Another World Under My Pen

While Sun Peng was busy slam dunk and Hua Mulan, a set of things related to him had just crossed the ocean and came to Frankfurt in Europe.

The Frankfurt Children's Book Fair will open soon.

As one of the largest and most attended book fairs in the field of international children's books, the Frankfurt Book Fair has always been the vane of the children's book publishing market. In addition, Europe is now a major publishing center for children’s books and one of the three major book markets, so every book fair will welcome thousands of publishers and distributors from all over the world, tens of thousands of visitors plus local The number of visitors to an exhibition is at least hundreds of thousands.

So seeing that it was about to start, Zhao Minglu stood up and said, "It's almost time, everyone quickly check again... Xiao Li, there are too few catalogs outside, so quickly unpack one more box!"

"Ok, I'll take it down immediately!"

Young Xiao Li quickly took out a box of catalogs from the cabinet, and hurriedly started looking for scissors with another young girl.

"Ugh."

Looking at the two young people in a hurry, Zhao Minglu secretly sighed.

Two cucumber eggs!

This time I came to Frankfurt to participate in the book fair by Zhao Ming’s tape team. I wanted to bring two capable veterans over. As a result, the guys were all lazy and greedy, and no one wanted to be tired of it-sitting back and forth more than twenty For an hour’s flight, we have to deal with thousands of exhibiting sample books, and we don’t know how many waves of visitors are received. People can get tired and thin a week!

Therefore, old oilers are not willing to come to work like book fairs.

"If you put it away...tsk!"

Zhao Minglu couldn't help but miss it when he remembered that he had just graduated from university and worked.

At that time, Sunflower Publishing had just started to try to go out. When I participated in the Frankfurt Children's Book Fair a few times before, my colleagues were more enthusiastic! After all, for ordinary people, there are still relatively few opportunities to go abroad. Who wouldn't want to be able to come to Europe at public expense?

Although I'm tired, I can see it, right?

But now it is the twelfth time that Sunflower Press has participated in this exhibition. The qualified ones have come several times. Zhao Minglu has come for the fifth time, and he has long lost his freshness. So in desperation this year, Zhao Minglu had to take these two young men who had just worked every two years. Although they were capable and able to endure hardships, there were so many things to remind him. It was too exhausting!

If possible, Zhao Minglu really doesn't want to come.

After all, participating in the exhibition company will not allow you to travel everywhere, at most it is to switch to Frankfurt, Zhao Minglu said that he has long been tired of seeing the architecture and scenery of this city...

Looking at the two young men with a cautious look, Zhao Minglu said, "I will start entering in a while. It will be very hard today and tomorrow... Everyone, work hard, and I will stay at the door from the third day. Two can go out and go around. It's hard to come to Frankfurt, how can you not check it out?"

Zhao Minglu felt a pain at the thought of having to laugh all day.

"what?"

Hearing Zhao Minglu said that the first reaction of the two was not excitement, but surprise and anxiety.

"Ah for what?"

Rolling his eyelids, Zhao Minglu explained: "In the first two days of the book fair, we only accept publishers and distributors as usual. This is also our busiest time! But after two days, we let go, and we are all over for business talks. Most of the people who enter the venue are locals and ordinary people who specialize in reading books. When the time comes, there is no interest in staying. It's better to go out and play."

"But, what about these books?"

The little girl who was temporarily sent to help asked with a dazed expression.

"Sell it!"

Posing his lips, Zhao Minglu said: "If you don't sell it, do you plan to find the goods to be shipped back? If you have that money, let's not print a few more copies for the next time! We will send some sample books to customers in the past two days, and the rest will be ordinary When people enter the venue, they are all dealt with cheaply!"

Books may be expensive for ordinary people, but they are really worthless in publishing houses!

In fact, if only the printing cost of a book is counted, it is often incredibly low, and one-tenth of the price cannot be more! But if you include the royalties or remuneration for authors, plus the labor of planning, editing and text editing, plus the cost of art editing, typesetting, publishing, distribution, management, taxation, etc., after deducting the book’s distribution discount, then The cost will be added up.

However, the cost of a few thousand books is only tens of thousands of yuan, and it is definitely not worthwhile to transport them back to the country for thousands of miles.

Therefore, it is a good choice to deal with it at the exhibition at a cheaper price. On the one hand, even if the discount is low, it will definitely be higher than the printing cost. On the other hand, it can save the freight back. You can make a lot of money when you enter it. . Moreover, the economic situation in Europe is not particularly good these years. Ordinary people are very active when they have the opportunity to pick up bargains at the exhibition. Even if they are not sold out, there is not much left...

"Ouch, it's started!"

Just when the two young people's eyes were shining, they wanted to continue to ask, Zhao Minglu saw the crowd at the gate gradually starting to enter the venue, suddenly refreshed, and quickly exhorted: "Okay, don't talk anymore, stand still. Up!"

After participating in the exhibition for so many years, the position of Sunflower Publishing House is getting better and better.

It turned out that they were all small booths at the corners of the second and third floors. Not many people noticed it all day long. But now that publishing houses have become increasingly stable in the domestic market and are beginning to make efforts in overseas markets, the investment in this kind of exhibition is getting higher and higher each year, and they dare to cover several floors like other world-class publishing houses. The area of ​​the booth, and then used money to create a dazzling appearance of the exhibition hall.

You don't have the strength, why should people pay attention to you? Talk to you?

Therefore, such an exhibition basically means that the richer the publishing house, the more noticeable it is, because they are willing to spend money to build a fashionable booth, while still being in the most eye-catching position. The location of Sunflower Press this year is not far from the gate, and it can already squeeze into the top ranks among all exhibitors.

It’s too late to be proud of it, because the crowds are already coming.

"Remember, smile!"

Before the crowds walked to their booth, Zhao Minglu finally exhorted: "You should deal with general consultations by yourself. If you plan to cooperate after the talks, let them find me..."

Zhao Minglu did not go on, because the first guest had already come to the door curiously.

"Hello, sir!"

When the two young people were a little nervous, Zhao Minglu was the first to welcome the past with a warm smile on his face: "We are from Huaxia's Sunflower Publishing House. Are you interested in learning about our works? During the year, our books have been on the shelves in eleven European countries..."

"Really? That's great."

Not commenting on Zhao Minglu's words, the middle-aged man who came here asked politely: "Can I take a look at it? If it is convenient, it would be better to give me a catalogue!"

"Of course, you are free!"

Looking at the flash of smile in the other's eyes, Zhao Minglu's smile was still full of enthusiasm.

It is certainly not easy for China's publishing house to come out. Zhao Minglu, who is in charge of the European market full-time, understands this. Not to mention the disdain in the eyes of this middle-aged man, what kind of situation he hadn't seen when he first came out? Never experienced? What Zhao Minglu still remembers still fresh is that when he first came to attend the conference, people came in with curious eyes all day long, but there were only three interested parties all day long!

But what he knows more clearly is the progress of his own publishing house's influence and the growth of its achievements over the years!

As China’s economy has become the number one in the world, its influence has become greater and greater, and of course, because the level of domestic children’s book writers is getting higher and higher, and gradually being able to catch up with the world’s footsteps, Sunflower Publishing’s overseas market is also difficult but firm Pioneering!

No one can stop the rolling tide.

Therefore, the expression of the middle-aged man will not cause any psychological fluctuations in Zhao Minglu at all. He still looks at the other person walking into the platform with a smile, and then greets the next guest with a smile: "Hi, James, long time no see! "

"Hi, Zhao, good morning!"

The second guest was obviously an old friend of Zhao Minglu, who came up with a warm greeting and a big hug!

"..."

Seeing the familiar greetings between the boss and a handsome blond old man, the two young men suddenly lit up.

Old customers come to your door so soon?

After chatting for a few words, the handsome blond man smiled and said, "Zhao, the picture book about the twenty-four solar terms last year is great. Many French people who are interested in Chinese culture like it very much!"

"Hehe, it's a pity that sales are a bit lower."

With a slight smile, Zhao Minglu replied politely.

As a product that Sunflower highlighted last year, these two sets of picture books sold more than 10,000 sets in France, and the results are not bad. But if compared with the set of picture books of the Chinese zodiac in the previous two years, it is far behind.

"No, it's already pretty good."

Waved his hand, the handsome blond man said seriously: "In fact, compared to your other picture books, what I want to say is that this kind of picture book that showcases Chinese traditional culture is really good. After all, everyone is now very interested in the East. Interest, you...or what we need is time."

"Thank you, hope it gets better and better."

After blinking, Zhao Minglu said with a smile.

The West has occupied the mainstream culture of the world for hundreds of years. How many years has it been since China came out? The current achievements have been accumulated over a long period of time.

Turning his head and glanced at the dazzling collection of picture book sample books, the handsome blond man smiled and asked, "Zhao, is there any excellent book introduction this year?"

"Yes, not a lot!"

Reaching out for a gesture, Zhao Minglu walked into the booth with a handsome blond: "We have brought more than forty sets of new books this year, most of which are works with a strong Chinese flavor. Of course, there are also several sets of picture book stories suitable for Europe. Very interesting……"

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