Age of Dreams

When it comes to the Spring Festival, some people will be very free, and some people will be very busy.

For example, Xiaoniao.com is now the busiest stage of the year.

Not only because the production of several variety shows must be done quickly, not only because the production of "A Bite of the Lancang River" is to be completed, but also because there is a big project that started last year - "Internet Spring Festival Gala"!

Last year's online Spring Festival Gala held six shows in one go, which can be described as wonderful, and won praise from countless audiences.

After the entire six games, the total number of viewers on the Internet and Xiaoniao TV has exceeded 100 million, and after repeated viewing, there are at least 200 million views. It has become a major event in the online video industry.

But don't look at the excitement of the six online Spring Festival Gala, but there are still many shortcomings, and in terms of cost and profit, it is completely disproportionate, with a loss of up to 300 million yuan, a loss for Xiaoniao.com Record.

The audience put forward many opinions on this, but overall they are optimistic. At the same time, in such a short period of time, some people often call on Xiaoniao.com to hold another online Spring Festival Gala this year.

But the inside of Xiaoniao.com, that is, the entire online Spring Festival Gala program group last year, has already put forward its own professional opinions after the completion of the six online Spring Festival Gala.

First, it is too wasteful to hold six online Spring Festival Gala, and many programs feel repetitive and wasteful.

Second, the cost of the online Spring Festival Gala is too high. We should invite more second- and third-tier stars to find out more interesting points of the show, instead of blindly piling up stars.

Third, it is best to change the live broadcast on Xiaoniao.com to watch for a fee, even if it costs 5 yuan a show, so that at least it can reduce losses and increase the enthusiasm of the program group.

fourth,……

Well, the eloquent and eloquent comments made Shen Wuyan nod slightly and then shook his head and smiled wryly.

The internal competition within Xiaoniao.com is already very fierce.

Which group's programs are the most popular will earn the most advertising fees. Attracting the most popularity, these are the criteria for selection of semi-annual awards and year-end awards. It is also the standard for judging whether the big productions in the future can give you this program group.

For example, the "Bite of the Tongue" program group is one of the trump cards of Xiaoniao.com. The allocation of funds and the freedom of projects have always been guaranteed. The people working in it have high salaries and work without worry. Bitter, although most of the year wandering outside. But without any hard experience.

There are also "The Voice of Huaguo", "If You Are the One", "The Time Show", "The Wall is Coming", "I Am a Singer", and other documentary film crews, etc., which are also highly profitable and well paid.

The most powerful one is "Hua Guo Talent Show". Although this program is not the best in China, but with their super high copyright income overseas, it has suddenly become the trump card of Xiaoniao.com. It is said that the red envelopes of their project team last year were at least tens of thousands. I am really envious!

The rookie "Run, Brother" project team, the profits they are creating now are not very high. But this star reality show, which combines stars, games, comparisons, fun, hilarious... and other elements, has won huge attention, especially among teenagers and white-collar workers. It also gained a lot of fans.

That's why, some time ago when Xiao Qi was in Hong Kong. I also heard that Xiaoniao.com is already producing a special SP movie version of "Run, Brother", which will be played in cinemas.

Knowing the huge attention of "Where Are We Going, Dad" in his previous life, although he was reincarnated and returned before the movie version of "Where Are We Going, Dad" was released, now he is looking forward to what kind of box office results they will get.

If the box office results are good, then "Run, Brother" will get more investment and rewards, and everyone will naturally gain both fame and fortune.

If not, then "Run." "Brothers" should be carefully reviewed.

Of course, Shen Wuyan still supported this. She not only went to ask Qiao Guoer for 500 screens, but also contacted Baoyu Group and city theaters in second- and third-tier cities, and finally found more than 700 screens, reaching a screening scale of 1,300 screens, becoming The fourth most screened movie in the Spring Festival schedule.

This is also thanks to the full cooperation between Xiaoniao.com and many provincial-level TV stations. If local snakes like them come forward to coordinate, they will naturally get a lot of videos.

In particular, Wanhui Satellite TV, the co-broadcaster of "Run, Brother", coordinated more than 100 screens with great force.

Although many people in the industry think that Xiaoniao.com’s actions are child’s play, audiences in small and medium-sized cities have expressed a strong desire to watch movies, which is why there are so many theaters in small and medium-sized cities.

Back to internal competition.

A variety show group actually wants to find ways to make money and gain fame in movies. Isn't this a sign of fierce competition?

The Internet Spring Festival Gala is in such an atmosphere.

Therefore, in order to be more successful for themselves, the opinions they put forward are also reasonable.

However, of course, Shen Wuyan had her own ideas.

First of all, regarding the issue of reducing the number of online Spring Festival Gala, Shen Wuyan also felt that this should be done. There is really no need for six consecutive shows, and two or three shows are enough.

Not only can it save costs, but it can also show the best programs, so that you don't have to choose so many programs just to make up the number.

At the same time, it is not played every day, and it can also arouse people's interest in watching.

The second point is the cost issue. In order to save costs, hiring second- and third-tier stars is completely putting the cart before the horse.

Xiaoniao.com's Internet Spring Festival Gala is definitely not for a show or a gimmick, but to really break into the festival market that Chinese people value most, and become the top ten or even top five Spring Festival Gala in China in the future.

Let me add a little more, that is, Xiaoniao.com also relies on the Internet Spring Festival Gala to attract more users, let them install Xiaoniao TV, and become monthly paying users of Xiaoniao TV.

To achieve such an achievement, what must be done is to make the online Spring Festival Gala more famous.

how famous

The best way in ancient and modern China and abroad is to keep inviting big stars and keep producing excellent programs.

And it is inevitable to spend a lot of money on all of this. It will take at least three to five years to have some effect, and it will take seven or eight years to become a habit of the audience.

Of course, not all the effects have to wait until 3578 years to come out.

After the Spring Festival, the number of installations of Little Bird TV surged by 600,000, which is the greatest affirmation of the online Spring Festival Gala.

Till now, Little Bird TV has 6 million installed paid households, which is almost the total installed cable television households in a small province.

When Little Bird TV reaches 20 million households, it will be regarded as the real success.

Therefore, in order to achieve this goal, it is still necessary to burn money. The celebrities who should be invited should still be invited. At the same time, the most interesting and elite folk programs must also be discovered.

For the third point of charging, Shen Wuyan directly vetoed it without even thinking about it.

If you want to say that it's the latest European and American movies or Huaguo movies, it doesn't matter if you spend money to watch them on the Internet, but you have to spend money to watch this kind of variety show, purely to make yourself uncomfortable.

The word-of-mouth of Xiaoniao.com is very good, if this happens, all the previous word-of-mouth will be ruined!

...

After determining the basic style, Xiaoniao.com started activities as early as three months ago.

Why choose at this time?

Because in October, basically the first round of eliminations for the Spring Festival Gala came out. Xiaoniao.com now invites celebrities, so basically there is no need to worry about conflicts with the Spring Festival Gala.

It is also more appropriate to leave the time for my own selection. After all, there are three months of preparation and rehearsal, which is enough.

This year, Xiaoniao.com still conducted some research activities in advance. Regarding last year’s online Spring Festival Gala program, what’s good about it, who impressed you the most, and what kind of program do you want to see again… Wait, on the Internet Surveys are much quicker and more detailed than print media and TV media, and audience preferences can be known within a month or two.

Based on this list, combined with the planning of the director team of the program group, and finally submitted to Shen Wuyan for review, the content of this year's online Spring Festival Gala was basically determined.

With last year's success, it attracted 100 million people to watch. Even the top-notch stars dare not underestimate such ratings, let alone the stars from Hong Kong and Taiwan who have gradually faded away. Afterwards, basically everyone came over to talk to save face.

There is also the folk art category in Huaguo. The top ten types of programs in the online Spring Festival Gala last year all received 10-50 million rewards from Xiaoniao.com. It gave them some support and made them more confident in passing on their skills.

For such a program that is interesting and fun, and has a profound historical background, Xiaoniao.com also emphasizes the invitation.

Even if there are not many people who like it, the category that allows us to remember the superb skills of our ancestors should also be passed on and promoted.

By now, the third rehearsal is basically over.

Three online Spring Festival Gala, each with 4 hours of programming, everyone who watched it said it was good.

Not only has the quality of the program improved to a new level, but the rhythm of the online Spring Festival Gala has been better controlled, so that it will improve year by year, and it will attract more audiences to watch.

In fact, after New Year's Day, when some program lists were circulated, it had already attracted the attention of some viewers.

During this period, the number of users who applied to install Bird TV increased significantly.

Traditional people, after all, still like watching TV better than watching live webcasts! (to be continued ~^~)