"I don't know how much do you know about Tianxing Pharmaceutical?" The person in the public relations department did not directly answer Li Xian, but first spoke to Li Xian.

"It's a lot stronger than us in terms of family background, but it's a lot worse than us in terms of medicine." Li Xian was a little unsure, but he still replied.

"The problem lies here. Do you now know the price of drugs issued by Tianxing Pharmaceutical?" The public relations department asked Li Xian again.

During this period of time, Li Xian has been busy refining medicines. Until today, he came out to learn about the recent sales. He really didn't know the price of medicines issued by Tianxing Company.

"I don't know this yet, but the price of our medicines is also very low, and there is almost no profit after conversion. At such a price, I think it is impossible to have such a small sales anywhere."

Li Xian said to the people in the public relations department. After speaking, the woman in the public relations department smiled and said, "Even if we think about things like this, it's cheap and easy to use. You can eat it wherever you go. Open, but the problem lies here."

Li Xian was a little confused, and then the woman from the public relations department spoke again: "According to our recent market survey, when Tianxing first released the first batch of medicines, the price was lower than the price you set."

Li Xian nodded slightly. He knew about this, so now he would release another drug in order to seize the market, and the price was set lower than that set by Boss Chu.

The woman in the public relations department continued: “After your recent drug release, Tianxing Company’s response speed was very quick. It directly lowered the price and launched a series of marketing strategies. In the end, it was better than yours. It's more affordable."

Said that Li Xian finally understood. The feeling that Boss Chu is fighting a price war with himself. The lower the price he sets, Boss Chu will continue to push down the price. Up to now, Boss Chu is probably doing it. Trading at a loss.

"How much did you push the price that day?" Li Xian didn't say nonsense. Now that everything is clear, all he has to do now is to make adjustments immediately and put forward his own marketing strategy to resist Chu boss. .

"Two-thirds of the price of your medicines." The person in the public relations department said.

"Okay, I see, I'm sorry to trouble you, I have things on my side, so I won't keep you."

Li Xian said to the woman in the public relations department that the woman didn't talk nonsense, nodded slightly, and left.

"What do you think of this matter?" Boss Lin asked Li Xian.

"The estimate surnamed Chu is really going to die with us to the end. I can estimate the cost of refining medicines. They cut one-third of the price at once. I'm afraid they won't make a dime now."

As Li Xian said, Boss Lin didn't say a word. He knew that Li Xian would definitely be able to deal with Boss Chu's actions.

"Our medicines are still profitable. We will continue to cut prices, and see if the surnamed Chu dare to go down."

Li Xian continued. Boss Lin looked at Li Xian's appearance and sighed. He had no good way, so he could only continue like this.

"Well, this time we also cut one third and sell it at cost." Boss Lin said directly.

Since you want to beat the price to the end, you can simply go ahead. The price of your own medicine is the same as Boss Chu's, but the effect is better than Boss Chu's medicine. People will naturally choose their own medicine.

Li Xian looked at Boss Lin in an unbelievable way. Originally, he wanted to reduce it slightly and make a hard cost. He didn't expect Boss Lin to directly mark the cost price.

"Then it's settled, I'd like to see how much money Chu can spend."

Li Xian looked at Boss Lin and said.

On the second day, the price of new drugs issued by Li Xian’s company in all stores in the province was reduced by one-third, which was basically the same as the price of Chu boss’s medicine. At the same time, the preferential rate was even better than Chu boss’s. .

There was no other reason, the cost was there, and even if it did, Li Xian did not lose money.

On the other hand, Boss Chu was not so calm after hearing the news of Li Xian's price cut in the office.

"Master, do you see the formula of his medicine?"

Boss Chu looked at the old man opposite with a gloomy expression, and asked.

"This pill has never been sold in the market, and I have not even heard of it. I am sorry that the old man can do nothing."

The old man held a pill in his hand and said to boss Chu.

After Li Xian introduced this medicine to the market, Boss Chu bought the pill immediately. This is why he can do so much. His sense of smell is very sensitive no matter what. .

It was also because of this that he was able to respond in a timely manner no matter what kind of situation he was facing, but after receiving the news of Li Xian's price cut today, he couldn't sit still.

His medicine is not as effective as Li Xian’s, but he wants to control the market through price. As long as he can gain a firm foothold, he will definitely be able to gradually erode the market that Li Xian occupies. But now Li Xian is It is clear that there is a price war with him.

And now his medicine has fallen to its cost price, and if it drops again, it will lose money. This medicine is very popular. If there is a profit, this medicine will bring him huge wealth.

On the contrary, if this medicine loses money, it will also cause Boss Chu to lose a huge fortune in a short time.

It can be said that it is time for Boss Chu to take out his patent leather and take out his financial resources.

Originally, Boss Chu still wanted to be able to crack the formula of Li Xian's medicine, in order to reduce his own cost, and this would also give him a breather.

But now this idea may fall through.

"Boss Chu, Li Xian's company has adjusted the price to be the same as ours, and the discount is greater than ours. What should we do now?" Boss Chu's female secretary frowned.

"Reduce the price and continue to reduce the price. I don't believe that Li Xian can continue to fight with us!" Boss Chu said, rubbing his eyebrows. He still can't mass produce other medicines. He wants to rely on this medicine to compare with Li Xian. One way can go.

"How much?" the female secretary asked again.

"Another one-third." Boss Chu said. After hearing Boss Chu's words, the female secretary said immediately: "In this case, our medicine will lose 10 yuan per box, and the loss will be about 1 million a day."

"I know! Just do what I said!" Boss Chu drank to the female secretary a little annoyed. ..

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