American Fortune Life

"Despite Murdoch's change in PR tactics, he is still in an increasingly awkward position."

"Hehe, this world news boss has unparalleled media power, but this time his media empire has begun to partially collapse."

"Actually, the wiretapping scandal in the UK has existed for a long time and widely, and this concentrated outbreak mainly reflects the weakness of the internal mechanism and management of the British government."

"The eavesdropping story is only just beginning, and calls for News Corp to be broken up to prevent the concentration of media power from being abused are growing louder."

In the Rockefeller Center in New York, in the conference room of NBC TV station, Andy sat firmly in the first seat. Including Alvitlie, all the editor-in-chiefs and persons in charge of its media were present, such as the editor-in-chief of the British "Independent" and "Evening Standard" and the Los Angeles The image of the editor-in-chief of The Times also appeared on the monitor on the conference table, and he was talking freely about the attack on News Corporation in the past period of time.

For the discussion among the people, Andy just smiled, leaned back on the boss chair lazily, and twirled a signature pen on his finger. He has always upheld and firmly believed that only in the debate can the best ideas be obtained. And the most correct decision, which is why he still insisted on holding this meeting after he chose to make an appointment with Murdoch.

"The fact that such a small matter can make such a big noise reflects the long-standing management problems of the British government. The collusion between the government and the media was not formed in a day or two, but was acquiesced by the system. In essence, it is the collusion of all parties and the use of media politics The result of the struggle." In the video window, the editor-in-chief of the "Evening Standard" said with emotion.

"In fact, Murdoch's power is indeed huge, affecting almost every election in the UK. Many people can't imagine that the two major parties are courting Murdoch, hoping to win his support. As long as he helps, Their rankings in the polls would jump dramatically. In return, Murdoch would gain control of more and more of the news pie while intervening to prevent the British government from adopting regulatory measures that could hamper his business. .To be honest, this situation where the world is the enemy is also his own fault."

In this incident, the editor-in-chief of "The Independent", who has been on the front line, said with a sneer that he has almost no affection for Murdoch.

"This time, News Corp. is doomed. Thousands of protesters use FaS to call on people to boycott Murdoch. It is even claimed on the Internet that News Corp. promotes the illusion of the world, exaggerates news stories, and turns news into Murdoch. tool for commercial gain."

"He destroyed the bottom line of news reporting so badly." After the meeting began, Alvitre, who had been listening quietly, looked at his boss and said with a smile: "Even innocent and kind people eavesdrop on and take photos, or spend a lot of money to buy information from the police. This bottom line cannot be violated. .Murdoch is not a professional newspaperman, and he shows the spirit of an explorer who dares to fight and fight hard in his bones.

However, this time the crisis will bring some changes to News Corporation, but it will not make Murdoch slump. After all, Murdoch has held the absolute voting power of News Corporation for a long time, and News Corporation and Fox are essentially controlled by the family. listed companies.

The Murdoch family trust controls nearly 40 percent of the voting shares in 21st Century Fox and News Corp., in which Murdoch has more power than his children.

If anyone thinks this is the end of the road for Murdoch, I can only say that they are thinking too much. Like all great leaders, he is drawing resources from within to deal with this threat. "

Hearing Al's words, Andy, who had a light smile on his face, flashed a sharp light in his eyes, and he also deeply agreed with Al's conclusion. The biggest beneficiary of this short-selling attack on News Corporation must be him, but it is limited to this Now, in the face of Murdoch who abandoned his car to save his handsome man, it is not enough to shake the foundation of News Corporation.

Murdoch is a true entrepreneur,

He founded News Corp. on a solid footing, and his methods cannot be learned from any business school. While several of News Corp's newspapers are at the cusp of a hacking scandal, it should not be forgotten that they are only a small part of the sprawling media empire.

The simplest example is the "Wall Street Journal", which he defied all opinions and acquired at a high premium. During this period of time, it has undoubtedly shown that it is the most precious property, and the editorial page is gaining momentum. And newspapers themselves have become full-scale dailies. It is more lively and readable than other newspapers, and its circulation has risen against the trend, unlike the New York Times, which has been declining.

All in all, the old fox Murdoch will eventually resolve this crisis and make a comeback, and this is well deserved.

If time could be turned back, would Murdoch regret setting himself up as a strong enemy?

Anyway, no matter whether it is going back in time or not, Andy will use the topic to play against Murdoch and attack News Corporation. In addition to the hatred among peers, the most important thing is that News Corporation has what Andy Smith needs.

"Actually, the crisis has also brought them opportunities. I believe that after the crisis subsides, the long-delayed split of News Corporation will be put on the agenda immediately. It will be divided into two parts. Murdoch is more interested in the media department and shareholders. I am more satisfied with the entertainment department. In addition to giving an explanation to the British and American people, it is also equivalent to giving Wall Street a reassurance."

Alvetrie's analysis conclusion was recognized by everyone in the conference room. NBC TV CEO Plepler frowned slightly and said: "The shocking wiretapping and bribery trend BO, several reporters' subordinates were arrested, and the reputation was damaged. This may finally sting Murdoch and turn his mind from newspapers to entertainment. In the future, Fox will be our biggest competitor!"

For this point, everyone present had already been mentally prepared. After all, this time the boss has put Murdoch to death, the future hostility is inevitable, and Andy smiled noncommittally. No matter what happens in the future, this time In the contest, he is the winner.

As a winner, it is natural to enjoy the fruits of victory. The reason for the big fight this time is not only the desire for profit, but also the more important point is to kill chickens for monkeys to let other media know and anger him Andy Smith The consequence is also a declaration of 'don't mess with me', after all, I know my family affairs, how unclean his PG is, once it is exposed, it will really stink the street!

"News Corporation will definitely focus on entertainment next. Fox has been feeding the media department for a long time. The former is out of business reason, and the latter is his true love. He likes to spend all day in New York. In-office calls to managing editors around the world.

The blow to the media group this time is not insignificant, and it will take three to five years of dormant cleansing. However, the decline of the paper media is also an indisputable fact. After the split, as long as Murdoch is not confused, He knows how to choose, and even I think he will expand the entertainment industry. "

"Ahem..."

"..."

Alvetrie's straightforward analysis made all the newspaper editors present a little embarrassed and uncomfortable. After all, no one likes to hear that a career they care about so much is said to be declining and embarrassing, even if it is true.

"Hehe, we do have some similarities. I also like to stay in the office and call the editor-in-chiefs of various newspapers." Andy's seemingly joking words dissipated the previous embarrassment. He also breathed a sigh of relief and smiled, as long as his big boss likes newspapers, that's the most fundamental thing.

"By the way, if I remember correctly, Murdoch never really settled down in Los Angeles, where Hollywood is located. I seem to have heard him talk about the reason. He said that people in Los Angeles don't like him." Andy raised his eyebrows slightly, Said off topic.

"Not only that, Peter Chenin, who has been the chief operating officer of News Corporation for 13 years, once built a luxurious office in the style of a pharaoh in Los Angeles, directly provoking Murdoch in a small room on the East Coast. This kind of arrogance has even evolved into the palace recently. In this wiretapping scandal, Chenin not only publicly mocked Murdoch's eldest son, but also assisted the board of directors to expel the other party. He seemed to want to be the successor.

Therefore, after the situation subsides, I believe that Murdoch will resolutely fire Peter Chenin who stabbed him in the back regardless of the opinions of shareholders! "

"Tsk tsk, internal and external troubles..." Andy's eyes became brighter when he heard the news, and the corners of his mouth became more and more curved. The bamboo sticks that came to the door, if you don't knock hard, really I'm sorry God!