Carefree Prince In Tang Dynasty

Ever since the Changyi Building first adopted furniture such as high tables and back chairs, many wood merchants saw the huge business opportunities contained in them, and spontaneously turned into furniture merchants, wantonly imitating similar furniture for sale, earning a lot of money. Bowl full. In the era when there was no copyright law in Datang, this kind of behavior was certainly not wrong, it was just an expected and normal phenomenon. This is the real reason why Li Xin insisted on getting Li Shimin's exclusive inscription.

Before the official opening of Li Xin's IKEA furniture store, these businessmen took the first opportunity and made a lot of money in the emerging blue ocean market of the furniture industry. Therefore, they have very good expectations for the future of this market, and then expanded their production.

Originally, their ideas were not wrong. If Li Xin did not get the unique brand "IKEA" and did not get a huge brand effect with the name of the royal family, then even if he really opened a furniture store, at most he would rely on novel designs, a little more. It only occupies a small market share, and other furniture manufacturers can still make a lot of money.

However, Li Xin took out such a golden signboard.

The power of brand effect is unstoppable, and it has occupied the market share of most desks, bookcases and other large furniture, and this is precisely the most profitable part. Secondly, since the desks and chairs have already been bought from IKEA, there is no need to use other houses for other day-use beds or ordinary desks and chairs in order to save money, right? Just get a whole set

This is what most consumers really think.

The combination of these factors has created today's situation: IKEA's furniture is not enough to sell, and other people's furniture is piled up but cannot be sold.

These furniture have been processed, so it is naturally impossible to resell them in the form of logs or raw materials to recoup the cost. We can only try to sell them to others to pass on the losses, or throw them in our own hands and eat the bitter fruit. So here comes the question? Who will buy these furniture? The answer is obvious.

Yang Xu is also one of the many furniture merchants affected by IKEA, and he is the most courageous one. He continued to invest a lot of his own money in this industry. He thought he could make a lot of money, but he didn't expect to be reduced to this point now, and he would be very happy if he could not go bankrupt.

As the saying goes, people are forced out. Yang Xu didn't want to sit still, so after thinking about it, he came up with this whimsical idea: now only IKEA furniture can be sold in Chang'an, and his furniture is still not enough to sell, so if I can hand If you sell the furniture here to him, wouldn't that solve the problem?

As soon as this idea came out, it seemed to take root in Yang Xu's mind, and he couldn't get it out. Therefore, although the name of the King of Chu was very bluffing, he still couldn't hold back, and brought a lot of gifts to the King of Chu's mansion to ask Li Xin to see him.

Li Xin was not surprised by the appearance of people like Yang Xu. In other words, he had anticipated today's situation from the very beginning. After all, looking at the entire Tang Dynasty, no one dares to say that he understands the laws of business and economics better than him, right?

Although Li Xin's fundamental purpose of opening a furniture store is to promote a more advanced and convenient life concept and subtly change the conservative atmosphere of the people of Datang, he does not deny that he wants to make money. Therefore, he is a bit angry with these pirate dealers who have damaged his interests, so he has to teach him a lesson, right?

Li Xin looked at the dejected Yang Xu, and slowly said: "The name IKEA was bestowed by His Majesty, and its quality is also related to His Majesty's face to a certain extent. I will never allow it to appear for sale." The phenomenon of defective products, every piece of furniture produced by IKEA must have quality assurance. At this point, I only trust my own craftsmen. Who knows what quality furniture you sold me? If you ruin my IKEA name, are you going to take the responsibility?"

Hearing this, Yang Xu managed to force a smile, and said, "My lord is indeed wise. It's a villain who is blinded by profit and a little whimsical. The villain will leave now."

After speaking, he got up and wanted to leave, but Li Xin suddenly changed the subject: "However, if you can be more honest, I can also buy the furniture in your hand and use it as firewood."

When Yang Xu, who was in despair, heard this, he didn't care about Li Xin's idea, and immediately said with all his will: "The villain doesn't have high demands! As long as he can keep his capital!"

"Preserve capital?" Li Xin sneered, "You still want to protect capital at this time? Is this also called not demanding?" For those who don't understand the situation, he will not have a good face.

Yang Xu was stunned.

Li Xin originally planned to teach these speculators a lesson, so how could he be merciful at this moment? He stretched out three fingers and said: "I can eat all the furniture in your hand for three thousand coins, it depends on whether you are willing or not."