American Fortune Life

In human life, there are always very interesting things happening, and there are some transformative technologies every year. These innovative ways provide us with ways to change our lives, integrate into us in a more efficient and connected way. in life.

VR virtual reality is a dream-making industry, which can expand people's perception space three-dimensionally.

In fact, VR virtual reality may still be an unfamiliar word to ordinary people, but in the eyes of industry insiders, virtual reality will definitely become the next killer technology.

VR undoubtedly benefits from the development of 3D games, while AR benefits from the development of tracking technology in the film and television field.

However, the difficulty of VR hardware lies in optical lens technology and position tracking technology, because the current mobile terminal does not involve these technologies. The difficulty of AR hardware lies in display and perception. However, the threshold of these technologies is very high, which also leads to high hardware prices even if they are invented.

Especially at present, Andy attaches great importance to VR technology, but developers are limited by various factors in the process of researching equipment, such as thermal efficiency, sensors, multimedia technology and other technical factors.

However, after all, the technical threshold of VR is an order of magnitude lower than that of AR, and VR is easier to succeed. Moreover, Andy has also acquired a number of studios related to related technologies, although these studios are now considering how to apply these technologies to games. However, if necessary, Andy can separate these technical studios at any time and form a new company to integrate resources and develop VR technology.

"hardware..."

After hanging up the phone, Andy fell into deep thought. For this kind of technology, software alone is not enough. It must have a technology carrier, which involves the development of hardware.

"Maybe I should have moved earlier and bought a company that makes computer hardware peripherals."

Thinking of this, Andy didn't hesitate, and began to look for suitable acquisition targets on Google. Large enterprises, Andy would definitely not think about it. What he wanted was the kind with a high price. Gao, and a well-known hardware peripheral equipment manufacturing company in the industry, it is much easier to acquire in this way, and there is no need to worry about the huge cost.

"Damn it, how did I forget about this company!"

Looking at the page of a company he opened, Andy complained to himself angrily. The screen displayed on the computer was a green three-headed snake logo-Razer.

Although the current Razer Company is not as the top brand in the field of professional game peripherals as it will be in the future. But from the current point of view, Razer is only well-known in the e-sports circle. I learned that Razer’s business is mainly divided into three parts, hardware, software services and others, of which software services and others are almost negligible, and hardware. , Razer, which started out as a peripheral, is also struggling. The hardware revenue has also shifted from peripherals to PCs (see Razer Gamebook). The reason for this change is also an indication that the PC peripheral business The pressure is also not small. They have unique characteristics and advantages ahead of many companies in the industry in terms of technology, design and ergonomics.

"It's just that the layout is a bit small..." Andy frowned slightly after reading the information, then shook his head and commented that the current products of this Razer company, which was founded in California, all revolve around e-sports, and the relatively narrow market classification makes While Razer is more focused, it also means that the ceiling for future development is not high, but it does not have the slightest advantage in seizing the global consumer digital market.

Moreover, Andy also saw that Razer is not a purely technical company. Its core technical barriers are not high, and it is more about selling brands and experiences. The characteristic of high brand premium is that it is a product for the general public and junior to mid-range enthusiasts, and the real core players are not too interested in it.

As a computer peripheral manufacturer, the future is dominated by smartphones, and it is predictable that the PC industry is in decline. It is no wonder that computer peripheral manufacturers such as Razer will be better off!

"Tsk tsk,

It's unimaginable that under such circumstances, they went bankrupt without losing money, and they will continue to do 13 higher in the future. It seems that they are very good at it. Then take it, it's cheap anyway! "

After reading a lot of information about Razer, Andy made a decision. Anyway, the acquisition now does not cost a lot of money. For a small computer peripheral manufacturer that is losing money, it can be bought by him. Andy Smith looks and definitely should be blissfully sleepless.

For Andy, the key is to be cheap, have a good foundation, and have the space and potential to develop and grow. This is what he values ​​most, especially the upcoming launch of "League of Legends", and the e-sports market will usher in a new spring , At that time, you can hype a BO, let Razer follow the e-sports industry to become popular, and hype 13 grids, it is still no problem to make money.

What's more, to develop VR, games are the best vehicle to promote it!

Now that he has made a decision, Andy no longer hesitates, and sends an e-mail to Alvitlie, the chief consultant of his think tank, and the matter is handed over to the think tank. A small company, that's it. up.

With the growth of some of his companies, such as Mockingjay Games, Liberty City APP Store, Wattsup and INS, they have become new monsters that swallow some studios and small companies, especially Mockingjay. The number of game companies, acquired studios and small companies counts at ten or twenty every year, which can be said to be starving.

Although Andy has noticed this problem, this is also an inevitable stage for a new company to grow and grow. In the brutal growth period, as long as the food intake is controlled, when the digestion period is ushered in after eating, the company has enough foundation, and It will gradually enter a period of stable development.

"Beep--"

The mobile phone on the desk rang twice. Andy, who was typing on the keyboard, turned his head and looked at it. He vaguely saw the name of the sender of the text message. He couldn't help but stop, picked up the mobile phone and looked at it, with a smile on his lips. Come.

"Here we are!"

A few short words made Andy's mood extremely turbulent. It is undoubtedly a wonderful thing for his two goddesses to appear together again.

Monica Bellucci and Sophie Marceau are in New York.

Of course, it was not a special trip to send..., but the movie "Don't Look Back" that the two starred together has entered the promotion period. Although the co-starring of the two European goddesses made this movie the focus of attention, but in Cannes The response to the screenings at the film festival was not satisfactory. Many European media speculated that the box office of this film would hit the street. It is true that after its release in Europe, the box office was very bad. Seeing Sophie Marceau and Monica Bellucci acting together on the same stage is the only reason for them to enter the cinema.

One is the French sweetheart who conquered the world at the beginning of the year and is still pure and undiminished after the age of forty, and the other is the eternal beautiful legend of Sicily, who has captivated all beings for decades just by her back. "Don't Look Back" binds the two goddesses together, and the suspenseful double-faced girl image really makes the audience very seductive.

Especially Andy, who was deeply attracted by the charm of the two, naturally wouldn't watch the movie they collaborated in a mess. After the movie collapsed in Europe, Andy asked Carl to buy the North American copyright, and at the same time let Hollywood The director re-edited the suspense, YOUHUO scenes, and horror elements in the movie

Zoom in, directly on the theme of the thriller starring two European goddesses, and it is going to be released in North America.

And Monica and Sophie also landed together in North America once again to start publicity. The premiere in North America was put in New York by Andy very selfishly. Taste again the very different charming style of the two European goddesses, exchange ideas, and try again!

This kind of opportunity to bring the two goddesses together is really rare. Don't think that some things can really make them do what they say, so Andy cherishes this opportunity very much!