American Fortune Life

The atmosphere in the meeting room of the Evening Standard was a bit depressing, which was inevitable. After all, it had changed to a new owner. No one knew what would happen next, and how the new owner would arrange the management of the original newspaper.

Installing the boss's cronies, or kicking out the management, and even more exaggerated management changes, are all very likely to happen. You must know that the young and handsome billionaire in front of you is not a good boss. He will kill decisively , It is not unheard of to report mercilessly.

"Yeah." With Andy's solemn expression, the air in the meeting room seemed to be a little stagnant. Everyone's eyes were on him, and the representative of the United News Agency looked at him with a serious face. Di is very satisfied with this effect, life and death are at stake, and the feeling of being in control is fascinating. He also knows that the superior aura of successful people is slowly cultivated in this way.

"Before the acquisition, my think tank gave me the suggestion that the reform of the newspaper office is needed. After 182 years, the standard newspaper industry is undoubtedly overstaffed in the number of departmental personnel. Although there are reasons for the decline of the paper media and the prosperity of the Internet, a daily Evening News, with a circulation of 500,000 copies, has sold less than 200,000 copies, and lost 10 million pounds a year, which undoubtedly shows that the newspaper has a big problem."

Andy's words made everyone in the Standard newspaper look ashamed, and everyone was worried about their future in their hearts. Many people had already thought of the difficulties after losing their jobs.

"However, I rejected the suggestion of large-scale layoffs, because the next reform of the newspaper office will use many people. Although many people will not face the fate of being laid off, they must be adjusted and their salaries will be reduced to reduce The newspaper is mentally prepared to lose money, if I can't accept it, I don't mind laying him off..."

"call--"

The stagnant atmosphere in the meeting room was obviously relieved after Andy's voice fell, and someone could even hear a sigh of relief.

"Today, the representative of the United Newspapers was also here. My first decision was to personally lend 20 million pounds to the newspapers to alleviate the financial crisis and to use it as a fund reserve to survive the winter of the financial crisis. After all, Standard Newspapers can no longer borrow from banks. The payment has come."

Andy's words made the management of the Evening Standard look happy, but the representative of the United News nodded with a bitter face, thinking about whether they would dilute their shares with a capital injection.

Now it seems that this young man has no such plan at all. He just wants to drag them to death without any effort, and increase the debt burden of the Evening Standard. Dividends, not to mention the power on the board of directors, it seems that this young man doesn't care about them at all, well, he has become a mascot.

"Secondly, from next week the Evening Standard will become the first official newspaper in the UK to become free.

. . "

Wow——

There was an uproar in the meeting room, and everyone stared at the new boss in astonishment, as if they wanted to confirm if they had heard it wrong.

"That's right, it's a free evening paper, a free newspaper like the subway newspaper!"

After Andy's flat tone was reconfirmed, everyone's faces were not calm, and the representative of the United News even asked with a dark face: "As a shareholder, we are interested in this..."

"I don't need to ask for your opinions!" Andy looked at the other party with cold eyes, and directly interrupted the other party's questioning, "Also, don't interrupt me when I am speaking. You must understand the rules and do not set an example!"

"You—" The representative of the United News Agency, who blushed angrily, glared at him, but there was nothing he could do. As the absolute major shareholder, Andy Smith could do whatever he wanted.

"I don't like people who are rude. We are in a meeting. You have hindered the normal progress of the meeting. Please get out!" As Andy's contemptuous voice fell, the bodyguard sitting at the door stood up, exuding a chill The breath walked to the opponent.

"This gentleman, please!"

"You—" With a face as dark as a pot, he was invited out in the eyes of everyone. He wanted to shout a few words at first, but seeing the bodyguard like a giant tower, he held back everything he said.

"Okay, the irrelevant people are gone, and the meeting continues." Andy said indifferently as he watched the door of the meeting room close again.

"I know that ending 180 years of paid history and being a free newspaper will be confusing to some people, but to turn a profit there has to be a change, we don't want the 50p, but the annual fee will give us market share , after the surge in circulation, relying on our nearly 200-year distribution history and influence, advertising profits will skyrocket.

At the same time, the national distribution will be canceled, and the future distribution area will only be limited to Greater London and surrounding areas! "

The management of the Standard newspaper in the conference room has become mentally numb. This kind of reform is more subversive than layoffs. It is a complete abandonment of tradition, yes, nearly 200 years of tradition.

"Although it is a free subscription, the content must not be ambiguous at all. Our national and international news and the regional leadership of the City of London must not be given up. Entertainment gossip, sports reports, life editions, some commentary articles, and even comics With the horoscope, one is indispensable.

Want to go see a movie in the West End? The list of theaters is all there, and there are usually reviews of popular plays. Where there are discounts, big gifts, and information in small advertisements, you can't miss it.

Before the revision starts this week, 12 subway lines in London must be covered, and 273 station lobbies must have special free newspaper boxes. I want to make the Evening Standard the most famous free newspaper in London. . . "

The people at the Standard Newspaper stared. There are less than 4 days left, so why is it so urgent? . .

"boss..."

Andy looked at Mullins, the manager of the Standard Newspaper who was speaking, and couldn't help but nodded and said, "Say it."

"Ahem, Boss, isn't the 4 days a bit too tight? After all, it needs planning and manpower preparation..."

Andy couldn't help but smiled, and said in his heart that he was waiting for you to ask. "Otherwise, why do you think I didn't conduct large-scale layoffs to save money?

Aren't the rest of the staff, apart from the reporters, editors, and necessary personnel, all hands? Set up a new department, the Marketing Department. If you don’t want to be laid off, you can join the Development Department. After the publication is published at 4 pm every day, it will be distributed to major subway stations, bus stations, and office buildings. "

"..." Everyone in the conference room was silent.

Andy looked at Dougville, the editor-in-chief with a very tangled expression, and said, "Doug, the quality of the content of the newspaper cannot be reduced in the slightest. I hope you can control this."

"Understood the boss."

Seeing that the other party nodded in earnest, Andy nodded in satisfaction, and turned his eyes to the director of the advertising department, "Your advertising department needs to expand its personnel, and the newspaper office can recruit talents if there are any. It needs to be redesigned, the advertising department will become the most important department of the newspaper in the future, I hope you don't let me down, I hope to see results in three months!"

The director of the Mediterranean Sea in the advertising department couldn't help but shiver. He is a smart man, so he naturally understood the meaning of the new boss's words, and replied a little excitedly: "Boss, don't worry, our advertising department will not let you down."

"Then we'll wait and see!" Andy withdrew his gaze, looked at the newspaper manager Mullins and continued: "Starting from this year, the 50-year-old Evening Standard Drama Awards, the 30-year-old Evening Standard Awards and the Standard Evening News British Film Awards, these three awards with great influence in the Commonwealth have increased investment. This is undoubtedly a huge wealth of the Standard newspaper industry, with huge potential to be tapped. Previously, due to limited funds, the scale could not be increased. I can Understood, but start this year, don't let me down.

By the way, maybe the bar of the year will be a bit outdated, so add new elements, nightclubs, and famous DJ selections can all be considered, let readers vote, increase interaction, and increase young readers! "

Mullins was in a cold depression. Hearing the words of the new boss, his eyes lit up. This is undoubtedly a very reliable idea. You must know that the three major Evening Standard awards are very influential, especially for drama. The awards are completely capable of being star-studded, allowing big stars to attend, but with annual losses, the newspaper office simply does not have the extra capacity to do so, so it can only reduce funds every year, attract sponsors, and rely on TV stations to support it.

Now that the new boss puts so much emphasis on it, it is undoubtedly the best way to increase the influence of the standard newspaper industry. As long as the funds are sufficient, it will definitely be able to run well. If there are more stars, ratings will naturally increase, and there will be more advertisements.

The meeting lasted for more than two hours. Later, all the management expressed their opinions and perfected the details of various reforms. After the end, a group of people hurried back to their respective departments to convey the central idea of ​​the new boss.

This day is undoubtedly an important turning point for the Standard newspaper with a history of 182 years. It changed from a national newspaper to a "regional newspaper" and added "London" to the name to become the London Evening Standard; days, that is, Monday to Friday.