring Festival last year, Xiao Yao, Zhao Rui, Lin Qisan and others did not have any film and television works to come out, but their actions were not small at all. First, a few people jointly established a film and television company, and then announced two very topical projects.

A TV drama project for a newcomer to Shenzhou Opera and a movie project for a newcomer to Yandian? At first glance, it seems that they are just two fun projects with more gimmicks than actual projects, but the actual situation is that the ratings and topicality of the TV drama project are good, and it is considered a small hit. not bad. The evaluation of the industry is that after these two projects, their film and television company has basically gained a foothold in the industry.

In addition, these two projects also revealed a lot of information.

First, regardless of whether it is in front of or behind the scenes, young film and television companies really dare to let unknown newcomers take the lead in projects.

Second, apart from a few bosses who are star actors, this company has no signed artists.

When the TV series were broadcast and the movie was released, some media revealed that most of the new actors hadn't signed a contract with a brokerage company. After the TV series were broadcast and the movie was released, those newcomer actors were considered to be somewhat famous, and they basically signed contracts with brokerage companies, but none of them signed contracts with Xiao Yao and his young film and television company.

These newcomers are popularized by young film and television companies. It makes no sense that this company cannot compete with others in signing contracts. Even if there are occasional individual competitions that are not as high as the conditions offered by other companies, it is impossible to fail to sign all of them. arrive. So the only conclusion is that this company has no plans to sign artists.

Third, these two projects not only made a small profit economically, but also have a good reputation. For a new company, the first two projects have brand-new people as the team. Not only can they make money, but they can also have a good reputation, which is very rare. It's not something that can be done simply by having connections and resources. It definitely requires strong business capabilities.

After the promotional campaign of "Donkey Gets Water" started, all aspects of the film's information were also reported by the media. From this movie, the industry can see two more messages. First, all the actors in this movie have either signed contracts with other agencies or have not yet signed with a company. Young people's company does not sign artists. Second, the starring lineup of this movie has concentrated three generations of actors, old, middle-aged and young, and there are also first-line actors like He Ying. Young people's film and television companies are not only looking for new actors, but only promoting new actors.

In this way, whether it is a newcomer actor who wants to make his debut, or an old actor who values ​​word-of-mouth or wants to transform and gain a good reputation, he will undoubtedly be very willing to cooperate with this company. And those artists' management companies must be very willing to let their artists participate in the company's projects.

At the premieres of several films that Xiao Yao and others participated in before, there were also a lot of big-name stars who came to help the platform. But in general, the outside world still generally believes that those big guys came for the face of the elders in the circle of Xiao Yao and others and the future potential of their young people. This time, many media reporters suddenly felt that the film and television company established by these young people seemed to have become a new force in the industry that should not be underestimated.

Now that it has become a new force that should not be underestimated, no matter whether it is an individual celebrity or the company behind him, he will naturally not ignore it. It is not surprising that such a celebrity will come to support and help the platform tonight.

However, in any industry, the rise of an emerging force will face various challenges. In addition to its own survival and development problems, it is usually suppressed by the original inherent old forces. The same is true in the film and television industry. Even though Xiao Yao and others are the second generation of stars, with a good family background and connections behind them, but you, a wolf cub, rush in to grab the cake, presumably other established companies will not sit idly by. Can these young people stand it?

This question is something that Xiao Yao, the company's biggest boss, needs to consider. However, Xiao Yao's decision to open this film and television company was just a whim and a pat on the head. Although Ye Jiaying and other elders have also heard hints about such problems, but before such things happen, Xiao Yao does not intend to plan ahead.

The so-called "soldiers come to block, water comes to cover up", if you really encounter problems, Xiao Yao believes that with his experience in life in two lives and his head far beyond ordinary people in this life, generally it will not really be impossible to solve. Even if it can't be solved, the worst thing is to admit defeat and close the company. Anyway, these few of them have the ability and the care of their families. Even if they don't have a company, survival will never be a problem. Instead of worrying about things that haven't happened, focus on what's in front of you.

The thing in front of Xiao Yao now, of course, is this premiere.

Xiao Yao has already participated in quite a few premieres. As the host, as an investor and producer, he participated in the design and arrangement of several premieres. For the movie premiere, Xiao Yao didn't have much novelty anymore.

It's okay to go to other people's movie premieres, it's nothing more than showing your face, watching a movie or adding some performances, and at most it's a simple compliment when interviewed by media reporters. But as one of the main creative team or the film premiere of the producer, you have to greet other stars who come to help the platform, and you have to go on stage to communicate before and after the screening, and you may even have to perform. Even if the red carpet and roadshow were cancelled, Xiao Yao felt a little annoyed.

During the premiere of the animated film "Wall-E" the year before last, Xiao Yao already had the idea of ​​not having the premiere or not participating at all. However, last year's parkour movie is of great significance to the parkour team. This year's "Donkey Gets Water" is Sun Tingting's first film appearance, and it is also the first time he and Sun Tingting have collaborated on a film, which is very important to him , so even if I feel tired, I still have to do it.

The premiere is still the same process and routine. Pre-screening communication, the host introduces the main creative team, on-site interviews, let the main creative team talk about creative feelings and creations and some interesting things during the shooting, on-site media reporters and audience ask questions, the main creative team answers, and then the film is shown, and after the film is finished, there will be some Communicate after the screening, listen to the audience's impressions, and then answer some questions. Finally, the organizer came to give commemorative gifts, and collectively wished the box office a big hit.

In addition, some premieres will also arrange program performances.

Xiao Yao's previous premieres did not always have a performance, but this time there was. The performance program arranged for this premiere is Xiao Yao's live accompaniment, and Sun Tingting sings the movie's theme song "I Want You" live.

The movie "Donkey Gets Water" has only one song, which is not only the theme song but also the ending song as well as the episode song and the promotional song. The songwriter is Xiao Yao and the singer is Sun Tingting. There is no copyright issue, and both of them are also members of the main creative team Sitting on the stage, it is natural to sing live at the premiere.

This is also the only performance at this premiere.

When planning the premiere, the distributor and organizer also suggested that Xiao Yao sing the Mongolian song that the blacksmith he played sang a cappella in the movie at the premiere, or recite the blacksmith's fooling education in the movie. The few Mongolian sentences that the commissioner read aloud, or the few nonsense English sentences.

These three suggestions were all politely and firmly rejected by Xiao Yao. If Sun Tingting is asked to perform something at the premiere, Xiao Yao is very much in favor. It's a pity that the song Sun Tingting sang in the movie was the theme song of the movie, which was originally a performance. As for the poem that Sun Tingting translated for the "blacksmith" in the movie, it really didn't have any effect, and it didn't make sense to perform it.

Xiao Yao has never thought that Huaxia has very authoritative and professional film critics, so after a movie is released, Xiao Yao doesn't care much about the evaluation of the media and so-called film critics, but only cares about the box office and the evaluation of ordinary audiences.

What attracts Xiao Yao the most about the premiere is that he can see the reaction of the audience while watching the movie, and in the post-screening communication session, he can hear the media and the audience face to face for the first time, especially It is the audience's evaluation of the movie, and he can use it to make a preliminary judgment on the prospect of the movie.

The pre-screening session of the premiere lasted more than half an hour in total, and the movie was about one and a half hours long. So half an hour after the premiere, Xiao Yao could observe the real reaction of the audience when they watched the movie after entering the movie screening. Two hours later, Xiao Yao heard the audience's evaluation of the movie.

Judging from the performance of the audience watching the movie at the premiere and the audience's comments during the post-screening exchange, the movie still feels very good to the audience.

However, the premiere is only one event. Even if it is held in a theater with a larger capacity instead of a movie theater, the number of audiences is relatively limited, and the audience who will snatch tickets for the premiere is someone from the main creative team. The possibility of being a fan of a star is relatively high. In other words, generally speaking, the proportion of star fans among these audiences is relatively high. Therefore, the feedback from these live audiences at the premiere not only represents a small part of the audience, but is likely to be biased to a certain extent.

What the vast majority of ordinary audiences think of this movie, and what the final box office and ratings of this movie are, we still have to wait until the movie is officially released on a large scale, or even after the movie is released.

Therefore, even if the audience at the premiere gave good feedback, Xiao Yao was optimistic about the prospects of the film in his heart, and this optimism was cautiously optimistic.