Carefree Prince In Tang Dynasty

In fact, the principle is also very simple, but Zhao Ke was limited by the simple thinking of the Tang people and didn't understand it. Li Xin didn't care, but patiently explained.

"Suppose I am a customer now, and I have one hundred Wen in my hand." Li Xinxin gestured, "I have two similar restaurants in front of me for me to choose from, or in other words, they all want to earn the money I have. Baiwen. If there is not much difference between the two restaurants in my eyes, then in an ideal situation, would each of them earn me 50 Wen?"

Zhao Ke nodded with a vague understanding.

Li Xin continued: "But at this time, one of the restaurants, let's call it Restaurant A, has launched some new discounts or other delicious dishes, which makes me prefer to go to his restaurant, right? It will cause his family to earn more of my money, while the other restaurant, that is, Restaurant B, his family can only earn less? Because I only have a total of 100 yuan in my hand, and my money is It’s not going to grow out of thin air, is it?”

Zhao Ke nodded again.

"Then, what if Restaurant A takes advantage of his family's advantages to open a pre-deposit membership card system like I said, and I deposit all one hundred coins in Restaurant A, what will happen?" Li Xin asked.

"Restaurant A will take all your money, but Restaurant B will not earn a cent!" Zhao Ke suddenly realized.

In a certain period of time, the cost that any individual will spend on eating out is almost constant. If Changyilou can absorb all the money, it will not only greatly increase its own profit, but also reduce the profits of other restaurants. This is why all kinds of washing, cutting and blowing styling houses in later generations like to trick customers into signing up for membership cards.

Of course, there are more reasons than that.

When there is no membership card, everyone will spend carefully and carefully. Because it is a subtle psychological pressure to settle the money once for one consumption. However, once the membership card is issued and the pre-deposit is made, the checkout and consumption behaviors are separated in time and space, and it is difficult for people to clearly feel the relationship between "consumption" and "spending more money", which is subtle will increase consumer spending. This is also the reason why people's consumption desire has been improved unprecedentedly after the popularity of electronic money in later generations.

Because the human brain is more accustomed to dealing with physical property information rather than virtual digital property. Spending a dollar bill that is actually in your hand will feel more distressed than spending the 10,000 in your account balance.

These reasons are not so easy to explain clearly to Zhao Ke. Therefore, Li Xin did not continue to analyze in depth, but changed the subject and said: "Our membership card is priced ten times, and those who can afford it are from very wealthy families. These customers are our first-floor members. The most important pillar of Yixiaolou. Most of the profits come from this customer group. Once they apply for membership cards, Yixiaolou will not be able to get half a dime of profit from them. You say, Yixiaolou can How to do?"

What else can I do? It's closed.

This is a masculine conspiracy that cannot be avoided. Unless Yixiaolou can make rapid progress in hard power and come up with the ultimate means that can compete with Changyilou's drama and food, otherwise it will definitely not be able to withstand this wave of membership card system.

Zhao Ke couldn't help laughing.

To put it bluntly, the reason is very simple, but she did not dare to underestimate what Li Xin said just because of this.

That's right, no one denies the straightforwardness of these principles, but why has no one seen or summed them up before? Even Zhao Ke, who claims to be smart, didn't understand the relationship between the box on the table in front of him and the collapse of Yixiaolou until Li Xin explained it carefully. Therefore, although these principles may seem simple, they are actually not simple at all.

Li Xin didn't know what Zhao Ke was thinking, but he began to briefly explain the specific implementation of the membership card based on his previous considerations.

"After applying for the membership card, the customer can receive a key, which is the membership card. His accounts are kept in the box in our store." Li Xin patted the box next to his hand, "This is it. The first time a customer comes to spend, he will give us his key, we will open his box, record a sum in the account, and then leave two bills, one for the customer and one for us, for future reconciliation. In addition, in order to avoid fraudulent use of the membership card after it is lost, customers can leave a password with us in advance.”

"Password?" Zhao Ke frowned.

"It's a password. You can use any poem or anything, and we will make a record here. We must match the membership card and the password before we can record the bill." Li Xin nodded while thinking, "This is the only way to be safe. When the time comes Customers can also use the password and identity proof to renew a key."

Zhao Ke looked at Li Xin in surprise.

Even thinking about what to do after the customer loses the membership card, how did the prince's brain grow?