American Fortune Life

Chapter 708 Unique Advertising Marketing

"How important Tottenham are to the continued development of Northampoland Park, enabling a wider and comprehensive regeneration plan that will create more jobs and give Tottenham the economic impetus it deserves. "

Tousled blond Tory Boris Johnson, a candidate for mayor of Greater London, speaks earnestly into a host of microphones that almost poke him in the face.

"Just like the official statement of the Tottenham Club, the Greater London City Government has been ignoring the Tottenham District for a long time. The City Government should use public funds to fund the reconstruction of the Tottenham District. Since White Hart Lane The stadium has hindered the development of Tottenham club, why not build a new stadium? Absolutely can't continue like this, if I become mayor... "

"boom--"

"This bloody bastard, Wanker! He means who he is! Bitch, bastard..."

Throwing and swearing rang out in the office of the Labor candidate and mayor of Greater London, Ken Livingstone, who has been in office for seven years.

"The mayor, no matter how stinky his mouth is and how annoying a clown he is, this time he took the initiative and attracted the media's attention. We must respond as soon as possible, and we must not let him continue to use this matter to gain limelight again. .”

Ken Livingstone's flushed face slowly calmed down due to anger. Hearing his staff's suggestion and watching Boris who was talking to the interview on TV, he couldn't help gnashing his teeth and said: "It can only be done like this. Damn Boris, damn Yankees, you're looking for trouble..."

The staff narrowed his eyes slightly, pushed his glasses on the bridge of his nose, and continued: "Abramovich will hold a reception at home tonight, and Andy Smith will also appear at that time, you can chat with him about the traffic around White Hart Lane. To clear things up and improve the surrounding environment, stabilize the Tottenham club and continue to expand the situation."

Boris on the TV is still bragging brazenly, "...Yes, you are right, I am a senior fan, I like Tottenham's gorgeous offense, although I am a diehard Manchester United fan, but this is not true. It prevents me from liking Tottenham too...

I'll be meeting with Mr Smith tonight to talk about Tottenham's pitch and I think we'll have a lot to talk about. Alright guys, I'm off to Tottenham now to experience the terrible traffic. . . "

Everyone looked a little dumbfounded at the messy-haired Boris who took out his helmet from his backpack, put his backpack on his back, and rode off on a bicycle. The audience was stunned.

"Is he going to ride a bike?"

"Is he crazy? It really is a joke.

. . "

The hustle and bustle outside will not affect Andy who is lying on Lima and working hard to cultivate. I don't know how long it took for the bedroom filled with confusion and various noises to return to silence.

Lima's powdery face, even without makeup, is still so bright and charming, and the sweat on his face adds infinite charm, ignoring Andy's heavy body weight, with his arms tightly around his neck, enjoying With the sky full of fireworks blooming.

Until Andy stood up with a gentle face, and after a corkscrew sounded, he turned sideways and nestled into Andy's arms.

"Honey, are you going to spend the whole day with me on the wound?" Andy stroked Lima's smooth back, and when he heard her weak whisper, he couldn't help but smiled.

"Isn't this bad? Of course, it's mainly because you seduced me..."

"Bah! Who took the initiative to seduce you! I took a bath and washed it well before, and then I just asked you to give me some advice on the clothes I chose. It's you, you little bastard, who can't stop!"

"Then why don't you resist?"

"I resisted..."

"Ha~ Adjusting zishi to cooperate with me is also called resistance?"

"roll--"

There was a burst of frolicking and screaming in the bedroom, but it didn't take long before it slowly fell silent. About half an hour later, Andy walked out of the bedroom in his nightgown, and closed the door carefully, not wanting to wake him up. Lima, who fell asleep, went into another bathroom to rinse, and then came out to check the time.

After two o'clock in the afternoon, Andy wiped his hair with a towel, walked to the office area in the corner of the living room, opened the laptop, got up and walked into the dining room during the boot, turned on the coffee machine, leaned on the counter, and checked his phone while Wait for the coffee to be brewed.

Ding--

Andy took out a coffee cup and put it at the bottom, pressed the switch, and the rushing coffee fell into the cup, steaming and mellow.

He walked back to the office area with coffee, sat on the boss chair, shook the mouse, opened the video software, and started calling for connections.

Soon the laptop screen flickered, the video window slowly became clear, and the face of HULU Video CEO Jason appeared.

"Boss... ahem, good day."

Jason saw the big boss in a nightgown, who seemed to have just woken up, and greeted him a little awkwardly.

Andy nodded with a smile that didn't care, and asked, "Is everyone here?"

"It's all here."

"That's good..." Soon a conference table with eight people appeared in Andy's video window, he nodded in response to everyone's greetings to him and said: "The content of today's meeting is to confirm the HULU video Advertising marketing model, this is what I thought about when I founded HULU Video.

Everyone sitting here should know that users are already tired of overwhelming and endless advertisement bombardment, so I found another way and thought of only matching a small amount of advertisements in the video content, and the most important thing is to give users the right to choose their own advertisements.

First of all, users can choose when the advertisement will appear, whether to intersperse the advertisement during watching the video, or watch a piece of advertisement at one time before the video is played;

Secondly, users can choose different types of advertisements according to their personal preferences. Because each episode of Hulu is an exclusive advertiser, for it, this is equivalent to following consumers.

For example, an advertiser of an automobile brand will produce multiple versions of advertisements for viewers to choose from, allowing users to choose whether they would like to see advertisements for business models, family models, or off-road models.

The user will choose the corresponding advertisement which model has the willingness to purchase. This kind of personalized advertisement satisfies the needs of different users, thereby greatly enhancing the value of the advertisement, because when the user clicks on the advertisement to watch it, it means that the advertisement is effectively delivered to the potential consumer groups.

Finally, in addition to being able to choose when to watch advertisements and what kind of advertisements to watch, users can also rate and vote for advertisements and participate in interesting competitions between advertisements. "

As Andy talked about his unique advertising and marketing model, the eyes of everyone in the meeting room of the HULU video website in Los Angeles became brighter and brighter, and everyone's eyes flashed with admiration. The big boss in the monitor was wearing a nightgown and was sipping coffee.

genius! No wonder you can earn tens of billions of dollars at such an age. You are indeed a genius who uses brainstorming to leverage wealth, as the media said!

"Instead of forcing users to receive advertising information and make users resist, it is better to let them actively watch and play advertisements.

In addition, we need to sort out the survey data. At the beginning, we only included two-minute advertisements in every 22-minute video, but as far as I know, there are 8-minute advertisements on TV with equal length videos, which are also used as advertisements. Hulu is a quarter of the duration of TV commercials, and the relatively moderate amount of advertisements does not affect users' viewing. "

Andy put down the coffee cup, with a calm and confident smile on his face, he continued to talk, these are not his nonsense, but are based on detailed data. In his previous life, he was really fed up with those videos of Rabbit Country. , There are websites with advertisements at the end, the painful experience of not being able to skip the advertisements if you are not a member, and the various garbage advertisements that are played, such as legendary garbage game advertisements, it is simply disgusting.

Since it is an advertisement, the brand is naturally for better publicity, so why not make the advertisement more likable, since there was that stupid advertisement in the rabbit country, disgusting people have become a successful advertising model, To say that it is more powerful, it is naturally those disgusting advertisements that are overwhelming. It really can appear when you open any video, making people have nowhere to hide.

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