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Early on Monday morning, Zhou Qian woke up and got ready for work.

Phoenix Plaza intends to use the broadcast of "Stupid Test Summoned Beast" to carry out commercial promotion. Many shops in the plaza have offered discounted prices, and any customer who spends 500 in the plaza today can get a lottery ticket , with which the lottery will be drawn after the animation airs in the afternoon.

The prizes of the lottery are not big, just the limited peripherals and dolls of this new animation.

Before today, the peripherals and dolls of He Xi’s animation were all sold after the animation ended—it was also released in the middle of the animation, so like this time, it will be released in the form of a lottery when the animation premieres. It's also something that hasn't happened.

\u0026n～～novel; Zhou Qian wanted to take this opportunity to see how many fans this event could attract. Apart from promoting Phoenix Plaza, another purpose of her doing this was to test the early release of merchandise and dolls. feasibility.

A long time ago, someone from Phoenix Company proposed the idea of ​​selling peripherals before the animation broadcast, but it did not get the approval of half of the people. In the eyes of many people, the sales of peripherals are directly linked to the popularity after the animation. What will happen.

But on the other hand, He Xi’s animations are different from other animations after all. His brand benefits have already risen, and each animation always raises a lot of expectations before it starts broadcasting.

But before she could do it, she needed an experiment to convince the rest of Phoenix that she could do it—and today was her experiment.

Zhou Qian plans to achieve three results in this experiment. Her biggest purpose is to test the effect of the animation brand "He Xi", followed by marketing Phoenix Plaza, and the last one is to train a girl.

"I'll leave it to you to arrange the lottery draw in the afternoon. This is the first job I've given you. Don't let me down." Morning. Zhou Qian called Liu Yun and told her.

After Meng Huo came over last time, she decided to train this girl, and today is her first assessment. Liu Yun's body has been in a tense state since the morning. She knows that the work in the afternoon may determine her future development, and she is very nervous.

"Minister, how many people participated in the lottery?" Liu Yun asked.

"I don't know this!" Zhou Qian shook her head. In order to ensure the effect, her prizes are only animation goods, but no one knows how many people will come for the prizes of "Stupid Test Summoned Beast". This animation has not yet aired Woolen cloth!

"There are two hundred prizes. How many people will be drawn and how to arrange them are up to you to investigate and judge by yourself."

Zhou Qian didn't give Liu Yun too much advice. In her eyes, this job is not a difficult task - as long as you observe the number of tourists in the square and the sales of each store, you can roughly know who can participate in the lottery. how much.

Of course it's not difficult. But it is very cumbersome. The number of tourists is changing all the time, and the consumption is not a single consumption. It takes a lot of time and effort to investigate the number of people in the lottery draw. At the same time, you have to be able to estimate—Liu Yun must predict the final number of people a few hours in advance. There is plenty of time to prepare.

This job is quite difficult for a college student who has just graduated from school. Zhou Qian asked her not to miss a tourist's lottery ticket, but also not to prepare too many lottery tickets.

She has already done the relevant work. They also sent enough people to help Liu Yun, if Liu Yun couldn't do such a small event well. Then she has no value in cultivating upward.

On the other side, on CCTV, Zuo Peng's anticipated animation was broadcast.

After the Phoenix Company sent the sample, the CCTV animation team watched the first episode of "The Stupid Test Summoned Beast" several times. Everyone who watched it said it was good. Zuo Peng felt that this animation would break the ratings record again. .

It has been more than half a year since He Xi left. CCTV has been buying animations from other companies, and there are no popular new animations, and the ratings have dropped a lot, which also put a lot of pressure on Zuo Peng.

"Should be able to save a lot of viewers this time..." Just as he was expecting the animation to come soon,

It's noon this day. A female employee suddenly brought a message: "The team leader, Deputy Director Liu asked us to reduce the broadcast time of "The Fool's Test Summoned Beast"."

Zuo Peng was stunned by the sudden news.

"Reduction? What's going on? Why should it be reduced?" He stood up in surprise. The director of CCTV has gone abroad to discuss work these days, and Deputy Director Liu is in charge of CCTV's daily affairs. Cut it down, and that's a big *hassle*.

"Deputy Director Liu said that the duration of "Stupid Test Summoned Beast" was longer than other animations, which delayed a very important advertisement time." The female employee said: "He asked us to cut the question-and-answer session at the end of the animation. "

The animation plot length of "Stupid Test Summoned Beast" is the same as He Xi's previous works, but there is something special about the end of this animation. In addition to the preview of the next episode, which is the usual animation, it has more than 20 seconds. question Time.

This question-and-answer session has nothing to do with the animation plot, but it is very meaningful. The core of "Stupid Quiz Summoned Beast" is school and quizzes, so Island Studio added a question after each episode of the animation, asking some not very esoteric knowledge, and the next episode reveals the answer.

Zuo Peng likes this link very much. It is not Phoenix Company that benefits from this link, but CCTV. This link is specially set up for their TV station. After the audience knows the answer, they call CCTV to answer, which can strengthen the interaction between CCTV and the audience.

"Cut the Q\u0026A session? No, this setting is so good, why cut it!?" Zuo Peng said coldly: "This kind of session can shorten the distance between us and the audience and cultivate a more loyal audience. I disagree with cutting it. Drop it!"

Now the competition in China's animation market is fierce, every TV station is doing everything possible to shorten the distance with the audience, how can Zuo Peng give up.

"Leader, we all know that we need to interact with the audience, but this thing is too imaginary, and there is not enough data to prove how useful this link is."

The female employee said that although the question-and-answer session of "Stupid Quiz Summoned Beast" is meaningful, it is difficult to measure how meaningful it is-the original 20-second advertisement has data to prove its value.

Once the animation is broadcast, if the question and answer session is not cut, CCTV will lose the advertising revenue of this time period every week. And this ad is still a prime-time ad, even if you don't consider the ad time occupied by the replay of the animation - the 20-odd seconds on Monday alone, after more than ten weeks, it's worth millions of dollars in revenue.

"And the team leader, the price we paid for "Stupid Quiz Summoned Beast" is already very high, and we have to provide prizes." The female employee saw that Zuo Peng didn't speak. He reminded again in a low voice: "Vice Director Liu thought our bid was too high, and he was dissatisfied. If he denies this again, wouldn't it be too embarrassing for him?"

Zuo Peng's face smelled bad, he frowned, and started to pace around the office.

From the perspective of economic benefits, the question-and-answer session of "Idiot Quiz Summons the Beast" does not have any benefits for CCTV, but the negative benefits are more obvious. Because in addition to sacrificing advertising time, they have to draw some viewers who answered the questions correctly every week to give rewards-if there is no reward. How can the enthusiasm of the audience be mobilized?

"Let me ask Teacher He Xi..." About two minutes later, Zuo Peng resigned, picked up the phone on the table, contacted Meng Huo's secretary, and then connected to Meng Huo.

Meng Huo was working at the island studio, and was taken aback when he received the call. He didn't expect such an accident to happen on the day the animation was broadcast.

"It's okay for you to cut it out." But Meng Huo didn't pay much attention to this link. Neither the content nor the trailer was cut out. Cutting out this interactive link would not have any impact on Phoenix Company.

But his straightforward answer made Zuo Peng hesitate.

"Mr. He Xi. Let me ask again." He asked, "You also have this link in the animation of "Idiot Test Summoned Beast" for Su Hua and TV Tokyo?"

Meng Huo replied yes, "The Stupid Test Summoned Beast" premiered on CCTV. But both Su Hua and TV Tokyo have also obtained the right to broadcast, and in the animation he gave to each TV station, the questions in the Q\u0026A session are different.

After hearing Meng Huo's explanation, Zuo Peng's attitude immediately reversed.

"That can't be done, absolutely can't be cut..." After putting down the phone, Zuo Peng thought to himself, "I finally won the first broadcast right. If our TV station's animation is different from theirs, wouldn't it be a waste of money to buy this first broadcast?"

Although Zuo Peng didn't know how many viewers would participate in the interaction, after watching the animation, he really felt that the animation was very good - its question-and-answer session was also very meaningful, if both Su Hua and TV Tokyo had this session, and There are also gifts for the audience. Didn't CCTV lose face and the trust of the audience?

He didn't hesitate anymore, and immediately found the deputy director, and insisted on his point of view with him.

"Do you think the 20 seconds of this animation is more important than the 20 seconds of the advertisement?" Deputy Director Liu frowned and asked, "It won't affect the plot and shorten the preview, why can't it be cut?"

Zuo Peng shook his head: "Deputy director, I believe audience satisfaction is more important than advertisements, we can't release an animation that lacks something."

"...but I don't think there's anything missing." Deputy Director Liu said with a smile, "Zuo Peng, are you making a big deal out of a molehill?"

Zuo Peng didn't feel that he was making a fuss out of a molehill, he had this kind of premonition, he felt that the 20-second interactive session would produce a different effect, but he didn't know how to prove himself, how to convince the deputy director.

After thinking for a long time, Zuo Peng suddenly asked: "Director, do you have any children at home?"

"Yes." Deputy Director Liu nodded: "My grandson is just five years old...you don't want me to ask him, do you?"

Zuo Peng was speechless. He really planned to ask the deputy director to ask his own children——now Huaxia’s children like He Xi’s animations, and they just need to ask if they allow He Xi’s animations to be cut into two parts. Ten seconds, to ensure that they all have only one answer.

But the child is only five years old, so it is obviously not suitable for the audience of "Stupid Quiz Summoned Beast". Although he may like "The Little Fairy", it is difficult to convince Deputy Director Liu with this animation - "The Little Fairy" is The ratings king of feature-length animation.

"...Okay, I understand what you mean." But when Zuo Peng was thinking about how to continue to persuade the deputy director, the deputy director had already seen his persistence, thought for a while, and said: " Well then, we won’t cut the first episode.”

The question-and-answer session in the first episode is not cut, it depends on the enthusiasm of the audience, if it is very enthusiastic, then it can be maintained. If it's not enough enthusiasm, then cut this link from the second episode of 967499/'\u003e.

"Is that all right?"

Deputy Director Liu asked, because Zuo Peng insisted that he had already made a compromise, and it was impossible to make any further concessions.

Zuo Peng nodded happily: "It couldn't be better."

He didn't expect there to be such a good method. Whether to cut or not is left to the audience to decide. If not many people answer the questions raised in the animation, then delete this link, and Zuo Peng won't feel bad.

And in this way, the audience will not question why CCTV is different from the other two TV stations. CCTV's advertising time is so precious, naturally it will not be given up to a useless animation segment.

"But how do we judge whether it is successful or not?" The only thing Zuo Peng still has doubts about is what standard they will use to judge the effect of the question-and-answer session of "Idiot Test Summoned Beast".

"It's very simple, just look at the number of answers." The deputy director said: "There will be no prizes in the first episode. If there are more than 5,000 answers, I agree to keep this link."

"No prizes, five thousand!?"

Zuo Peng was immediately disappointed in his heart. This standard is too high. If there is a show with a host, it is better to get a little bit, but at least 20 seconds of questions in the animation, and there is no reward, how can there be 5,000 answers to the questions? audience?

This is not something you want the audience to answer. CCTV only provides two ways to answer questions, one is to send a letter, and the other is to answer by phone. The first method is rarely used by people, and there is no Bonus, no one picks up a phone.

"Deputy Director, this is only a 20-second session... Shouldn't your standard be lowered a bit?" Zuo Peng asked cautiously.

"This is the lowest standard, and it can't be lowered any further." The deputy director flatly refused. He felt that he had already made a concession and didn't want to make any more concessions: "This is the prime time, the time with the highest ratings, if you can't reach this level , it’s not as useful as placing one more ad.”

Zuo Peng immediately felt that there was no hope. Although "Stupid Test Summoned Beast" was very interesting, he didn't think so many people would come out to answer a question from the animation unless they were idle.

The afternoon passed quickly, and at six o'clock in the evening, after the commercials, "Dumb Quiz Summoned Beast" began to play on the TVs of many families. (To be continued.)

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