Chatty Hollywood

Video tapes, and the DVD that followed them, have always been an important money-making tool for the film industry.

Moreover, with the development of the times, its proportion of profits will become larger and larger.

And with profits, the moral integrity of film manufacturers has begun to lose——

After all, compared with the box office revenue that has to be allocated to distributors and theaters, the cost of video tapes and DVDs is almost negligible, and the revenue can be said to be pure profit. Who wouldn't be tempted?

The popularity of trailers and director's cuts is precisely due to this trend. In order to sell videotapes and DVDs, Hollywood production companies will do anything they can.

One of the more effective ways is to capture Oscar nominations and awards.

The reason is simple, because Oscars will increase the reputation of the film. This reputation helps select viewers who choose videotapes and DVDs.

Of course, most people who like to do this are art films with low cost and low reputation, or independent films.

Oscar nominations and awards are an effective gimmick for this type of film.

In fact, many Austrian films had very little box office revenue before winning awards. They were able to make substantial profits because of the box office and subsequent video or DVD revenue brought by the aura of the Oscars.

The company of the Weinstein brothers, who are well-known in the independent film industry, or rather infamous, has this profit model——

Choose a low-budget movie - win the Olympics - get nominations and awards - the movie becomes famous - start selling money...

However, this process is relatively long and the operation is quite cumbersome. Large production companies with relatively strong strength, such as the Big Seven in Hollywood, generally do not like this model very much.

They can afford to make commercial blockbusters and invest huge publicity expenses, so they don't need Oscars to increase their aura and popularity.

Compared with the Oscar judges' increasingly highbrow aesthetics, what they need to care more about is the preferences of the broad audience.

——This is one reason why commercial movies and Oscars are drifting apart.

However, under certain conditions, commercial films will also have the need and possibility to compete for Oscars - an extra layer of Oscar halo is always beneficial to video and DVD revenue!

The movie "Sleepy Hollow" just meets this condition——

First, this movie does have the potential to hit the Oscars, and it actually received seven nominations.

Although analyzed individually, among these seven nominations, only two or three "Sleepy Hollow" are relatively promising.

But overall, it makes people feel that no matter which award this movie wins, it is reasonable.

After all, upsets exist!

Even if a movie that received seven nominations won, it wouldn't be considered an upset at all.

This is especially true when it comes to the award for best film that emphasizes overall strength.

Charlotte ignored this point when conducting her own analysis——

He considered more about the weakness of "Sleepy Hollow" in individual awards, but failed to consider that these weaknesses could be turned into advantages to a certain extent if they were brought together with proper public relations.

It's like he also ignored that the fact that the movie was moved from 1999 in the original world to 1995 in this world also took up a lot of time advantages.

Although "Sleepy Hollow" produced by Charlotte is not the same as "Sleepy Hollow" in the original world - apart from anything else, the special effects of magic used by Charlotte already make this movie completely different. .

What's more, the "Sleepy Hollow" shot by Charlotte is not the Gothic style of the original Tim Burton.

Although it cannot be said that there is no Gothic style at all, Charlotte's version of "Sleepy Hollow" is more spooky in the dark aspects, but appears bright in the bright aspects.

——This must be the role of Charlize’s version of Katrina, who was transformed by Charlotte, and it is also an important reason why the girl was nominated for Best Actress for the first time.

It can be said,

The overall style of "Sleepy Hollow" is like an oil painting with thick ink and heavy colors, with clear contrasting colors.

Putting aside the shell of a commercial movie, it really has a strong artistic quality from many details.

And this is the point that Charlotte has most seriously ignored.

Having seen the original version and many good later movies, he did not realize the special nature of his version of "Sleepy Hollow."

He only measured the possibility of winning an Oscar based on the situation of the original "Sleepy Hollow", but forgot about the time advantage and the changes he himself brought to the film.

"Actually, your director skills are really good! If you were less qualified, you might be able to compete for the best director."

Andrew Kevin Walker chatted with Charlotte while explaining Paramount's operation at this Oscars,

"According to our survey, many of the judges liked the scenes you shot for "Sleepy Hollow". This is the main reason why we were able to win the best photography and best art direction."

Of course, the quality of the movie "Sleepy Hollow" is relatively high. It just has the possibility of winning an Oscar, but it is not the real reason why it won the best film statuette.

——Charlotte and Andrew have made it clear before.

What really makes Paramount willing to invest heavily in public relations for the movie "Sleepy Hollow" is the second reason——

Second, the video for Sleepy Hollow is about to be released, not long after the Oscars.

According to the tradition of Hollywood movies, video tapes or DVDs are generally released within 3 to 6 months after the movie is released.

"Sleepy Hollow" was released on Halloween in 1995, and the Oscar ceremony was held on March 25, 1996.

All in all, it's almost time.

Therefore, Paramount, which had invested in "Sleepy Hollow" and was able to share the profits from the video revenue, came up with the idea of ​​using Oscars to get another vote.

"This is an order issued by Her Majesty the Queen herself!"

Andrew shrugged at Charlotte.

"Shirley Lansing!?"

The only person who can be called "Her Majesty" by Andrew Kevin Walker, a mid-level and high-level producer at Paramount, is naturally Shirley Lansing, who is currently the chairman of Paramount Pictures Group.

As the first woman in the history of Hollywood to lead a front-line film group, Shirley Lansing is currently the most powerful woman in Hollywood. It is not an exaggeration to be called "Her Majesty the Queen".

As far as Charlotte knows, the woman who was idolized by Jodie Foster is indeed very shrewd.

And now it seems that "Sleepy Hollow" can win the best film at this Oscar, which seems to be another clear proof——

"Shirley feels that most of the seven nominations for "Sleepy Hollow" do not have an advantage, but the judges' psychology is very strange. They may have a compensatory mentality because of their continuous rejection of "Sleepy Hollow" - "

"So you are applying this compensatory mentality to the best movie?"

Charlotte interrupted Andrew's story,

"Did you make some deal with Jodie Foster that I don't know about?"

PS1: "The Devil Wears PRADA" is actually "The Devil Wears PRADA", the translation is just different. Released in 2006, starring Anne Hathaway and Meryl Streep, it is very famous. PS2: This 3 to 6 months is actually the time when we can see high-definition version of blockbuster movie resources. In fact, it is thanks to those selfless devotees. PS3: Wait, no, as the author, I should stand on the side of the copyright owner! Didn’t you hear the sentence above? Please support the genuine version more! Also includes subscriptions. PS4: As mentioned yesterday, there are three updates today, as a sign of the end of the limited exemption! PS5: This is the first update!