Ace Hollywood

.When Daniel walked into the familiar office of Radio and Television, he really had a lot of emotions in his heart. (Baidu search website updates the fastest and most stable)

When he was still in China, he was summoned with different sixth-generation directors—it is also appropriate to say that summons are also appropriate. Many of his works, it is difficult to define whether they are correct or wrong, whether they are true or to cater to international needs, but at least one point, most of them are not welcomed by radio and television.

It seems that around this time, China slightly adjusted its film policy, which cannot be called liberalization, because the relaxation in some places has brought about stricter implementation standards. It can be said that the scale of making movies before can be 60 or 80, and the criticism you get is 50 points. Then after the change, your scale 60 will not be criticized, but the scale 80 will be criticized and it will be 100 points. That's a good thing for some of the less "stubborn" ones, like Jia Zhangke, but for more intense directors, it's tantamount to murder.

In Daniel's vague memory of China, it is indeed not easy to leave some pictures in this office, which can also explain the deep impression it left on him.

After shaking his head for a while, under Sally's reminder, Daniel soon replied.

The person who came forward was Deputy Director Pan, who was an acquaintance of Daniel in the previous life. Both China Film and China Film were bosses. Before the comeback, Daniel had known them for a long time. They should have heard of Daniel, but the two sides lacked cooperation.

"Congratulations."

Deputy Director Pan's first sentence confused Kusa, Sally and the others, but Daniel understood the thinking of these bureaucrats: concealment can show their inscrutable and magical powers. The part worthy of congratulations during this trip to China is definitely not the foundation—those basically donate money and technology. Their conversation with the industry and information technology department last night basically determined their investment framework in the Internet and communication fields. Apparently, one night. Deputy Bureau Pan knew this result well.

"We seek cooperation with sincerity, and I believe everyone can feel this sincerity."

Daniel dealt with him gently.

Obviously, Deputy Director Pan was a little surprised by Daniel's sophistication. The two sides talked nonsense for almost an hour, and then Mr. Han of China Film Group opened his mouth to talk about the topic.

"Mr. Sandler, we are actually very willing to cooperate with Hollywood. After all, Hollywood's film industry has a history of nearly a hundred years, which is very complete and developed, while the development of contemporary Chinese films is only less than 20 years old, and commercial films are even more It has only started in the past few years. If you say something that you are not afraid of making fun of, we are very puzzled as to what we can cooperate with you. After all, cooperation is always mutual.”

"certainly,

Cooperation is of course mutual. I want to give a very simple example. I come this time. Signed a cooperation agreement with the Chengdu Giant Panda Base. Regarding the Chinese-style animation "Kung Fu Panda" we produced, we tried to help shape Po, the protagonist panda in the movie, by observing the real behavior of giant pandas. Image, this is a good demonstration of cooperation. China has a lot of material, and Hollywood has also made various movies such as "Mulan" and "The Last Emperor". Bruce Lee's Kung Fu is well-known in North America, and "Crouching Tiger, Hidden Dragon" has also received high praise. Chinese elements and Chinese styles have more and more fans in the world. Hollywood has good technology. A developed film industry, if the two can be combined. This is beneficial to both parties.

Moreover, dd film industry will also produce some local film products for the Chinese market. We will introduce the core competitiveness of the Hollywood film industry to China, how we make commercial blockbusters that make the world crazy, and the superb services provided by our special effects technology company can also be provided to Chinese film companies. We attach great importance to the Chinese market. Chinese audiences should also watch more good works. "

Daniel did not mention the topic of the Chinese market - it is impossible to make a breakthrough in this issue at their level. Daniel would not rely on his own words to let Deputy Bureau Pan and the two bosses go to the Chinese leaders to tell the Chinese leaders to open up more American movies.

"We want to be more direct. Will the gap between the Chinese and American film industries be as some people fear? Our market and industry will be impacted in pieces. If your dd film industry comes to China, with the same policies as us, I quite doubt if this kind of competition is acceptable? Will we lose the space to survive?"

President Fu of Huaying is very direct.

But Daniel laughed, "You are too modest, China is very unique. You know very little about the world and the United States, but at the same time, we know very little about China. Chinese film companies know China far better than Hollywood What the audience needs. Maybe you see some Hollywood commercial films have achieved good box office results in China, it does not mean that our competitiveness here is better than that of the local Chinese film industry. Even I think that if the Chinese film industry can Learning a more mature way in terms of technology, concept, and operating mechanism will be more effective than limiting the number of ledgers.

I think you will agree with me on one point. Learning is much faster than doing it yourself. dd will bring the mechanism of Hollywood to China, I think this is the most convenient way for you to learn. "

Daniel didn't expect these big shots to look down on Chinese movies so much—far more serious than what they said in the news.

So he changed his strategy and tried to persuade them by helping the development of the Chinese film industry.

The effect looks good.

The topic turned to how Chinese films should learn nutrition from Hollywood.

During this period, Daniel also threw out his bargaining chips, such as promoting Chinese-language films in North America, co-producing some works showing Chinese elements and the development of modern China, and how to help the Chinese film industry to improve its status in the global film industry. etc.

The conversation was quite pleasant, and Deputy Director Pan and the others were very comfortable with the "can talk about anything" thinking mode shown by Daniel, which is similar to that of the Chinese people-this is relatively rare in communication with foreigners. Foreigners at this stage will list one, two, three, four, which is more rigid. That is the American style of communication. One request does not say that half of it is implemented and the other half is left. Most of the work is to work hard to get the government to fully accept it. this request.

Kusa and Sally didn't say anything during today's conversation.

It was just that when talking about some topics about Hollywood, Cusa said a few words, and Sally didn't say anything at all. Basically, Daniel communicated with them directly. This is completely different from the two people's previous plans. In their view, the large amount of data they prepared - box office results, peripheral development system, and a series of authoritative rankings, these should be important materials in the talks, which can make China On the one hand, I fully understand the capabilities of dd Films, whether it is in production or market control, it is worth investing in and learning from the Chinese film industry.

It is a pity that from the beginning to the end, the conversations between Daniel and these Chinese officials were specious, without specific data to support them. The two sides came and went, and many of them were macro topics, looking forward to the future—or fantasy.

But in the end it did work out pretty well. ,

Because when Deputy Director Pan made his final speech, although he did not explicitly express his support, he still implicitly said that SARFT expects the local industry to learn more beneficial things from Hollywood, so as to realize the great development of Chinese film culture. In the Chinese context, this is basically equivalent to support.

"This is indeed a very puzzling country." Kusa shook his head, "A completely different civilization will indeed make other countries feel threatened for no reason. Daniel, is this considered a success? dd China can start working ?”

The dd China mentioned by Kusa is an independently operated Chinese company invested by dd film industry—that is, an upgraded version of the current dd film China office. It is registered in the capital of China and belongs to a joint venture. The next series of plans , It is necessary to wait until the relationship between the parties is opened up before starting.

"It's not that easy. There are still a lot of things to do." Daniel shook his head. "We have to choose a company to cooperate with. It is impossible for China Film Group to directly invest in dd China."

In China, access to the media industry is a key area. In 2004, China made regulations on the access of foreign investment in this area. Foreign capital is not allowed to enter the field of distribution, but it can enter into a joint venture with Chinese capital in the field of film production. It should be noted that foreign capital cannot hold a controlling stake, and cannot exceed a maximum of 49% of the equity. There is no way around this, and this policy will still be the same ten years later.

...

Daniel, who flew from the capital to Shanghai, has basically finished the main work of this trip to China. The next Shanghai International Film Festival will be to support the scene and communicate with the industry.

He also knows that several private film companies in China are very wary of his arrival. Because China has always had a very unbelievable situation - it is better to give to foreign thieves than domestic slaves, that is, it is better to give to foreigners than to private enterprises. This happened in many industries at the end of the last century. Because of the lack of technology, state-owned enterprises would rather let foreign companies earn most of the money and directly purchase it for assembly, but did not allow private companies to enter related industries for development. Of course the situation is much better now, but the possibility of China Film and Radio and Television "going crazy" cannot be ruled out.

The Huayi Brothers have a cooperative relationship with Weinstein Films. When they learned of Daniel’s visit to China, they also considered whether to cooperate with him.

The reason why Daniel went straight to the top, but never thought of cooperating with private companies, is one of the reasons for the vigilance of these companies. Otherwise, the current policies and laws in China do not limit whether foreign investment is suitable for state-owned enterprises or to cooperate with private companies. From the perspective of taking the initiative, it is more appropriate to cooperate with private enterprises, but dd Pictures intends to be a "submissive citizen" in China, so it only needs to have professional authority in the joint venture company, and Daniel feels that he is accepting all other things within range.

On June 17, the 9th Shanghai International Film Festival officially opened.

Hundreds of media from Europe, North America, Asian countries and China made this "international" film festival brilliant. (To be continued..) .

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