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Luo Mao looked at the scene in front of him in surprise. watermark ad test watermark ad test

At 7 o'clock in the morning, outside a newly opened Longquan game store in Suhua City, dozens of players lined up happily waiting for the game to be released, while Luo Mao and his colleagues stood at the back, both of them looked very unhappy. Optimistic, with so many people queuing up in Suhua City, it seems destined that the sales of "ad" will exceed that of "Happy Sakura Gakuen".

"Senior, don't worry, this is He Xi's brand effect." The colleague cheered up and smiled: "It doesn't mean that "ad" is excellent, as long as these people take it home and play for a few hours, the buying boom will pass .”

Luo Mao nodded heavily. In fact, he understood that the number of people queuing up now has nothing to do with the quality of "ad", but a manifestation of the dual appeal of He Xi and the advertisement. uncomfortable.

"Maybe I really underestimated Teacher He Xi..."

He thought so, maybe He Xi hadn't released a game for too long, and he underestimated He Xi's influence. He originally thought that when He Xi launched the text adventure game again after a year, his popularity should have dissipated, but the scene in front of him broke the fluke mentality. Not only did He Xi's popularity not dissipate, but it increased a lot over time .

And there are players following the trend in the team...

"Are you all fans of Mr. He Xi's comics?"

"No, I don't read comics, but I have been looking forward to the new game released by the author of "fate/stay". The price of this "ad" is very high. I think the quality should be good. I plan to buy it and try it at home."

"I came here because I saw an ad."

"Is this game so good? I'm here to buy it for my boyfriend. I don't know what kind of game it is!"

There were many similar conversations in the team, and Luo Mao felt relieved after listening to them. Many of these people are curious and follow the trend to buy. As long as they are disappointed after playing, the enthusiasm for buying "ad" will drop, and in the final analysis. He Xi himself made a serious mistake in pricing the game. The collection pack contains all age versions, and the price is 200 Huaxia coins.

"Will an idiot buy it at this price?" Luo Mao thought to himself. But at this moment, a person in front of the queue suddenly yelled at the game shop owner: "Boss, I want a collection bag, why didn't I see it?"

Luo Mao was shocked. Is this really stupid? He looked up, only to find that it was a boy who looked like a junior high school boy, and he couldn't help but heaved a sigh of relief: "Under eighteen, you can only buy the full-age version and the collection package. Most of this team are adults, and the others probably won't." as same as him."

"Gone.

"At this time, the owner of the game store glanced at the junior high school student and said with a smile: "You are a little late. The collection packs are all sold out, you'd better buy the all-age version for 140 Huaxia coins. "

"All right……"

The junior high school student nodded in disappointment.

But Luo Mao's eyes widened, the collection bag is gone? How is this possible, the door has only been open for half an hour. How could it be gone?

"Li Hu, how many collection packs are there in total for "ad"?" He nervously asked his colleagues around him, who thought for a while: "It seems to be 50,000 sets in total, and Longquan Company may be worried that they won't be sold out, so the first round is limited to 50,000 sets. set."

50,000 sets, Luo Mao calculated in his mind, according to the number distributed across the country, the number of each store is very small, and the number is different in different regions, some stores may not have it yet, and this store itself may only have a few sets, so look at it It's no big deal when it sells out. (Pingnan Literature Network)

Even so, Luo Mao was still a little uneasy—today's atmosphere was too strange.

Longquan Company, headquartered in Yanjing

At eight o'clock in the morning, the company was also shrouded in a strange atmosphere. The employees gathered together and whispered, which made Li Longshan, who had just started work, very dissatisfied.

"What's going on?" He walked into the office, then called the secretary and asked, "Why did I see that some employees in some departments were absent-minded today, what happened?"

"Mr. Li..." The secretary bowed his head to him, and said, "We just calculated that "ad" was released at 6:30, and as of 7:30, the sales volume of this game has exceeded 70,000 copies."

Li Longshan was stunned: "What did you just say?"

""ad" sold more than 70,000 copies in the first hour of its release!" The secretary glanced at him, and reiterated: "The biggest contribution to this number is the collection pack, which sold nearly 40,000 copies, and the 18 banned version exceeded 20,000. copies, the full-age version is close to 10,000 copies!"

This time Li Longshan heard clearly that "ad" sold 70,000 copies, that is to say, within one hour, the sales of this game exceeded 10 million Huaxia coins! ?

This number shocked Li Longshan, but after all, he is a person who has experienced the world, and Longquan has released more popular games than this, the vice president calmed down after a moment of shock: "What's the matter with this number? The collection pack is twice that of the 18-ban version? And the full age is less than half of the 18-ban version?"

He felt that this ratio was abnormal, especially the collection bag, which was almost sold out in just one hour.

"These data have been confirmed. The sales of the 18-year-old version are within expectations, while the all-age version is better than we expected, but it's not surprising. The main reason is that the sales of the collection package are very surprising..." The secretary paused, Then he opened a document and said: "We analyzed the sales of collection packs in various places and found that these collection packs were bought by a small number of people. We can be sure that they are game dealers..."

"Mr. Li, we underestimated the influence of game dealers in advance, and we didn't expect them to be interested in "ad"!" The secretary said, but Li Longshan shook his head solemnly: "No, those should not be game dealers..."

His eyes flickered: "We underestimated He Xi."

Game dealers will be interested in "ad"? That is obviously impossible. Text adventure games are only a minority, and not many game dealers are interested yet. So those dealers are not so much game dealers as they are "He Xi dealers" who are specifically targeting He Xi's works.

Li Longshan was a little helpless. He never expected such a group of people to exist. If he had known this, he should have prepared more collection bags.

"President Li, without further ado, how about we add some collection bags?" The secretary also thought of this matter and made a suggestion.

"No, forget it." Li Longshan thought for a moment, and felt that it was not a good idea to increase the collection pack: "It is a limited edition, and it will be sold out as soon as it is sold out. Adding it randomly will cause turmoil. We will release the second edition of the collection in a few weeks. Bag."

He smiled with satisfaction: "And we can recover the advertising cost, which is already very good."

For the sales of 10 million Huaxia coins, Longquan Company received more than one-fifth of it, which is 2 million. And this is just an hour's return. In a few weeks, the sales of "ad" will be multiplied several times. No matter what, Longquan Company will not lose money-their advertising fee is only 6 million.

"Did the company expect this kind of scene long ago?" The secretary was a little curious, and he said, "Mr. Li, with all due respect, I still don't understand why the company wants to advertise this game. He Xi is just a cartoonist, he He has no interest relationship with us at all, why should he show his favor?"

His problem is that Longquan employees and even many outside media are puzzled. After all, "ad" is a low-cost game, and any well-known game in Huaxia can exceed its value. Why does Longquan take the initiative to do it? Working with Phoenix?

"This is a kind of strategic investment. You don't have a long-term vision." Li Longshan glanced at the secretary and asked, "I'm talking about a person. You should know the writer named Ah Si, right?"

"En." The secretary nodded. This is a famous novelist, but he didn't know why Li Longshan mentioned this person.

"Ah Si is now a director. He turned his novel into a movie with great success and has become a big star in the film and television industry. The same goes for the writer named father-in-law. He made a movie with Ah Si, and it was also successful. ..." Li Longshan said: "Then there are San Shao and several novelists with the names of fruits and vegetables. The games adapted from their novels are very popular... Now the top five network in China is called "Zhuxian" A game is also an adaptation of a novel.”

"The recent new game called "Afeng, I want to be on the headlines" is also the writer Aunt Wang..."

"Wait! I understand!" The secretary wiped his sweat and said, "The company thinks that Mr. He Xi, who is the number one cartoonist, has the possibility of adapting his work into a game?"

Li Longshan nodded.

"Yes, regardless of whether He Xi wants others to adapt it or create it himself, now is the era of pan-entertainment, and a work may evolve into animations, movies, novels, games and other things. And the comics industry is developing by leaps and bounds, He Xi Standing at the pinnacle of this industry, he will expand outwards sooner or later..." He sighed: "It's just a matter of time, there is no harm in Longquan's good relationship with him."

Zhong Xia would not benefit from He Xi, and Long Quan would not offend him of course.

Li Longshan finished his explanation. He saw that the secretary had nothing to report, so he let him go out.

After the secretary left, Li Longshan picked up an all-age version of "ad" that was on the table. After opening the paper box, there was an exquisite character album and two CDs inside. The picture book is the picture book of all the characters in "ad", including the introduction of the characters, and the CD is divided into a game CD and a separately burned music CD.

If it is a collection pack, there will be more pictures in the album, and there will be an extra pack of playing cards for all characters, bookmarks for random characters, and a mobile phone pendant for that character...

"The painting is very good."

Li Longshan flipped through the album, then took out the CD and put it in his notebook: "Anyway, it's fun, I'll come and have fun too..."

"That boy He Xi, what kind of game did he make?"

How much value "ad" can create can only be known by playing it yourself.