Big Manga

In December, with Madoka Magica wrapping up, Phoenix launched its biggest promotion since Carnival.

This time the publicity was spread across all parts of China, and it spread across every big city with a population of one million. Coupled with the high popularity cultivated by "Magic Girl Madoka", in just a few days Within a few days, hundreds of millions of people knew about the release of "Magic Girl Madoka Magica".

The media exclaimed that this is a miracle. No comic company has ever produced such a large-scale advertisement for peripheral products. This approach of Phoenix Company makes people completely puzzled.

And what's even more surprising is that the first batch of merchandise was released on the day "Magic Girl Madoka Magica" ended, and it was officially released on the Internet after the animation was broadcast. Possibly—because Phoenix doesn't have reservation channels.

After the last episode of the animation is broadcast, the peripherals of "Magic Girl Madoka Magica" will be sold online, but the number of online sales is only 500,000 sets. Offline sales will also be carried out in various parts of China. The sales agents are Datang and Longquan. The stores of these two companies have penetrated into the third-tier cities and can guarantee to cover most of the people.

"Online 500,000, even if two well-known game companies only have 100 sets in each store, the merchandise prepared by Phoenix Company will exceed 50,000 to 6 million."

After simple calculations, some reporters found that the number of peripherals prepared by Phoenix Company was astonishing. Five to six million sets of peripherals were more than the total number of comic peripherals in the previous three years. Can Phoenix Company really sell them?

"impossible!"

Not many believed it would be a success, and while Madoka Magica was a hit, it's hard to believe that so many merch items would be released in an untapped market. However, this number explains another problem: why the Phoenix Company waited until the end date to release.

With such a large-scale comic peripherals, the production of Phoenix Company can't keep up, and they need time to stock up.

However, during the time it was in stock, its advertisements were spread all over the place, and everyone knew about it—Zhongxia Company didn’t do anything to stop it, and even gave up the advertising space in Ninghai to Phoenix Company.

This is the conclusion that Ding Yanghua came to after thinking for a day. "Magic Girl Madoka Magica" is already popular, and it's useless to stop it. It's better to use this opportunity to see how much tricks Phoenix Company can play. If the impasse in the surrounding markets is broken, Zhongxia Company will also be able to rush forward.

The surrounding market expanded, and the biggest beneficiary was Phoenix Company, followed by Zhongxia. Zhongxia also has an advantage. Their comic reader base is no less than that of Phoenix Company, and they have abundant funds. If the surrounding areas can develop,

It will become a new battlefield between Zhongxia and Phoenix, and it is not certain who will win.

"Change!"

Ding Yanghua hung a poster in his office with only two words on it: seek change. The competition between Zhongxia and Phoenix has always been in manga magazines and animations. Now there is an additional path. Although there is an extra risk, it is also an additional opportunity. It is better than the current suppressed one.

So he didn't resist, on the contrary, Ding Yanghua prepared to meet the storm just around the corner. The center of the storm was focused on the broadcast of the final episode of "Magic Girl Madoka Magica". The advertisement has already been broadcast, and the quality of the final episode of the animation directly determines the quality of Phoenix Company's peripheral sales.

A few days passed by, and soon it was the day when the twelfth episode of "Magic Girl Madoka Magica" was broadcast.

Early this morning, after Ding Yanghua got up and washed, he sat at the dining table and ate breakfast.

"Meiping, turn on the TV."

He ordered his wife to turn on the TV. Ding Yanghua used to watch the morning news of CCTV while having breakfast, and every time he finished watching the news, it happened to be the time for him to go to work.

His wife skillfully turned on the TV, and Ding Yanghua watched it while eating noodles. The news was the same as usual at the beginning, nothing major happened recently, and it didn't matter whether you watched it or not, but in the middle of the news broadcast, Ding Yanghua was stunned—an advertisement for "Magic Girl Madoka" appeared on the news.

"Today our station will broadcast the final episode of "Magic Girl Madoka Magica": My best friend..."

It's not surprising that CCTV News advertised "Magic Girl Madoka". In fact, Zhongxia Company had done several CCTV advertisements before, and "Magic Girl Madoka" was not the first time it appeared on CCTV news. It was posted once when it started broadcasting, and in order to strengthen the advertising effect in the past few days, there has also been a preview of the end of the animation on the news network.

From the end of the last episode to the present, many TV stations including CCTV have advertised "Magic Girl Madoka", and the effect is very outstanding. Ding Yanghua received the forecast report yesterday. Affected by these advertisements, today's broadcast The ratings of "Fire Boy" will drop by more than 20 percentage points compared to the previous episode.

The ratings of the last episode of "Fire Boy" were already very low, and the current ratio is even more exaggerated, equivalent to half of its normal level. This means that when the final episode of "Magic Girl Madoka Magica" is broadcast, all other animations at the same stage in Huaxia will lose at least half of their audience.

But this is not surprising, Ding Yanghua has long been prepared. What surprised him was that the news this time was different from the previous ones. In this morning news, CCTV even broadcast a one-minute interview with the cartoonist He Xi. In this one-minute interview, He Xi clearly stated that "Magic The ending of "Madoka Girl" will be very healing.

"Healing? Are you sure it's not causing depression?" The CCTV reporter also confirmed with He Xi: "Mr. Show us?"

"Of course!" On the TV, He Xi wrote the word 'healing' on the paper, and then said: "Although the tone of this animation tends to be dark at the beginning, the ending is warm and healing, please rest assured .”

The news ended here. The interview did not mention the preview of the last episode. The focus was on the word 'healing' that He Xi said.

Ding Yanghua was shocked: "It turned out to be a healing ending..."

Because of the preview painting before, he felt that the ending should be very happy, but after He Xi admitted it, he still felt empty in his heart. After 11 episodes, such a sad and gloomy animation can be healed in one episode. This ability to manipulate the plot is amazing, and no one in Zhongxia Company can do this.

And once this news is broadcast, the viewership of "Magic Girl Madoka Magica" will definitely increase! r1152

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