American Fortune Life

The lunch between Andy and Disney Chairman and CEO Robert Iger was going on in a friendly atmosphere.

The other party, the purpose of asking him to meet, although there are dissatisfaction factors about the White House's pressure on the three major TV stations to broadcast the president's speech in prime time, but Andy understands the other party's real purpose from some hints from the other party. — Marvel Group.

Sure enough, he did not give up.

Now that the golden mountain of Marvel Group has become his own, Andy will naturally not let it go idioticly, let alone 5 billion, even 10 billion, he will not even consider it now.

Not to mention that the total box office of the Marvel Cinematic Universe series will exceed 10 billion, although the profit in his hands may not reach 10 billion in the end, but don't forget, the influence it can generate, and when it drives the entire industry, The resulting power and these intangible benefits are also very important to Andy. He really does not lack dollars now.

Besides, even if you get tens of billions of dollars in exchange, don't you still have to spend them on investment? Putting it in the bank will only keep depreciating. He can't think of a better high-quality asset than the Marvel Group, especially the Marvel Group that has been fully activated by him now.

Andy also guessed why Disney would bring up the old story again. Recently, some films produced by Disney Pictures have received cold reception from the audience, making people question the decline in the quality of these films. The company is also under the close supervision of public opinion, and the pressure is very high. Public opinion speculates that Dick Cook, chairman of Disney Pictures, may be ousted as a result.

"8 billion dollars, Andy, we are very sincere, four times the price you bought, I believe..."

Robert Iger, who realized that Andy didn't accept his temptation at all, didn't continue to go around the corner, and said directly that in his opinion, the $8 billion acquisition of Marvel, I believe no one can refuse, and it will take more than a year. , Earn 6 billion US dollars in reverse, and robbing banks is not so fast.

However, what surprised him was that before he finished speaking, he saw Andy who put down his knife and fork, shook his head with a smile on his face, picked up a napkin and wiped his mouth, his eyes were full of disbelief.

Seeing the other party's expression, Andy also smiled sassyly, and sighed in his heart, this is the difference between a business founder and a professional manager. Professional managers have always thought about how to improve performance, raise stock prices, and seek short-term benefits. . Entrepreneurs want the long-term sustainable development of the company, rather than selling high-quality assets to make the company's financial situation look good.

"The price is indeed very attractive. Unfortunately, Marvel is not for sale in my media group. I think you should have heard that the first phase of Marvel's film plan has been scheduled until 2018, and I am confident that in this decade Well, Marvel can generate more than 10 billion dollars in profit, so let alone 8 billion dollars, I wouldn't sell even 10 billion dollars.

Marvel is to me, just like espn is to Disney, it is not for sale! "

"That's really a pity..." Hearing Andy's clear refusal, Robert Iger shook his head with a disappointed smile, "Before, I persuaded the board of directors to come up with 8 billion US dollars, and many directors strongly opposed it, thinking that the price It's too high, to be honest, I always thought that this price was an irresistible price, but I didn't expect..."

As he spoke, Robert Iger looked at smiling Andy and sighed sincerely: "Everyone thinks you are a Wall Street predator who likes capital operations, but who would have thought that you are a real entrepreneur."

"Thank you, becoming a successful entrepreneur is the direction I have been working hard for. I am very interested in making money, but I pay more attention to the realization of the value of life. In life, one must leave something to the world. To prove that you have been here, not just a bunch of numbers and a bunch of dollars, you say?"

Andy smiled, stretched out his hand to hold the goblet of wine, and signaled to the other party, the other party touched Andy with admiration, and said with emotion: "It is true, although you rejected the acquisition invitation, but I sincerely I hope that we can cooperate more in the future, even though we have many business competitions,

But I believe that we still have many opportunities for cooperation. "

"Hehe, of course." Andy didn't reject the other party's kindness, but smiled lightly: "Actually, we have been cooperating. Isn't my dark fairy tale series the best example?"

"Hehe, that's right, cheers for our cooperation."

"cheers."

. . . . . .

After lunch and farewell, Andy and Iger shook hands again and exchanged a few greetings, then got into their cars and parted ways.

Being rejected this time, it is impossible to say that Robert Iger is not disappointed. However, there is no way to do it. Both Marvel Group and NBC Universal are wholly owned by Andy Smith. If his master said he would not sell it, no one could do anything about it.

To be honest, like Robert Iger, there are not a few people who are very jealous and regretful when they see Marvel rising again. Disney's previous evaluation of Marvel was that the 5,000 characters owned by Marvel are the best assets, "this is a sleeping golden mountain."

It’s just that it’s too late to say anything now. Marvel, which is fully activated at this time, is not only holding on to all the IPs, but also trying to find ways to collect the IPs that are left outside. It's so annoying, whether it's Sony Columbia or 20th Century Fox, they all have a headache for the unappealing new Marvel.

However, as the most successful professional manager, Robert Iger is not discouraged. Since the Marvel Group has missed it, then put forward the alternative target. You must know that Disney's entertainment business empire is passing "mergers and acquisitions" again and again. Capital operations have achieved turning points again and again.

As he presided over, in 2006, through the acquisition of Pixar for US$7.4 billion, Disney continued to maintain absolute competitiveness in the animation market. And in three years, through the excellent animation produced by Pixar, Disney has created half of the box office of the original purchase price.

Originally, I wanted to seize the boy market through the acquisition of Marvel and the superheroes in Marvel's hands, but now I can only choose Lucasfilm.

This time, no matter what, Disney will "grab" the most mature and largest IP in the world in the field of science fiction-the "Star Wars" series.

At this moment, Andy naturally didn't know, because of his refusal, Disney turned the spearhead and aimed at Lucasfilm, which even he had coveted for a long time. Zhong muttered softly, "There shouldn't be two Marvel..."

The value of the Marvel Group has now been widely recognized by the market. This golden mountain is no longer sleeping, and it also makes the IPs that were left outside become more precious. The X-Men, Fantastic Four, Deadpool, and Little Spider are now almost It has almost become his heart disease. If the Marvel movie universe is expanded to these superheroes who have become famous, it would be a wonderful thing.

"There shouldn't be two Marvels."

Andy opened his eyes suddenly, from the original muttering, to a tough tone, with cold eyes.

Whether it is replacing mutants with Inhumans, or tampering with mutant comics, in fact, there is no way to do it. As superheroes who have become famous, the X-Men have many fans and influence all over the world , it is not an insignificant Inhuman race in Marvel comics that can be replaced at all. After all, characters such as Wolverine, Professor X, Phoenix Girl, and Magneto have already been deeply rooted in the hearts of the people.

Therefore, the best way is to regain these IPs, but facing Fox, who doesn't like oil and salt, Andy really can't find any good way to make the other party compromise.

Although Andy has a trump card in his hands, he has never wanted to offend the old fox Murdoch to death. However, this time, he has made up his mind to 'exchange' these IPs from Fox. As for the means, will he It would appear to be an act of inferiority, and it was no longer within his consideration.

Besides, if you want to be unknown unless you don't do it yourself, Andy Smith just happened to be there at the right time. I believe the old fox will not hate him.