American Fortune Life

The circulation of most British newspapers has declined, but the market foundation of newspapers is still there, and a certain number of readers continue to retain the habit of reading newspapers, making the shrinking speed of the newspaper market slower than that of other countries.

In fact, each newspaper is backed by a large group, and the purpose of running a newspaper is more for political influence than simply for economic profit. Regardless of whether it is psychological endurance or strength, it can actively cope with the current situation of the decline in the paper media market.

In Andy's view, if he wants to gain a foothold in a strange country, the newspaper is undoubtedly the best entry point. It will undoubtedly play a huge role in expanding his influence on the country's society through newspapers and driving other industries under his banner to expand into new markets. .

Murdoch bought newspapers in the UK mainly to expand his influence in the UK and the world. In Andy's view, newspapers are insignificant in the hands of Murdoch, and he does not expect newspapers to make money.

If the independent newspaper had only two paper media, Andy would not take over after he had the standard newspaper, but he valued all the property rights of the attached website.

As the websites of the four major newspapers in the UK, they are not doing badly, but the newspapers did not persist in the previous digital transformation, and the model of charging paper media and providing free content online is unsustainable.

Andy really wants to redesign this news website, which already has a good influence in the UK, to lay a solid foundation for future digital newspapers.

In 2007, due to the limitations of the network and mobile equipment, it will take a lot of time to develop into the convenience of reading with mobile phones and taking photos in the future. The survey data given to Andy by the think tank is that 28% of young people aged 18-24 said that they have not read newspapers in the past year, and 57% of young people said that they only read news online in the past year, but for a long time The newspaper-reading atmosphere formed is still strong, especially among the middle-aged and elderly people.

So, after dinner, Andy has already started to lay down at his desk to draw up plans for the future of the British newspaper.

For the young people who have started not to read newspapers, Andy will use a trendy new newspaper named "i" which he named "i", which is cheaper, the thickness of the paper media is reduced, the quality is improved and condensed, and it is equipped with a paid subscription version of the Internet, which is enough to attract them. attract them.

The free Evening Standard has seized the commuter market in public transportation places such as subways and train stations.

The middle-aged and elderly people who buy the largest print media will make the news of "dulibao" more unique and valuable. With the selling point of "I have what no one else has", it will focus on the quality of the articles, provide analysis, investigative reports and other articles, and give full play to the news of the newspaper. An important function of the website—influence on the region, becoming a credible source of local news, analysis, etc., and information verification is the weakness of the website's news.

The Trinity covers all age groups in one net, so that the influence covers the entire British society and even the whole world. After all, the so-called mainstream Western values ​​are still dominated by Britain and the United States. Sometimes it is really a very useful sharp knife to influence public opinion.

In fact, after the economic crisis, big conglomerates and some wealthy billionaires used cabbage prices to control these paper media newspapers that have gone downhill. Not to mention Amazon and other big groups, just a single Buffett, with 142 million is almost like sweeping goods The acquisition of 63 regional newspapers in the United States is crazy.

Whether you admit it or not, the power of media and public opinion is terrifying. Once it becomes large, the possibility of being dominated will be greatly increased.

When the news that Andy once again used the miraculous "1 yuan to buy "The Independent", one of the four major British newspapers, came out, the media all over the world were in an uproar.

This is the second time that this 23-year-old billionaire bought a media with great influence for one dollar.

The "Times" reported on the front page headlines, a super large black and white close-up of Andy with his head slightly bowed to the side, and the slightly upturned smile at the corner of his mouth, so that everyone can see his calmness and confidence. And the title only uses the word "Empire" in red letters.

The British "Financial Times" used the company names and team logos acquired by Andy to pile them up casually,

Use "The pace of acquisitions has not stopped" to introduce in detail all the commercial acquisitions that Andy has taken place in the past few months since the acquisition of Marvel.

The headline party "The Sun" even used a photo of Andy getting out of the car and walking up the steps with a bottle of golden Ace of Spades champagne in his hand, with the words "Andy Smith, the real winner!" in black The headline became the headline, and on the side, it listed the stock market, football, newspaper, champagne, supermodel, and goddess in black. Each word was followed by a red check mark, and only the last one was "what else" There is a big question mark after the word.

. . . . . .

Andy looked at the Sun newspaper in his hand and reported his trip to England and France in detail. Of course, because of Andy's caution, the trip to Cannes would naturally not appear in the report.

But it still can't stop this damn gossip tabloid from making all kinds of hidden speculations to create scandals. It seems that it is also afraid of being caught by Andy and sued in court. After all, Andy sued two or three nonsense tabloids when he was in the United States. I almost lost my life.

Tut tut. . .

clatter——

Andy closed the newspaper, glanced down at the bird's nest digging out under the desk, and savored the morning extra meal specially made by the big boss as a distressed assistant. It was still a familiar taste. . .

The refreshed demon king was lazily lying on the deck chair on the private balcony, basking in the warm sunshine that is rare in London.

The pretty and ruddy Tori is wearing a black OL skirt, and the collar of the white shirt can clearly see the hemisphere of the white xi and the very dangerous trench, especially leaning over intentionally to put the coffee on the small table by Andy's hand Time.

"Boss, when are we going back to China?" The little assistant sat aside, picked up a red grape, wiped it on a white napkin, and brought it to the mouth of the big devil.

"It's just two days. Du Li Bao has just completed the handover and needs to be stabilized before leaving. And since the plan has been issued, it is natural to see how the current management's working ability is. After 10 o'clock, they I will come and report on their understanding of my plan and the implementation of the plan.”

Andy also wanted to return to the United States as soon as possible. Not only was Ivana in New York urging her, but even Charlize Theron, who could temporarily cover her belly with a coat because of her bulge, wanted to see him before flying to Australia.

Fortunately, Scarlett, the black widow who likes to make trouble, was trapped in Barcelona to make a movie. However, Andy is not at ease about Woody Allen, an old scumbag. In addition to sending bodyguards to "protect" her, he will also Call or video chat with SAO every few days.

Well, having too many women is a little troublesome, but for men, this is definitely a painful and joyful ultimate pursuit. No matter how troublesome it is, having several goddesses at the same time will keep pestering them endlessly.

Of course, regarding the various gossips that have been going on in Europe during this period, I can hear my girlfriend Ivana's displeasure on the phone. In fact, if it is purely a gossip, she will not have such She is also dissatisfied now. After all, her boyfriend is a pissing guy, and she knows it well. Doesn't it mean that paparazzi will help her keep an eye on her wherever she goes, so she doesn't have to worry about Andy messing around outside.

But with the teasing and ridicule of this woman, Amanda Hearst, Ivana was a little depressed and angry.

In this regard, Andy can only hehe.

When he was having a headache for his group of women in his mind, the little assistant Tori saw another assistant, Christina, waving at her, and soon she realized that the person waiting for the big devil had arrived.

He stood up and went back to the living room. After getting to know Christina clearly, he turned and returned to Andy, and said in a low voice, "Boss, the people from Duli Newspaper have called. Do you think it's time for a meeting now?"

"Well, let them come in." After speaking, he sat up straight from the recliner, reached out to pick up the coffee, and followed Tori, who was twisting his waist, back to the living room safely and completely, motioning for a group of people to sit, Just look at a car from the future and have a heart.