Age of Dreams

Chapter 479 Creativity is the life of advertising

Xiao Qi didn't talk nonsense.

There are too many powerful people on the Internet, and one of them, probably because he had nothing to do, compiled a "History of Advertising Development in Huaguo Over the Years" in 2012 and published it on the Internet.

Among them, he used a large amount of data to prove that 33 years after the reform and opening up, 10% of the advertisements came from the unified global strategic advertisements of large foreign companies, 5% came from commissioned foreign advertising companies, and 25% came from Yu Zicai, the remaining 60%, all come from plagiarism and patchwork of foreign advertisements.

The domestic advertising environment is surprisingly bad, and they want the horse to run without giving the horse grass.

Most of the clients of the companies have low fees, urgent time, and many demands, so that the advertisers simply copy from foreign advertisements, or patch up and edit a paragraph to pass the test, without the concept of winning with excellent foreign advertisements.

Of course, this is also related to lax legal supervision and insufficient protection of intellectual property rights.

If I really create a good advertisement, any upgraded version, fan version, Biwing version, etc. will pop up immediately. After the idea is ruined, everyone will disperse and look for new targets again.

It sounds like a Hong Kong movie, but didn't it end up being plagiarized and crudely edited?

it is good.

Don't drag the topic too far, Yu Shanshan can understand what Xiao Qi said.

Although she felt that Xiao Qi was a bit extreme, it was undeniable that the quality of advertisements produced by well-known foreign advertising companies was indeed very high.

To take a simple example, every year the Olay girls are photographed with novelty and beauty, which has become the standard for female stars to evaluate their social status.

Can you find some sustainable and high-rated advertisements in China?

"European and American ones are okay. Why are you looking for Korean and Japanese ones?" Yu Shanshan pursed her lips, looking very sexy, "Could it be that Chinese ones are not as good as Europeans and Americans, or Koreans and Japanese?"

Xiao Qi felt a little itchy when he saw it, so he decided to be bolder, and put his arms around the beauty's slender waist: "Miss Shanshan, let me tell you, Korea and Japan have always been the most high-end consumer markets in Asia. It's almost 200 million, and the consumption power is even stronger than that of the United States. If we want to enter this market, although we don't have to use their own stars, only the advertising companies of their own country can understand their own culture better. Let our people take pictures, but the effect will not be good.”

There was one more sentence the boy didn't say. That is the understanding of Orientals. Korean and Japanese advertising companies, especially Japanese ones, are absolutely outstanding.

Regardless of the degree of innovation in conception and the exquisiteness of the screen, many Japanese advertisements have reached the world's first-class, just like their cars and electronics.

Sometimes he really can't figure it out. He has clearly created the glorious Chinese nation for five thousand years. How could it be pulled down so much by others in just two or three hundred years, even South Korea and Japan. They are far ahead of us in many ways, and I am really ashamed of my ancestors.

Yu Shanshan pretended not to know that the young man took advantage of her and put her magic hand on her willow waist, but a blush flashed across her pink face, "Okay. I can't say no to you. It will be two o'clock in a while. You can watch it first." Look at their information. I made an appointment with six of them to come over at 2:30, let’s discuss first, the six on the face.”

Xiao Qi watched her get up and leave. He quickly pretended to be in pain and said, "Oh, I may be tired these days, and my waist hurts a little. It would be even better if someone with good intentions can massage it for me so that I can read the information comfortably."

The tall and sexy beauty rolled her eyes, and tapped Xiao Qi's chest with her slender hand, "I've never seen you be so phony, so it's no wonder you paid me such a high salary, it turns out that apart from being exhausted at work, , I have to act as your personal nanny!"

Teenagers are usually not so casual, but this northeast ocean horse is so attractive that even Xiao Qi can't help but want to get closer to her.

The last time when she was drunk, Yu Shanshan almost had sex with Xiao Qi. The relationship between the two was already extremely ambiguous, and coupled with the tinge of love in her heart, Yu Shanshan naturally did not refuse Xiao Qi's unreasonable request, but was just coquettish. After a few words, he ordered Xiao Qi to lie on the bed, kneel beside him, and gently massage him.

While enjoying the beauty's massage and smelling the elegant fragrance of Yu Shanshan's body, Xiao Qi felt extremely comfortable, and when looking at the required information, he also concentrated a lot.

Looking at it, Xiao Qi laughed, "Sister Shanshan, the true nature of your bank background has not changed, why is the first batch obviously weaker than the second batch? For example, the American ones who are coming today obf is only twelfth in the United States, but TKQ on your second list ranks second!"

"It's almost enough. I read obf's performance, but it's just behind TKQ in the world, and it's still very strong in the United States. Aren't they all shooting Nokia's advertisements in North America this year? It's very suitable for our company. , the price is 20% cheaper than tkq!" Yu Shanshan answered without hesitation.

Xiao Qi couldn't help laughing, this beautiful sister really manages the house well, she doesn't belong to the public relations department, but rather to the finance department.

He explained with a smile: "Our products, in more aspects, must have a global fit. Moreover, tkq is very well-known in the Americas. Don't forget, based on the information you wrote above, they are still in agreement with What about the cross-shareholding of abc media! If we choose tkq, surely there will be an advantage in publicity?"

"Nonsense, the advertising time and advertising position you chose are all a waste of money. If you have less money, is your relationship clinging useful?" Another pinch.

"Oh……"

Xiao Qi shivered in pain, turned around, and wanted to reprimand him with righteous words, but he didn't know that he saw the posture of the big ocean horse bending over to work.

Nothing else, the key is that in this way, most of the breasts of the big ocean horse are exposed, and there is a piece of white flowers on the side. If the bra is not too tight, maybe you can still see the breasts in the deep ditch. Two cherries.

So beautiful!

Xiao Qi swallowed his saliva, his eyes remained motionless.

Yu Shanshan was baffled, but following Xiao Qi's eyes to look at her body, she immediately turned red like an apple, covered her crisp breasts with one hand, and punched her without thinking.

The boy was prepared this time, so how could she succeed.

Grabbing one side, Xiao Qi hugged Yu Shanshan in his arms, and then pressed down hard, pressing the struggling beauty under him. (To be continued..)

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