Big Manga

On Wednesday, March 11, there was a long queue again at the bookstores where "Weekly Girl" was released in Ninghai City.

Wang Jian has not seen such a scene for a long time. He is a reporter from the East China Newspaper. He has previously reported the scene when "Weekly Boys" was released. The popularity of that time is still fresh in his memory.

However, with the birth of Zhongxia, Phoenix Company's comic magazines are no longer as popular as before. Usually, the number of readers who pick up the weekly and daily magazines at the newsstands in bookstores is more than that of two weekly comic magazines.

There are two factors in this. One is the mass production of Zhongxia comics. Relying on the large-scale cartoonists, it launched a daily magazine sales model. Although this model is very fake, the focus of the daily magazine on Tuesday is different from that on Monday. Essentially a weekly magazine. But in any case, new magazines come out every day, which is a very cool thing for readers.

In contrast, Phoenix, which only launched two days a week, naturally seems to be lagging behind. In addition, the quality of "Weekly Boys" and "Weekly Girls" is uneven, and it cannot compare with the overall quality of "Zhongxia Daily".

Under these two factors, the press generally believed that Phoenix Company handed over Ninghai, the manga base camp, to Zhongxia Company as a result of the doomed development, so they paid less attention to Phoenix Company.

However, Wang Jian always had an idea in his mind. He felt that Phoenix Company would be defeated steadily by Zhongxia Comics. One of the important reasons was that He Xi did not release new works.

He Xi serialized a work in "Weekly Boys" and "Weekly Girls", and with time, the novelty of readers has disappeared, so the release of Zhongxia comics will produce such a big change.

This kind of thinking, today's hot scene is the best proof...

"Damn it, so many beauties!"

The person who exclaimed was Wang Jian's partner He Jin, a photographer, who was excitedly taking pictures of the bookstore with his camera: "When the Zhongxia Daily was first released, it didn't seem so spectacular!" "

Wang Jian nodded. In the first week of Zhongxia Daily, the lively scene was less than half of what it is today. The bookstore in front of them had two floors, and the queue for the comics section upstairs had already reached the first floor. And the team is full of young girls, it looks like a country of daughters.

"There are so many women, I'm too embarrassed to even interview them." Wang Jian smiled wryly, but He Jin was different, his eyes glowed brightly: "What are you afraid of? We are reporters. When we go to interview, they won't say anything."

He was a little ready to move.

"Right……"

Wang Jian straightened his expression,

Go to the bookstore.

"Let it go, let it go!"

But before they entered, a young man ran out of the bookstore. He was out of breath, his face was flushed, and he held a magazine in his arms. Wang Jian noticed that it was "Weekly Girl".

"Wait, He Jin." He stretched out his hand to grab his partner who wanted to approach the 'Daughter Country', and then walked towards the young man: "Hello, sir? We are reporters from the East China Newspaper. Can you accept our interview? "

Wang Jian smelled the perfume from the man's body. It was the perfume of the women who lined up in the bookstore. It seemed that this man was very rich.

"reporter?"

The man was taken aback, and said in a panic: "Don't interview me, I don't accept interviews. When I entered the bookstore, there were not many people there. Who knew there would be so many women behind. This was an accident—I didn't mean anything obscene. !"

He misunderstood that the reporter wanted to interview him in the women's crowd, Wang Jian smiled: "Don't worry, we are not interviewing this matter, we just want to ask this magazine..."

Wang Jian pointed to the "Weekly Girl" in the man's hand.

The man was stunned, and then wiped his sweat: "Oh, so you are investigating the situation of Teacher He Xi's new work. Let me tell you earlier..."

His expression became much brighter, and his professional sensitivity let Wang Jian know that this is a reader who will accept interviews and answers, and he found a good match today.

"Sir, "Weekly Boy" will be released tomorrow, why did you come to buy the magazine of "Weekly Girl" today?"

Wang Jian picked up the paper and pen. Ready to record.

"I'm a fan of Teacher He Xi, and I've been looking forward to his new work for a long time. It's true that today is a girl's manga, but I still don't want to miss it." The man touched his head and said with a smile: "And didn't you cut a lot of manga this week? " "Weekly Girl" costs 12 yuan, which is too cheap, and there is no pressure to buy a copy."

"Yes, indeed."

Wang Jian nodded as he wrote. The Phoenix company had an unprecedented large-scale cut this week. Although some readers were dissatisfied, in the past, the price of one magazine could buy two magazines, and the price reduction was also favored by other readers.

"Is there any other reason?"

Wang Jian continued to ask.

"Also? And Teacher He Xi's girl manga is also very good! Last time "Inuyasha", my colleagues and I read it as a boy manga." The man laughed: "We think this time The shojo comics must be the same as last time, so I went to work today... a few colleagues helped me finish the work, and I rushed out to buy magazines."

"Ah, that's right." The man turned his head to He Jin who was about to take a picture and said, "Don't take pictures, my boss is not here today, if you put me in the newspaper, he will scold me to death tomorrow!"

"it is good."

He Jin put down his camera. He took so many photos a day, and very few people could finally report them, so it doesn't matter whether he takes a photo of this man or not. The main interviewees today are girls, and of course we will put beautiful girls in the newspaper tomorrow.

"Don't worry, we seldom publish people who don't want to report. Even if we do, we will pretend to make you invisible to others..."

Wang Jian felt that the appearance of a man with a mosaic face in the newspaper was also a very interesting publicity, but he couldn't say it out, so he continued to ask: "Are you satisfied with Mr. He Xi's new comics? Is it the same as "Inuyasha"? same type?"

"No, it's not the same..."

The man shook his head, with a disappointed expression on his face: "The new manga is a typical shoujo manga. I originally wanted to buy a few copies to take back, but now I can just take one back and hand it over."

"Typical shojo manga?"

Wang Jian quickly wrote it down, he was surprised, no wonder there were no male readers in the bookstore, it turned out that He Xi's new comics were typical girls' comics. He wondered, why would He Xi give up the previous style of killing both men and women?

After the interview, Wang Jian and He Jin walked into the bookstore. This time their goal was very clear. They interviewed different types of female readers, and the answers they got were surprisingly similar.

Those female readers who have seen the reading samples are full of praise, praising He Xi's new work as excellent. The girls who hadn't seen the sample were also very excited. They knew from other sources that He Xi had published a girl manga, so they ran over excitedly.

"Ms. He Xi has always been biased toward male readers. Even girls' comics like "5 Centimeters Per Second" use the male protagonist's perspective. Although they are all great, I have always expected him to write a comic suitable for girls!"

"But this "Yoran High School Male Public Relations Department" is very good, I think it is better than Qin Ya's "Star"."

"This is an orthodox girl manga. I like it very much. It proves that Teacher He Xi is willing to listen to everyone's voice. But after reading it, I found that Teacher He Xi is really good at everything and can draw everything well! I hope He can draw more types of comics, don't limit yourself."

Wang Jian also saw some housewives who came to buy "Weekly Girl" and their answers were very interesting.

"I like idol romance dramas. After watching the first episode of "Sakura High School Male Public Relations Department", I feel like it is telling the story of Cinderella becoming a princess... Although it is a bit cheesy, which girl does not have such a dream? , I like this cartoon very much.”

"My daughter asked me to buy this, but after looking at the sample, I think I can watch it with my daughter. The handsome guy in it is so eye-catching... What are you laughing at? No one stipulates that middle-aged women can't look at handsome guys, right?"

"I think that kid He Xi will soon become the talk of square dancing and mahjong parlors..."

After the investigation, Wang Jian basically confirmed the effect of He Xixin's comics: This is a reverse harem work that makes women crazy and men don't like it...

This result made him a little disappointed. He felt that He Xi had followed the path of following the market, but in the end when interviewing the owner of the bookstore, Wang Jian had an unexpected surprise.

"I'm very satisfied with Mr. He Xi's new work, which is "Yoran High School Male Public Relations Department"."

The middle-aged male store manager replied with a smile: "When Teacher He Xi released "Inuyasha", the sales volume of our bookstore was also very hot, but there are too many male customers, which is a big problem."

""Weekly Girls" and "Weekly Boys" were originally magazines with completely different readership groups. I think that if Teacher He Xi continues to publish manga for both men and women in "Weekly Girls", then its positioning may be different from that of "Weekly Boys". Confusion, even homogenization, I think that's dangerous."

"Mr. He Xi may not care, but as a professional cartoon company, Phoenix Company must have a clear positioning in its magazine classification to cultivate a readership. This is also good for the development of comics. If they are all confused, cartoonists will not be able to write. For niche works, everyone will write neutral comics.”

The bookstore manager's answer made Wang Jian understand. It turned out that He Xi was repositioning the two magazines of Phoenix Company. He could take all men and women, but other cartoonists did not have this ability.

"In this case, is Teacher He Xi binding his own hands?"

Wang Jian always thought this was not a good thing, especially for He Xi.

"I don't think so..." But the manager of the bookstore didn't think so, he shook his head and said with a smile: "Mr. Now he may have confidence."

"He can create a sales miracle with only female readers!" ()