Director’s Legend

0026 【Propaganda in progress】

() In 2004, on July 27th, Zhang Yimou's masterpiece "House of Flying Daggers" was in theaters. Since it was released on the 16th, after ten days, the movie has already exceeded 100 million. This day was Tuesday, and the movie theater was discounted. Xiao Xu bought a ticket and entered the movie theater with his girlfriend who had just talked about it.

Because it was morning and there were not many people in the cinema, Xiao Xu directly hugged his girlfriend on his lap: "Baby, you smell so good, I really want to eat you right now."

"Oh, I hate you, you are good or bad."

"Men aren't bad, women don't like them, hehe, brother, this is masculinity." Xiao Xu squinted his hands, moving up restlessly, trying to climb the peak.

"Damn it, why are you acting like a hooligan?"

"That's because my baby is so attractive."

"Cluck cluck."

The two of them made love like no one else, which angered a guy in the front row, who turned around and shouted: "Shut up, watch a movie!"

"Cao, what are you yelling at, the movie hasn't started yet, why can't you talk." Xiao Xu was very upset, and dared to yell at himself in front of his girlfriend, wouldn't this embarrass his buddies!

At this time, a man in the back row with a gold necklace on his neck stared at him, his face was full of flesh, and he slapped the chair: "Cao, if you tell you to shut up, just shut up, don't delay me watching the trailer, go out carefully and break your leg !"

After being stared at by the big man, Xiao Xu's arrogance was immediately suppressed, and he honestly hugged his girlfriend to watch the big screen, not daring to mess around anymore.

At this time, on the movie screen, there is a set of shots, a huge photo as the background, a coquettish beauty is looking at the photo, and the photo is the portrait of this beauty.

At this time, accompanied by a sound of "kill without blood", a slightly fat fat man suddenly came out from the back of the photo. The fat man said deeply: "When I was creating this work, sometimes I really felt that beauty is like a sharp knife. pierced my soul."

"You are brave enough, do you know that my boyfriend will kill someone." The beauty smiled.

"You don't need him to chop." The fat man leaned on the railing, looking like a great artist, "When I was creating, I was already dead in your hands. Besides, your boyfriend is not our obstacle. How can it be in the morning and evening."

Elegant expression, full of demeanor.

The audience in the movie theater who had not yet sat down were instantly conquered by the shamelessness of this little fat man. Just when everyone thought that the beauty would be captured by the sweet talk of the little fat man, the beauty shook her clothes, looked at the photo with disdain, and said in authentic mountain dialect: "The photo is too ugly."

Then, walk away in disdain.

"Hahahaha." The movie theater suddenly burst into laughter.

"What kind of movie is this, who made it, it's really interesting."

"Yes, it smells a little bit."

At this time, the screen changed, and it became a bus. A migrant worker brother in Tubulaji got a bottle of Coke to drink, and then asked the skinny guy next to him to help read the words written on the pull ring, "Win a prize of 50,000 yuan." The thin guy was immediately happy, and told the migrant worker brothers to go to the capital to receive the award.

"The capital? How can I get it if I haven't been to the capital?" The migrant worker brothers looked confused.

"Well, you can sell him to me. I think I have five thousand yuan in my pocket."

The people next to them all looked at the two of them. At this time, a man in a suit ran up from the back seat and wanted to give 10,000 yuan in exchange for this award. The three of them discussed in the car and all wanted the ring. The camera was shown to other passengers in the car, all tightening their bags.

Movie theater audiences seemed to think of something too.

As soon as the scene changed, the passengers in the whole car got off one by one. After a while, the car was empty, and only the skinny guy, the migrant worker, and the man in the suit were left sitting together, with depressed expressions on their faces.

The skinny guy walked back: "Brother, I haven't gotten anything out of acting for a whole morning. We are not professional in this trick."

"Hahahaha." The cinema suddenly burst into laughter.

In the middle of the picture, the migrant worker brothers, who are not a lot of people in the plains, raised their hair back, changed their previous honesty, and said impatiently: "What kind of show is it? You can just grab it if you don't want to grab it. Why bother with it?"

"Hahahaha." The audience rejoiced again.

"No, who is this brother, why are you so funny." Xiao Xu's unhappiness just now was also dispelled by the trailer, and he asked curiously, "This is the trailer, which movie is it, it must be very good. .”

"Idiot, the subtitles will be added later." The hunky man in the back row gave him a contemptuous look.

As soon as the voice finished speaking, "Shao Shuaijun's works" appeared on the screen in five large characters. The five large characters paused for a few seconds, then gradually faded away, and then a line of words "Crazy Stone" appeared, followed by a line of small characters "August 15th, released nationwide. Be there or leave."

"It turns out that this movie is called "Crazy Stone", you must come and watch it." Xiao Xu's words spoke out the hearts of everyone.

"Now I know why my brother attacked you just now. "Crazy Stone" is super good-looking. I have been waiting for a long time for the trailer." Brother Hengrou suddenly patted Xiao Xu on the shoulder.

Xiao Xu was taken aback, and when he saw that Brother Hengrou didn't lose his temper, he said, "Brother, how did you know?"

"Tch, you don't read newspapers, it's publicized every day. Does Shao Shuaijun, the director of the second film directed by a post-85 generation, know that the director of "Buried Alive" made tens of millions of dollars at the box office for 100,000 yuan. The film has profound connotations. Won the best director and best film for newcomers at the Shanghai Film Festival. Of course, a young man like you who is still in love with a man and a woman has never experienced wind and rain, so he can't understand..." Brother Hengrou sneered disdainfully, eyes Can't help but glance at Xiaoxu's girlfriend.

pick! At least 36d, a good cabbage is called Zhu Gong!

...

With the vigorous publicity of the Huayi Propaganda Department, almost all theaters across the country began to show the trailer of "Crazy Stone". Coupled with the media's publicity, the main creators went to the platforms in various cities, and they were extremely busy. At the beginning of August, "Crazy Stone" has passed the review of the State Administration of Radio, Film and Television, and can be arranged for release.

However, Huayi Brothers, considering that "Spider-Man 2" was released at the beginning of this month, in order to avoid collisions, they deliberately delayed it by more than ten days. In fact, Shao Shuaijun didn't really care about "Spider-Man 2". After its mighty release, it only won a box office of 50 million yuan, which was greatly reduced from the box office of the first film which broke 100 million yuan.

Moreover, "Crazy Stone" focuses on comedy and humor, which is very different from the audience of "Spider-Man 2".

What Shao Shuaijun cares about is that early August is the final stage of the Asian Cup, and the impact on the movie theater must be serious. So the release date was postponed to the 15th. The main opponents are "Shrek 2", "A Thousand Machines 2" and "Xiaoping 1982". Shao Shuaijun didn't have a deep influence on these movies, I just remember that they didn't win. What a box office.

It was released nationwide on August 15th, and the premiere ceremony was held on August 9th at the Yonghua Cinema in Shanghai. Huayi Brothers invited various celebrities and media professionals to make the final promotion for "Crazy Stone".

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